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Email Marketing Trends, Tools And Tactics For eCommerce Business

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Email Marketing Trends, Tools And Tactics For eCommerce Business

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Email marketing has always been an immense part of the digital marketing strategy of any eCommerce Business. But to carry out it efficiently, you need to know effective strategies and trends, also you need to take the help of tools available for it. So let us look at few trends, strategies, and tools that helps you in your email marketing strategy.

Email marketing has always been an immense part of the digital marketing strategy of any eCommerce Business. But to carry out it efficiently, you need to know effective strategies and trends, also you need to take the help of tools available for it. So let us look at few trends, strategies, and tools that helps you in your email marketing strategy.

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Email Marketing Trends, Tools And Tactics For eCommerce Business

  1. 1. Email Marketing Trends, Tools, And Tactics For eCommerce Business MakeWebBetter 1
  2. 2. Email Marketing is one of the important pillars of digital marketing MakeWebBetter 2
  3. 3. But still few businesses are missing the important thing MakeWebBetter 3
  4. 4. If you are one of them, you should stay here and be with us till the end MakeWebBetter 4
  5. 5. First, let's have a look into a few Email Marketing trends. MakeWebBetter 5
  6. 6. 1. Minimalist email design: Be simple, be generic MakeWebBetter 6
  7. 7. 2. Hyper-personalised automated campaigns: Personalised mail is the next big thing MakeWebBetter 7
  8. 8. 3. Mobile-first optimisation: Increase Click-Through rates with the mobile optimisation MakeWebBetter 8
  9. 9. Forecast number of mobile users worldwide from 2019 to 2023(in billions) MakeWebBetter 2019 2020 2021 2022 20 15 10 5 0 Source:Statista 9
  10. 10. 4. Social media integration: Give them other ways to connect with you and influence their buying decisions MakeWebBetter 10
  11. 11. MakeWebBetter 78% of consumers say companies’ social media posts impact their purchases. Source:Forbes 11
  12. 12. Some interesting facts about email behaviour according to device MakeWebBetter 12
  13. 13. Most of the people check their email in every few hours MakeWebBetter N ever Every Few H ours Every H our M ultiple Tim es PerH our C onstantly 100 75 50 25 0 Source:Statista 13
  14. 14. According to 73% of company respondents email marketing as the best marketing channel MakeWebBetter Source:eConsultancy.com 14
  15. 15. MakeWebBetter Source: Litmus email client market stats 2019 15
  16. 16. Now let us check what are few tools that going to help you in your email marketing MakeWebBetter 16
  17. 17. HubSpot MakeWebBetter 17
  18. 18. Create, personalize and optimise Your marketing emails with HubSpot MakeWebBetter 18
  19. 19. Mautic MakeWebBetter 19
  20. 20. Mautic that allows you to develop customized newsletters, build landing pages, develop streamlined workflows MakeWebBetter 20
  21. 21. Convertkit MakeWebBetter 21
  22. 22. ConvertKit is a software tool designed to automate and manage subscriber lists and email campaigns MakeWebBetter 22
  23. 23. MailChimp MakeWebBetter 23
  24. 24. Promote your company with Mailchimp through email, media, landing pages, shoppable landing pages, postcards — all from a single platform. MakeWebBetter 24
  25. 25. Now you have list of tools that helps you in your email marketing strategy MakeWebBetter 25
  26. 26. But it is not enough if you don't have a clue about the effective stratgeis of email marketing MakeWebBetter 26
  27. 27. So let's have a look into a few predominant strategies to help you out in your email marketing. MakeWebBetter 27
  28. 28. 1. Subject line MakeWebBetter 28
  29. 29. Character or 7 words subject line have higher open rate MakeWebBetter Source : Marketo 29
  30. 30. 2. Time of sending mail MakeWebBetter 30
  31. 31. Mail sent and 11:00 Am EST have higher open rate MakeWebBetter Source : HubSpot 31
  32. 32. 3. Content MakeWebBetter 32
  33. 33. Emails with 75 – 100 words had the highest response rate at 51 percent. MakeWebBetter Source : Boomerang’s 33
  34. 34. 3. Setting the Email Marketing Goals MakeWebBetter 34
  35. 35. It helps to guide the direction of your campaigns and makes it easier to measure the success of your efforts MakeWebBetter 35
  36. 36. 5. Segmentation based triggered Email MakeWebBetter 36
  37. 37. Personalised email subject lines boost open rates by 50 per cent Source : yesmarketing MakeWebBetter 37
  38. 38. 6. Advantage of user-generated content MakeWebBetter 38
  39. 39. 85 % of people say UGC helps them to convinced more for buying a product Source:Adweek MakeWebBetter 39
  40. 40. 7. Track behavior with help of anlaytics MakeWebBetter 40
  41. 41. Tracking user behaviour helps you to get an idea about how your strategy is performing MakeWebBetter 41
  42. 42. Here we are wrapping this slides and hope to see you guys soon around MakeWebBetter
  43. 43. If you any queries, do let us know in the comment section MakeWebBetter
  44. 44. Show your love towards us and do like and share MakeWebBetter
  45. 45. Do follow us for our more interesting updates MakeWebBetter
  46. 46. MakeWebBetter Thanks For Reading https://makewebbetter.com/

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