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Top Reasons Ecommerce
Businesses Need Gift Cards
to Increase Business ROI
and Revenue
1
MakeWebBetter
How is Gift Card useful?
2
MakeWebBetter
A gift card can be understood as a prepaid card
often used as a marketing tool by ecommerce
sites. These are generally purchased by
customers for gifting purposes.
Since, 2008 Gift Cards have consequently
ranked as #1 most valuable gift among
online store owners.
3
MakeWebBetter
Why do Ecommerce Business
Needs Gift Cards?
4
MakeWebBetter
Any Idea………..?
5
MakeWebBetter
Still thinking , Don’t
worry just check these
Points ->
6
MakeWebBetter
● Giftcard increase sales
potential and revenue rate.
7
MakeWebBetter
● Retaining your loyal customers
for a longer period.
8
MakeWebBetter
● Cause effective sales in the
festive season.
9
MakeWebBetter
● Brings engagement and evoke
customers to shop more.
10
MakeWebBetter
● Gift cards increases brand
awareness.
MakeWebBetter
11
● Easy to use in marketing
campaigns.
MakeWebBetter
12
● Gift Cards makes least sold
product sale giftable.
MakeWebBetter
13
● Brings customers back to the
business to make additional
purchases.
MakeWebBetter
14
2019 Statistics on Successful
eCommerce results due to
gift cards
MakeWebBetter
15
MakeWebBetter
16
MakeWebBetter
17
MakeWebBetter
How to Build a Gift Cards Strategy
that gives results?
18
MakeWebBetter
1. Cross-Merchandise products
If you offer a free $20 gift card after
people spend a certain amount, they’re
more likely to grab a few extra items to
meet that threshold.
MakeWebBetter
19
MakeWebBetter
2. Do Marketing Email
Do you send out email newsletters
or promotions? Why not throw in
some gift card-centric content every
now and then.
MakeWebBetter
MakeWebBetter
20
3. Make Gift Cards Eye-Catching
Having a unique gift card design that
will pop out and grab your customer’s
attention is a great way to increase
sales.
MakeWebBetter
21
4. Use Gift Cards as Loyalty
Rewards
Rewarding your customers for
their loyalty is a win-win-win
situation.
22
MakeWebBetter
5. Gift Cards On Referrals
Encourage this of behavior by
offering people, a small gift
card when they refer to new
people.
MakeWebBetter
23
6. Market Across Multiple
Channels
Use different social media platform
to reach out people so that can
know you what you provide.
MakeWebBetter
24
Most people use these platforms as
channels
MakeWebBetter
25
7. Increase their in-store
Visibility
Display gift cards proudly in your stores to
make sure customers actually see them. Put
them on or near your checkout counter so they
can easily buy.
MakeWebBetter
26
8. Buy-One-Get-One-Free
Promotions
Offering a free gift card when your creates
the opportunity to bring two gift card
shoppers back to your store.
MakeWebBetter
27
9- Sell Gift Cards for Special
Occasions
The vast majority of gift cards are purchased
during festivals and occasions. Market
special redemption days with extra bonuses.
MakeWebBetter
28
10- Run a Contest
Associate a contest with each gift card
sale and ask for an email address or
phone number of the contestants to
notify on winning the contest.
MakeWebBetter
29
These strategies will increase
customer engagement, customer
lifetime value and thereby
increasing business ROI.
MakeWebBetter
What sellers have Achieved?
Revenue increases, Uplift, or the amount that a customer
spends over the amount of the gift card, Averaged $23 for each
card sold in 2020. Also, gift cards attract new customers, with
11% of recipients indicating that they never or rarely visit.
MakeWebBetter
30
How To Create and Sell eGift
Cards and vouchers?
MakeWebBetter
Watch Video Tutorial
31
MakeWebBetter
32
Final Words
MakeWebBetter
33
It's time to add gift cards and gift certificates in your
online store and generate more sales and revenue than
before. It doesn’t matter that you are having a small or
big online business, the introduction of gift cards can be
a powerful means for you to improve the returns.
MakeWebBetter
34
If you found our presentation interesting, like it
and share it. We’ll come up with more slides to
help you grow your business.
MakeWebBetter
35
Having doubt?
MakeWebBetter
36
Write your comments and let us know
what else you want to know on gift
cards from us?
MakeWebBetter
37
You can also Follow us on
MakeWebBetter
38
http://makewebbetter.com
MakeWebBetter
39

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Top Reasons Ecommerce Businesses Need Gift Cards To Increase Business ROI and Revenue

  • 1. Top Reasons Ecommerce Businesses Need Gift Cards to Increase Business ROI and Revenue 1 MakeWebBetter
  • 2. How is Gift Card useful? 2 MakeWebBetter A gift card can be understood as a prepaid card often used as a marketing tool by ecommerce sites. These are generally purchased by customers for gifting purposes.
  • 3. Since, 2008 Gift Cards have consequently ranked as #1 most valuable gift among online store owners. 3 MakeWebBetter
  • 4. Why do Ecommerce Business Needs Gift Cards? 4 MakeWebBetter
  • 6. Still thinking , Don’t worry just check these Points -> 6 MakeWebBetter
  • 7. ● Giftcard increase sales potential and revenue rate. 7 MakeWebBetter
  • 8. ● Retaining your loyal customers for a longer period. 8 MakeWebBetter
  • 9. ● Cause effective sales in the festive season. 9 MakeWebBetter
  • 10. ● Brings engagement and evoke customers to shop more. 10 MakeWebBetter
  • 11. ● Gift cards increases brand awareness. MakeWebBetter 11
  • 12. ● Easy to use in marketing campaigns. MakeWebBetter 12
  • 13. ● Gift Cards makes least sold product sale giftable. MakeWebBetter 13
  • 14. ● Brings customers back to the business to make additional purchases. MakeWebBetter 14
  • 15. 2019 Statistics on Successful eCommerce results due to gift cards MakeWebBetter 15
  • 18. MakeWebBetter How to Build a Gift Cards Strategy that gives results? 18
  • 19. MakeWebBetter 1. Cross-Merchandise products If you offer a free $20 gift card after people spend a certain amount, they’re more likely to grab a few extra items to meet that threshold. MakeWebBetter 19
  • 20. MakeWebBetter 2. Do Marketing Email Do you send out email newsletters or promotions? Why not throw in some gift card-centric content every now and then. MakeWebBetter MakeWebBetter 20
  • 21. 3. Make Gift Cards Eye-Catching Having a unique gift card design that will pop out and grab your customer’s attention is a great way to increase sales. MakeWebBetter 21
  • 22. 4. Use Gift Cards as Loyalty Rewards Rewarding your customers for their loyalty is a win-win-win situation. 22 MakeWebBetter
  • 23. 5. Gift Cards On Referrals Encourage this of behavior by offering people, a small gift card when they refer to new people. MakeWebBetter 23
  • 24. 6. Market Across Multiple Channels Use different social media platform to reach out people so that can know you what you provide. MakeWebBetter 24
  • 25. Most people use these platforms as channels MakeWebBetter 25
  • 26. 7. Increase their in-store Visibility Display gift cards proudly in your stores to make sure customers actually see them. Put them on or near your checkout counter so they can easily buy. MakeWebBetter 26
  • 27. 8. Buy-One-Get-One-Free Promotions Offering a free gift card when your creates the opportunity to bring two gift card shoppers back to your store. MakeWebBetter 27
  • 28. 9- Sell Gift Cards for Special Occasions The vast majority of gift cards are purchased during festivals and occasions. Market special redemption days with extra bonuses. MakeWebBetter 28
  • 29. 10- Run a Contest Associate a contest with each gift card sale and ask for an email address or phone number of the contestants to notify on winning the contest. MakeWebBetter 29
  • 30. These strategies will increase customer engagement, customer lifetime value and thereby increasing business ROI. MakeWebBetter
  • 31. What sellers have Achieved? Revenue increases, Uplift, or the amount that a customer spends over the amount of the gift card, Averaged $23 for each card sold in 2020. Also, gift cards attract new customers, with 11% of recipients indicating that they never or rarely visit. MakeWebBetter 30
  • 32. How To Create and Sell eGift Cards and vouchers? MakeWebBetter Watch Video Tutorial 31
  • 35. It's time to add gift cards and gift certificates in your online store and generate more sales and revenue than before. It doesn’t matter that you are having a small or big online business, the introduction of gift cards can be a powerful means for you to improve the returns. MakeWebBetter 34
  • 36. If you found our presentation interesting, like it and share it. We’ll come up with more slides to help you grow your business. MakeWebBetter 35
  • 38. Write your comments and let us know what else you want to know on gift cards from us? MakeWebBetter 37
  • 39. You can also Follow us on MakeWebBetter 38