The document provides an overview of digital marketing statistics for email marketing, SEO/SEM, and content marketing from 2014-2015. It discusses that while some question if email marketing is dead, the statistics show that most marketers still see email as core to their business. It also discusses that with changes in mobile usage and design, successful marketers in 2015 will focus on email design, mobile friendliness, and content planning. The document also addresses that while some question if Google has killed SEO, statistics actually show SEO/search marketing will continue gaining budget share. It predicts trends for 2015 including increased digital marketing budgets with focus on SEO, email, mobile, and content marketing.

1. Overview of SEO, Email, and Content Marketing
Digital Marketing Statistics (2014-15)

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3. Contents
1 Email Marketing Statistics
2 SEO/SEM Statistics
3 What to Expect in 2015?
4 How to Achieve Marketing Goals?

4. Is Email Marketing
Dead????
PART ONE

5. “73 percent marketers agree that email
marketing is core to their business”
State of Marketing Survey 2015,- Salesforce.com

6. As Per State of Marketing 2015:
• 20% marketers believe their revenue source is directly linked to
email operations.
• 60% believe that email is a critical enabler of their product/service.
• 20% marketers say: “email indirectly impacts our business
performance”
• 72% of US online adults send or receive personal emails via
smartphone at least weekly.
• Nine countries likely surpassed 50% mobile penetration in 2014.
• Marketing automation, CRM, Mobile and Analytics will gain more
budget and share as compared to 2014.

7. Did You Know That:
• There were more than 4.1 billion email accounts in 2014 & a fair projection
estimates 5.2 billion accounts by the end of 2018.
• According to McKinsey & Company; Email is almost 40 times better at
acquiring new customers than Facebook or Twitter.
• 42% B2C marketers say; email is one of their most effective lead generation
channels.
• 88% B2B marketers cite email as their most effective lead generation tactic.
• Companies sending under 100,000 emails/month see a 139% return.
• Companies sending more than 100,000 emails/month see 94% return.

8. Responsive design can lead to a 130%
increase in email clicks.
Mobile Factor
Also Read: Is Email Marketing Dead?

9. In 2015, Successful Marketers will focus on email design, mobile friendliness,
and dedicated content plan for their drips.

10. Has Google Killed SEO???
PART TWO

11. Continued…
• In 2014, companies spent over $118 billion on content marketing
related exercises.
• 72% of marketers think branded content is more effective than a
magazine advertising.
• 46% of the people say that a website’s design is the number one
criterion for determining credibility of a company.
• Social Fresh predicts that internet advertising will make up 25% of
the entire ad market in 2015.
• SEO leads have a 14.6% close rate, while outbound leads (such as
direct mail or print advertising) have a 1.7% close rate.
Key SEO/SEM Stats:

12. Continued…Key SEO/SEM Stats:
• Marketers are expected to spend over $31.1 billion on mobile advertising
by 2017.
• Digital marketers tend to devote about 30 percent of their marketing
budgets to paid media and 50 percent to content.
• 57% of the marketers will increase their digital marketing budget by at
least 27% in 2015.
• B2B companies that blog, generate 67% more leads than those who don’t
have a blog.

13. What to Expect in 2015?
PART Three

14. “57% of the marketers will increase
their digital marketing budget by at
least 27% in 2015”- State of Marketing Survey, 2015

15. Some Projections:
• SEO and search marketing will gain maximum budget.
• Email marketers will put more focus on responsive design and mobile-
friendliness.
• Marketing automation is expected to cross 45% penetration in B2B market
with some industries having over 80% already.
• Lead nurturing is and will be the hottest feature in demand.
• Content marketers will shift focus from content creation to content
utilization and diversification.
• We’ll see a decline in guest posting exercise.
• Local search, content and link earning (not building) will determine SEO
results.

16. How to Achieve Your Goals?
PART Four

17. Some Projections:
• Start with a good plan; one minute of planning saves 10 in execution.
• Align your sales and marketing functions; companies with this alignments
achieve 38% more revenue than those who don’t.
• Automate your marketing and sales; it’s more like a 24/7 workforce that
is working even when you’re not at your desk.
• Create a comprehensive content plan: onsite and offsite. Focus on content
utilization and diversification.
• Top channels for marketing spending in 2015 would be; social media,
mobile, location-based mobile tracking, content, and SEO.
• Try to create tight integration amongst your all marketing channels:
email, social, mobile, search and content. It’ll improve efficiency and
result in effective utilization of resources.
•
Rules of Success!

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