1. BRINGING AZERBAIJAN
AIRLINES (AZAL) TO
HUNGARY
MAMMAD
RASHIDLI

2. CONTENTS
I. ABOUT AZERBAIJAN
II. AZERBAIJAN AIRLINES
III. MARKETING FOCUS
IV. WHAT DOES AZAL OFFER?
V. BRANDING
VI. PHYSICAL EVIDENCE
VII. WHY HUNGARY?
VIII. CONCLUSION
IX. REFERENCES

3. ABOUT AZERBAIJAN
• Capital: Baku
• Area: 86,600 km²
• Population: 9,165,000 (2011 estimate)
• Currency: Manat

5. AZERBAIJAN AIRLINES
• Founded on 7th of April 1992
• International Air Transport Association
member
• Base: Heydar Aliyev
International Airport
• 1994 Expansion

7. Baku Heydar Aliyev International Airport international capacity
by carrier (seats per week)
Source: CAPA – Centre for Aviation &
Innovata

8. MARKETING FOCUS
• Promote as the most
favorable airline
• Capacitating its brand name
• Creating better
attention of the
airline website and
products

9. MISSION, VISION, GOALS
• Become a leading air carrier with regional
network coverage
• Flight safety, customer service, cheaper
price.
• Become most favored
carrier on inland and
international flights

10. WHAT DOES AZAL OFFER?
• Comfortable economy and business class
travel
• Comfortable seats
• In-flight services
• Cheap pricing
• Frequent Flyer
Program
• Renewed fleet

11. PRICE COMPARISON
BAKU-MOSCOW-BUDAPEST: 463 EUR T
ES
AP
D
U
-B
BAKU-KIEV-BUDAPEST: 256 EUR W
O
SC
O
-M
BAKU-ISTANBUL-BUDAPEST: 374 EUR KU
BA
BA K
U-K
IEV
- BU D
BA APE
KU ST
- IS
TA
N BU
L-
BU
D AP
ES
T

12. DISTANCE
3,385 km
BUDAPEST
BAKU

13. BRANDING
• Rapidly growing fleet
• New innovations
• Slogan: “We are created for you”
• Not investing on promotions too much

14. PHYSICAL EVIDENCE
• Boeing and Airbus
• Construction of new base

16. WHY HUNGARY?

17. • Increasing number of students
• Political Relationships
• Touristic
• Economic
Relationship

18. CONCLUSION
• Maintain values and develop new ideas
• Draw attention to low price but high quality
• Promotions and Advertising
• Adding Budapest to its route

19. REFERENCES
• Azerbaijan Airlines official website (2012). About us. Available at:
http://www.azal.az/en/company/
(Accessed: 16 November 2012)
• Central Asian Cellular Forum (2012). Nar Mobile enables in-flight phone calls on
Azerbaijan Airlines. Available at:
http://3gca.org/nar-mobile-enables-in-flight-phone-calls-on-azerbaijan-airlines/
(Accessed: 17 November 2012)
• Skytrax (2012). Azerbaijan Airlines Passenger reviews and customer trip reports.
Available at: http://www.airlinequality.com/Forum/azerbaijan.htm
(Accessed: 19 November 2012)
• Azerbaijan Airlines Booking (2012). Buy ticket. Available at:
https://booking.sita.aero/asp/asp/azal;locale=en
(Accessed: 22 November 2012)
• Turkish Airlines Booking (2012). Flight ticket. Available at:
https://online.turkishairlines.com/internet-
booking/availabilityInt.tk;jsessionid=YcBJQQvTGs3n1HsNfMLr9c7h4rD82vVL82XQL1SttMR
hywRXHYM2!-430413108
(Accessed: 22 November 2012)

20. • Azerbaijan Airlines (2012). Partners. Available at:
http://azal.az/en/company-partners/
(Accessed: 24 November 2012)
• Azerbaijan Airlines (2012). About the program. Available at:
http://www.azal.az/en/azal-miles-view/19/
(Accessed: 26 November 2012)
• Azerbaijan Airlines (2012). Certified by IATA Operational
Safety Audit (IOSA). Available at:
http://www.azal.az/en/company-view/100/
(Accessed: 28 November 2012)

21. THANK YOU!
mrashidli@ibs-b.hu
MAKE YOUR CHOICE ON AZAL
WHEN YOU FLY