This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy, execution of activities, engaging with audiences, and staying ahead of trends. The strategies focus on design, content, promotion, engagement, conversion, and measuring results. The overall goal is to connect with fans, promote events, and make sales through social media outlets like Facebook, Twitter, LinkedIn, Google+, and YouTube.

1. Social
Aggressive
Media Marketing

2. GOALS
• Get found by people who are searching for
your band, venue, or gig
• Connect and engage with current and
potential fans/customers
• Create a community around your
band/venue
• Promote/create your events thru social
media outlets
• Make connections

5. 5 Objectives for Social Media
Marketing:
• Growth of Likes
• Reach
• Engagement
• Leads
• Sales

6. Our Responsibilities:
• Managing the social media marketing strategy
for our clients; focusing on LinkedIn, Twitter,
Facebook, Google+, and YouTube.
• Execution of all social media activities (i.e.
tweeting, sharing, engaging, liking, increasing
social reach, doing the heavy lifting, etc) for
our clients.

7. • Communicating in a professional, but unique
social media “voice” for each client; directly
aligned with the clients’ thought leadership
and content platform.
• Creating social media campaigns and calls-to-
action that drive target fans/venues to client
sites and generate leads and improve overall
engagement with our clients pages.

8. • Engaging daily with our clients’ target
audiences by sharing content, finding ways to
grow band/venue followership, and improve
overall engagement with our clients pages.
• Staying ahead of the curve with influential
content that is shared and the people who are
sharing them.

9. • Tweeting daily while engaging influencers to
increase the followership of our clients’ social
media profiles; receiving multiple mentions
and retweets in the process.
• Posting Facebook posts daily and finding new
ways to leverage Facebook for professional
and business purposes.

10. • Building a strong presence on Google+ for
each client, making the most of SEO tricks to
help our clients get ahead.
• Implementing Social Media SEO tactics
aligned with our clients’ keyword and SEO
strategies.
• Working within various other social media
tools.

13. OUR STRATEGY:
• Great Design Strategy:
Visual content has a lasting effect on us humans. Whether it’s
your status updates, your landing pages or your Facebook
events/groups/ads, what the audience sees is what they’ll
remember. We make sure it’s consistent, compelling, and gets
your point across.
• Solid Content Strategy:
What we post on your Social channels is the foundation for all
your other Social Media marketing. Make It Happen Media
performs a “Brand Discovery”, which outlines what it is about
your band/venue/business that makes it unique. This includes
your core values, beliefs/passion, and the reasons people want
to follow/attend/buy from YOU.

14. • Promotion Strategy:
You need to continually grow your fan/customer base. Social
advertising is a very valuable tool to get your message heard. Our
Social advertising Is the best way for YOU to grow. We focus on
content, placement, and targeting. We carefully select photos and
postings (with a clear call-to-action) that will increase likes and foster
engagement.
•Engagement Strategy:
As your Social Media Manager we listen, respond, ask questions, and
engage with your audience. We take careful consideration on how we
respond to organic (non-paid) leads. People will ask questions and as
your Social Media Manager we will have the knowledge and
experience of the sales process to respond correctly. If a lead asks a
question, we answer it and follow it with a question back to them.

15. • Conversion Strategy:
With growth and engagement strategies in place, OUR job is to
convert fans/followers into customers. The more advanced form
of Social Media Marketing utilizes multiple platforms
(Twitter/Facebook/Instagram/YouTube/Tumblr/Pinterest,
Google+) and optimized landing pages to capture leads and
convert them into sales. We provide YOU with support and
advice with conversion strategy. We get YOU where you want to
go faster, more cost-effectively, and achieve the best results.
• Measure & Analyze to establish ROI:
We measure results on a weekly basis. We frequently review
YOUR objectives. We utilize metrics to drive your Social Media
success by evaluating qualitative and quantitative metrics,
sentiment, and results for specific individual social sites.

18. Make IT Happen Media
Greg Bright
Amy Bright
(502) 753-9244
makeithappen.gb@gmail.com
https://m.facebook.com/profile.p
hp?id=1378338482466845