The document discusses the relationship between strategy adoption and organizational culture. It makes three key points:
1) For a strategy to be successfully implemented, the culture of the organization must generate a model of behavior that corresponds to the required changes from the strategy. Culture influences how individuals within the organization behave and adapt.
2) Individuals relate their personal identity and self-worth to the meanings derived from the strategy. For a strategy to be invested in and adopted, members of the culture need to see how pursuing the strategy's goals can foster their desired identity.
3) There is an assessment and alignment process where stakeholders evaluate how the strategy presents opportunities that supply their personal aspirations and demands, while not exceeding their risk tolerance
2. Strategy Adoption demands a Change towards the Future.
No strategy goes “into effect” until
necessarily involved actors take
accountable responsibility for it.
Culture must generate an
Organization corresponding to
required Change.
7. ValueDistinction Importance
The Link Between Strategy And Culture Is MEANING.
Meaning is the Value of the Strategy
The Goal Of The Strategy The Importance Of The Distinction
In The Context that is Given
The Reinforcement Of The Culture
Based on Meaning,
Culture Invests in Strategy.
8. Culture Invests in Strategy.
As investors, members of the culture need
to know why the strategy will foster a
desirable comparison of who they want to
be versus who they already are.
10. Individuals relate to Meaning.
From within the culture,
individuals perceive a possible relationship
between how they feel about themselves
and how they feel about the strategy.