2. UNITY
YouTube uses good
principles of proximity of
elements to hold the design
together both visually and
conceptually.

3. VARIETY
Variety provides
contrast to
harmony and unity
Pintrest is the
perfect
combination of
harmony and
variety its not
chaotic.

4. BALANCE

5. SCALE & PROPORTION
The varying sizes of the
elements create a
visual balanced weight
with in the design. Also
the colors used
contribute to the
relative composition.

6. RHYTHM
There is literal
movement among
the design. Go to
dewxp.com to visual
see the movement.

7. EMPHASIS
One.com has a strong single vocal point within its design along with its isolated
placement among the contrasting design.

8. SIMPLICITY
Apple eliminates
all non essential
details in the
overall
composition.