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Prosecuting Strategy
The Culture of Adopting Change
Strategy Adoption demands a Change towards the Future.
No strategy goes “into effect” until
necessarily involved actors take
accountable responsibility for it.
Culture must generate an
Organization corresponding to
required Change.
CULTURE as environment ORGANIZATION as agent
System of Values Model of Behavior
Value-driven behavior Adaptation
CHANGE
&
Controls
RISK
&
Support
versus versus
Circumstances Priorities
Culture itself may need to change in order to generate a strategically effective Organization.
Constraining
©2018 Malcolm Ryder / Archestra Research
Individuals create the Organization from Culture.
In the campaign for change,
Strategy re-models the organization;
Culture re-implements the model.
All Organizations are inherently “open” operations until formally closed.
Variables of the
organization model:
COMPETENCY (WHAT) COHERENCE (WHO/WHEN/WHERE)
PURPOSE (WHY) Effect ( of Capability) Functionality (of Scope)
PROCESS (HOW) Impact ( of Influence) Responsibility ( of Role)
Individuals agree on a reason to operate together.
Operation is a set of expected interactions.
With or without agreement, an individual takes on
(i.e., “assumes”) a certain “presence” or profile
of behavior in interactions
An open org dynamically implements its model in real time; a closed org statically implements the model.
©2018 Malcolm Ryder / Archestra Research
HOWEVER…
ValueDistinction Importance
The Link Between Strategy And Culture Is MEANING.
Meaning is the Value of the Strategy
The Goal Of The Strategy The Importance Of The Distinction
In The Context that is Given
The Reinforcement Of The Culture
Based on Meaning,
Culture Invests in Strategy.
Culture Invests in Strategy.
As investors, members of the culture need
to know why the strategy will foster a
desirable comparison of who they want to
be versus who they already are.
ValueDistinction Importance
Context Self-worth
The Work Needs Me To Be
The Way I Want To Be
The Way I Can Be The Way I AM
The Work that
The Purpose Needs
Why The Goal Matters
The Goal Of The Strategy The Importance Of The Distinction
In The Context Given
The Reinforcement Of The Culture
Relevance
The Self-Worth in the Purpose
As Relevance
The Ambition in the Requirement
as An Opportunity
Ambition
Purpose
Requirements
How I Am Recognized
Strategy both dictates and implies meanings.
©2018MalcolmRyder/ArchestraResearch
Individuals relate to Meaning.
From within the culture,
individuals perceive a possible relationship
between how they feel about themselves
and how they feel about the strategy.
The Way I AM
ValueDistinction Importance
Context Self-worth
Culture hosts and generates the personal energy
that goes into making the strategy usable
Why The Goal Matters
The Goal Of The Strategy The Importance Of The Distinction
In The Context Given
The Reinforcement Of The Culture
Relevance
Opportunity
The Self-Worth in the Purpose
As Relevance
The Ambition in the Requirement
as An Opportunity
Ambition
Purpose
Requirements
(work)
(motive)
(commitment)
The Work Needs Me To Be
The Way I Want To Be
The Work that
The Purpose Needs
How I Am Recognized
The Way I Can Be
©2018MalcolmRyder/ArchestraResearch
The Way I Can Be The Way I AM
Meaning = ValueDistinction Importance
Context Self-worth
Based on Meaning, Culture Invests in Strategy.
Why The Goal Matters
The Goal Of The Strategy The Importance Of The Distinction
In The Context Given
The Reinforcement Of The Culture
Relevance
Opportunity
Self-Worth As the
Relevance Of the Purpose
The Ambition in the Requirement
as An Opportunity
Ambition
Purpose
Requirements
The Work Needs Me To Be
The Way I Want To Be
The Work that
The Purpose Needs
How I Am Recognized
©2018MalcolmRyder/ArchestraResearch
Adopting Strategy as
Personal Responsibility
What the
Strategy
Presents
Identity
(Predisposition)
Personal
Resource
(invested)
Purpose Self-worth Commitment
Requirement Ambition Motive
The Way I Can
Be
The Way I Am Work
THE CULTURAL ASSESSMENT OF THE STRATEGY
Available
from Person:
Offered To
Person:
Strategy and Culture must Align at the Personal Level
©2018 Malcolm Ryder / Archestra Research
Measuring the Strategy
What the
Strategy
Presents
Identity
(Predisposition)
Prerequisites Personal
Resource
(invested)
Purpose Self-worth Belief Commitment
Requirements Ambition Belonging Motive
The Way I Can
Be
The Way I Am Compatibility Work
THE PERSONAL MEASURE OF THE STRATEGY
Only if:
Offered
To:
Supports
Personal
Aspirations
Personal
Risk Factors
versus
©2018 Malcolm Ryder / Archestra Research
Strategy’s Value
What the
Strategy
Presents
Proposed
conditions
Prerequisites Personal
Resource
(investment)
Purpose Context Belief Commitment
Requirements Relevance Belonging Motive
The Way I Can
Be
Opportunity Compatibility Work
THE EVALUATION OF THE PROSPECTS
Supplies: Of: Demands:
Strategy’s
Success Factors
Personal
Risk Factors
versus
©2018 Malcolm Ryder / Archestra Research
Stakeholder Alignment
STAKE Identity
(Predisposition)
Alignment Personal
Resource
(investment)
Self-worth Belief Commitment
Ambition Belonging Motive
The Way I Am Compatibility Work
SERVICE
MISSION
THE TERMS OF AGREEMENT
Weighed against
Delivered
through
Qualitative “Gates”
(prerequisites)
Attractors
(presence)
©2018 Malcolm Ryder / Archestra Research
Personal Profiles
vs. Strategy Adoption
STAKE Identity
(Predisposition)
Least
Presence
(influence)
Most
Presence
(influence)
Personal
Resource
(invested)
Self-worth Redundant Heroic Commitment
Ambition Complacent Dynamic Motive
The Way I Am Anonymous Autonomous Work
SERVICE
MISSION
Behaviors brought into interactions predispose perceived value.
Weighed
against
Delivered
in
Range of behaviorsAttractors “Capital”
©2018 Malcolm Ryder / Archestra Research
Strategy Adoption Process
STAKE What the
Strategy
Presents:
Identity
(Predisposition)
Perceived
Reference
Alignment Personal
Resource
(invested)
Purpose Self-worth Context Belief Commitment
Requirements Ambition Relevance Belonging Motive
The Way I
Can Be
The Way I Am Opportunity Compatibility Work
SERVICE
MISSION
THE CULTURAL ASSESSMENT OF THE STRATEGY
The “Pitch”Attractors “Capital”The “Offer”
The Gap
©2018 Malcolm Ryder / Archestra Research
Archestra notebooks compile and organize decades of in-the-field empirical findings. The notes offer explanations of why things
are included, excluded, or can happen in certain ways or to certain effects. The descriptions are determined mainly from the
perspective of strategy and architecture. They comment on, and navigate between, the motives and potentials that predetermine
the decisions and shapes of activity as discussed in the notes. As ongoing research, all notebooks are subject to change.
©2018 Malcolm Ryder / Archestra Research
©2018 Malcolm Ryder / Archestra Research
www.archestra.com
mryder@archestra.com

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Prosecuting Strategy

  • 1. Prosecuting Strategy The Culture of Adopting Change
  • 2. Strategy Adoption demands a Change towards the Future. No strategy goes “into effect” until necessarily involved actors take accountable responsibility for it. Culture must generate an Organization corresponding to required Change.
  • 3. CULTURE as environment ORGANIZATION as agent System of Values Model of Behavior Value-driven behavior Adaptation CHANGE & Controls RISK & Support versus versus Circumstances Priorities Culture itself may need to change in order to generate a strategically effective Organization. Constraining ©2018 Malcolm Ryder / Archestra Research
  • 4. Individuals create the Organization from Culture. In the campaign for change, Strategy re-models the organization; Culture re-implements the model.
  • 5. All Organizations are inherently “open” operations until formally closed. Variables of the organization model: COMPETENCY (WHAT) COHERENCE (WHO/WHEN/WHERE) PURPOSE (WHY) Effect ( of Capability) Functionality (of Scope) PROCESS (HOW) Impact ( of Influence) Responsibility ( of Role) Individuals agree on a reason to operate together. Operation is a set of expected interactions. With or without agreement, an individual takes on (i.e., “assumes”) a certain “presence” or profile of behavior in interactions An open org dynamically implements its model in real time; a closed org statically implements the model. ©2018 Malcolm Ryder / Archestra Research
  • 7. ValueDistinction Importance The Link Between Strategy And Culture Is MEANING. Meaning is the Value of the Strategy The Goal Of The Strategy The Importance Of The Distinction In The Context that is Given The Reinforcement Of The Culture Based on Meaning, Culture Invests in Strategy.
  • 8. Culture Invests in Strategy. As investors, members of the culture need to know why the strategy will foster a desirable comparison of who they want to be versus who they already are.
  • 9. ValueDistinction Importance Context Self-worth The Work Needs Me To Be The Way I Want To Be The Way I Can Be The Way I AM The Work that The Purpose Needs Why The Goal Matters The Goal Of The Strategy The Importance Of The Distinction In The Context Given The Reinforcement Of The Culture Relevance The Self-Worth in the Purpose As Relevance The Ambition in the Requirement as An Opportunity Ambition Purpose Requirements How I Am Recognized Strategy both dictates and implies meanings. ©2018MalcolmRyder/ArchestraResearch
  • 10. Individuals relate to Meaning. From within the culture, individuals perceive a possible relationship between how they feel about themselves and how they feel about the strategy.
  • 11. The Way I AM ValueDistinction Importance Context Self-worth Culture hosts and generates the personal energy that goes into making the strategy usable Why The Goal Matters The Goal Of The Strategy The Importance Of The Distinction In The Context Given The Reinforcement Of The Culture Relevance Opportunity The Self-Worth in the Purpose As Relevance The Ambition in the Requirement as An Opportunity Ambition Purpose Requirements (work) (motive) (commitment) The Work Needs Me To Be The Way I Want To Be The Work that The Purpose Needs How I Am Recognized The Way I Can Be ©2018MalcolmRyder/ArchestraResearch
  • 12. The Way I Can Be The Way I AM Meaning = ValueDistinction Importance Context Self-worth Based on Meaning, Culture Invests in Strategy. Why The Goal Matters The Goal Of The Strategy The Importance Of The Distinction In The Context Given The Reinforcement Of The Culture Relevance Opportunity Self-Worth As the Relevance Of the Purpose The Ambition in the Requirement as An Opportunity Ambition Purpose Requirements The Work Needs Me To Be The Way I Want To Be The Work that The Purpose Needs How I Am Recognized ©2018MalcolmRyder/ArchestraResearch
  • 14. What the Strategy Presents Identity (Predisposition) Personal Resource (invested) Purpose Self-worth Commitment Requirement Ambition Motive The Way I Can Be The Way I Am Work THE CULTURAL ASSESSMENT OF THE STRATEGY Available from Person: Offered To Person: Strategy and Culture must Align at the Personal Level ©2018 Malcolm Ryder / Archestra Research
  • 16. What the Strategy Presents Identity (Predisposition) Prerequisites Personal Resource (invested) Purpose Self-worth Belief Commitment Requirements Ambition Belonging Motive The Way I Can Be The Way I Am Compatibility Work THE PERSONAL MEASURE OF THE STRATEGY Only if: Offered To: Supports Personal Aspirations Personal Risk Factors versus ©2018 Malcolm Ryder / Archestra Research
  • 18. What the Strategy Presents Proposed conditions Prerequisites Personal Resource (investment) Purpose Context Belief Commitment Requirements Relevance Belonging Motive The Way I Can Be Opportunity Compatibility Work THE EVALUATION OF THE PROSPECTS Supplies: Of: Demands: Strategy’s Success Factors Personal Risk Factors versus ©2018 Malcolm Ryder / Archestra Research
  • 20. STAKE Identity (Predisposition) Alignment Personal Resource (investment) Self-worth Belief Commitment Ambition Belonging Motive The Way I Am Compatibility Work SERVICE MISSION THE TERMS OF AGREEMENT Weighed against Delivered through Qualitative “Gates” (prerequisites) Attractors (presence) ©2018 Malcolm Ryder / Archestra Research
  • 22. STAKE Identity (Predisposition) Least Presence (influence) Most Presence (influence) Personal Resource (invested) Self-worth Redundant Heroic Commitment Ambition Complacent Dynamic Motive The Way I Am Anonymous Autonomous Work SERVICE MISSION Behaviors brought into interactions predispose perceived value. Weighed against Delivered in Range of behaviorsAttractors “Capital” ©2018 Malcolm Ryder / Archestra Research
  • 24. STAKE What the Strategy Presents: Identity (Predisposition) Perceived Reference Alignment Personal Resource (invested) Purpose Self-worth Context Belief Commitment Requirements Ambition Relevance Belonging Motive The Way I Can Be The Way I Am Opportunity Compatibility Work SERVICE MISSION THE CULTURAL ASSESSMENT OF THE STRATEGY The “Pitch”Attractors “Capital”The “Offer” The Gap ©2018 Malcolm Ryder / Archestra Research
  • 25. Archestra notebooks compile and organize decades of in-the-field empirical findings. The notes offer explanations of why things are included, excluded, or can happen in certain ways or to certain effects. The descriptions are determined mainly from the perspective of strategy and architecture. They comment on, and navigate between, the motives and potentials that predetermine the decisions and shapes of activity as discussed in the notes. As ongoing research, all notebooks are subject to change. ©2018 Malcolm Ryder / Archestra Research ©2018 Malcolm Ryder / Archestra Research www.archestra.com mryder@archestra.com