1. Social Media & SEO
Portfolio

2. Majestic Social Media
CONTENT REACH ENGAGE MONITOR
Majestic Social Media
© Majestic Social Media – Full Service Social Media & SEO

3. WE Know THAT A SOCIAL
MEDIA & SEO STRATEGY
WILL HELP YOU TO
ACHIEVE YOUR GOALS
and drive more people
to your website and
increase your sales!

4. Content
Social Media Statistics
What we do!
Spicy Ginger Ambrosia is a blend of
Viral Marketing! raw California wildflower Honey,
bee pollen, certified organic
powdered cinnamon and powdered
Clients and Examples
Clients and Examples ginger.
ginger.
Content!
© Majestic Social Media – Full Service Social Media & SEO

5. The Rise of Social Media
 74% of the world's Internet surfers visit SM (Nielsen, 2010)
o YouTube, Wikipedia and Facebook are three of the top seven online
brands visited
b d d
 Time spent using SM rose 210% in 2009 (Nielsen, 2010)
o Average time per person increased 143%
g p p
o Average time spent on Facebook and Twitter increased 200% and 368%
respectively
 Facebook alone catering to 500 million users
alone catering to 500 million users
o 150 million access via mobile devices
 Twitter growing 579% in annual unique visitors (Nielsen, 2010)
 SM marketing to grow 34% annually over the next 5 years
o US$3.1 billion by 2014 (Forrester Research, 2010)
© Majestic Social Media – Full Service Social Media & SEO

6. The New Age: “Social retailing”
 “Shopping meets social networks” (Foresee Results, 2010)
56% of shoppers who interact with social media websites have elected to
56% of shoppers who interact with social media websites have elected to
o
“friend” or “follow” or “subscribe” to a retailer
o More than 50% of online shoppers use Facebook, and of those online
shoppers who engage in social media, more than 80% use Facebook
shoppers who engage in social media more than 80% use Facebook
o 49% of respondents who “friend” or “follow” companies through social
media do so to learn about special deals and options
o 45% of users do it to learn about products
f d l b d
o 5% use social media primarily for customer support
 However, 60% of retailers do not have a presence on a social networks…
 85% of Gen Y shoppers participate in social networking (PriceGrabber, 2010)
© Majestic Social Media – Full Service Social Media & SEO

7. Social Media Marketing
What We Do!

8. How do you reach consumers?
You need a web presence
and many ways to be found!
More quality content Published in more places =
More customers!
© Majestic Social Media – Full Service Social Media & SEO

9. How do you reach consumers?
We publish
We create content
content
Consumers
We listen &
Social engage
comment & Search
Discovery!
share Discovery!
Reputation!
© Majestic Social Media – Full Service Social Media & SEO

10. What is quality content?
© Majestic Social Media – Full Service Social Media & SEO

11. Social Media Marketing
Analysis
Social Media Analysis Website Analysis
TARGET MARKET!
TARGET MARKET!
Strategic Planning
Goals
G l Vision
Vi i Mission
Mi i
Operative Planning
p g
Social Media Blog Marketing SEO + Bookmarking E‐Commerce Online PR
© Majestic Social Media – Full Service Social Media & SEO

12. Social Media Marketing
CISS Formula
© Majestic Social Media – Full Service Social Media & SEO

13. Social Media Tactics

14. Social Media Applications
We utilize all of these!
© Majestic Social Media – Full Service Social Media & SEO

15. Overall Strategy

16. www.slideshare.net
www.myplick.com
www.authorstream.com
www.slideboom.com
Business Directories
Publish PR
Releases
www.yelp.com
www.local.com
www local com Share Content
www.superpages.com Power Point Presentation or
Documents
www.yellowpages.com
www.reddit.com
www reddit com
www.hotfrog.com
www.free-press-release.com
www.citysearch.com
www.prlog.com
www.insiderpages.com
p g
www.articlesbase.com
And more directories
and more
© Majestic Social Media – Full Service Social Media & SEO

17. www.wordpress.com
www.blogger.com
www.mybloglog.com
www.technorati.com
Viral Marketing Classified Ads
www.youtube.com Blog
Set up and
www.vimeo.com www.global-free-classified-
Publishing ads.com
www.ustream.tv
www.yahoo.com/videos www.craigslist.org
and more www.hoobly.com
Website Integration www.backpage.com
p g
Blog Integration And more
© Majestic Social Media – Full Service Social Media & SEO

18. Keyword Optimization
Bookmark Website
Create Backlinks
Website C
W b it Creation +
ti
Optimization
Social Media
Marketing
SEO and
We create and optimize Bookmarking
websites and showcase all of
your offers! www.twitter.com
-Interactive www.facebook.com
- Special Offers www.myspace.com
- Discounts www.youtube.com
y
- Contests, etc. & more
© Majestic Social Media – Full Service Social Media & SEO

19. Contests, Trends & Ideas!
CQ/s/dark

20. Contest Suggestions!
Facebook Treasure Hunt
This contest model involves posing questions to your fan page and
providing clues or answers on your website. To participate, Facebook
idi l bi T i i F b k
users must look for the answer on your website and then answer the
question with a comment to your status update or note. This contest
model provides the additional benefit of driving traffic to your website.
© Majestic Social Media – Full Service Social Media & SEO

21. Contest Suggestions!
Tag Yourself
In this contest model, you upload a photo album of your products to
your Fan page. Ask your Fans to tag their name to a product to win
that product. To maximize this contest model, upload 1 picture every
h d T i i hi d l l d1 i
few days to encourage Fans to keep returning to your page. As an
alternative, ask Fans to post a review or testimonial of your product
in the photo comments.
© Majestic Social Media – Full Service Social Media & SEO

22. Social Scanning

23. Smartphones are the latest trend. What this means is that any
S t h th l t t t d Wh t thi i th t
smartphone owner can fire up a barcode scanning application,
scan a code and complete activities or gain access to
information. You can utilize barcodes that either link to your
information You can utilize barcodes that either link to your
website, facebook page, twitter page, or any other url! Also with
a barcode, you can introduce a contest or any kind of special
offer! We recommend to create barcodes that link to your
y
facebook and/or twitter and print the code either on postcards,
banners, letters etc. Also, these barcodes can be used to
conduct contests on your social media profiles!
© Majestic Social Media – Full Service Social Media & SEO

24. QR Codes – Social Scanning!
This would be a sample code!
Scan it With your Smartphone!
© Majestic Social Media – Full Service Social Media & SEO

25. Location Marketing

26. Location services will grow in popularity as people get more
comfortable checking in to a business. It's time to utilize sites,
such as Foursquare, Facebook Places and Gowalla. These sites
q ,
will help you better target prospects' likes and interests, pique
interest and influence purchase decisions by offering discounts,
promotions or giveaways when they “check in” to your business.
© Majestic Social Media – Full Service Social Media & SEO

27. FACEBOOK PLACES!
© Majestic Social Media – Full Service Social Media & SEO

28. Mobile Marketing

29. As the mobile arena grows, you should continue to move
As the mobile arena grows you should continue to move
marketing campaigns to mobile phones. MessageBuzz and
Enowit offer free demo accounts that allow us to test a mobile‐
marketing campaign. You can start by incorporating a mobile
marketing campaign You can start by incorporating a mobile
widget onto our site to help collect mobile numbers through an
automated system and create campaigns specific to area codes
or regions.
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© Majestic Social Media – Full Service Social Media & SEO

30. Viral
Marketing
We recommend to use videos and
pictures slideshows to promote your
website and to add to your social
media profiles!
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31. Sample Video
http://video214.com/play/pAKJdUne
http://video214 com/play/pAKJdUne
nTWFcqUZ9J1rYg/s/dark
http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark
http://video214.com/play/ZKU2DO5
http://video214 com/play/ZKU2DO5
UNNbKvkOwFpWaBg/s/dark

32. 220 Catering
www.220catering.com
http://video214.com/play/IHt9DyBPD1iUM0iRvN
mi1A/s/dark
SSIS
Senior Security Insurance Services
www.ssis.ws
http://video214.com/play/7RVHXodnihV1OgoAvF
9Pdg/s/dark

33. Social Media
Platforms

34. Social Media Platforms that we mainly use
www.twitter.com
www.facebook.com
www.Merchantcircle.com
www.myspace.com
www.Linkedin.com
www Linkedin com
www.Meetup.com
www.kaboodle.com
www.Xing.com
www.Flickr.com
www.friendster.com
www.friendfeed.com
www.youtube.com
www youtube com
www.Delicious.com
www.zoominfo.com
www.tumblr.com
© Majestic Social Media – Full Service Social Media & SEO

35. Business
Directories!

36. Business Directories to put you on!
superpages
yellowpages
hotfrogg
hellosandiego.com
insiderpages.com
mojopages.com
hotfrog
h tf
Citysearch
local.com
kudzu.com
phones.whitepages.com
realpageslive.com
theusaexplorer.com
bridgat.com
bridgat com
discoverourtown.com
yellowusa.com
Google Maps
www.kudzu.com
www.manta.com
© Majestic Social Media – Full Service Social Media & SEO

37. Classified Ad
Sites

38. Classified Ad Sites
We create a custom HTML Code for the ads to
create a look and feel that suits the brand!
global‐free‐classified‐ads
Craigslist
Craigslist
Craigslist
Backpages
www.bridgat.com
hoobly.com
www.kijiji.com
www.oodle.com
classified.yahoo.com
classified yahoo com
classifiedsforfree.com
www.webleeg.com
www.zoozads.com
www.tweetmart.com
© Majestic Social Media – Full Service Social Media & SEO

39. Blog
Marketing

40. Blog Marketing
We set up blogs on wordpress in order
to be able to promote that blog and
treat it as a second website. We promote
the blog using the following blogging
directories and more!
Technorati
blogcatalog.com
bl t l
bloghub.com
bloghints.com
blogville.us
g
bestblogs.org
totalblogdirectory.com
blogdirectory.net
bloggingfusion.com
bloggingfusion com
blogarama.com
© Majestic Social Media – Full Service Social Media & SEO

41. Content
Sharing

42. Content Sharing
We create power point presentations about
Your company and products in order to use
these presentations for Your blog, social
media profiles and in order to publish
these presentations on so called content
sharing sites see below:
sites, below
authorstream.com
slideshare.net
slideboom.com
myplick.com
myplick com
© Majestic Social Media – Full Service Social Media & SEO

43. Online PR

44. Online PR
We write and publish PR Releases on a
weekly or Bi-Weekly basis on the
following platforms & More!
reddit.com
free‐press‐release.com
prlog.com
articlesbase.com
slashdot.com
pressrelease.com
pressreleasepoint.com
l i
theopenpress.com
© Majestic Social Media – Full Service Social Media & SEO

45. Bookmarking

46. Bookmarking
We bookmark Your website on the
following bookmarking sites and about
300 more
more…
http://business‐planet.net
http://digg.com
http://www.diigo.com
http://faves.com
http://againlinks.com
http://agilemarks.com
http://ardour.tv
h // d
http://atozbookmarks.com
http://bharatinfo.com
http://bookmark4seo.com
p //
http://bookmarkalley.com
http://bookmarkarticles.com
http://bookmarkcity.com
http://bookmarkingpalace.info
http //bookmarkingpalace info
http://bookmarkingweb.com
http://bookmarkix.info
© Majestic Social Media – Full Service Social Media & SEO

47. Work Examples

49. Printed Silk Fabrics!
SEO + Social Media Client,
based in Los Angeles!
www.printedsilkfabrics.com

54. TENEVIS
SEO + Social Media
Client, based
Carlsbad, CA
www.tenevis.com

59. Facebook &
Twitter
Examples

66. Visit us online
http://www.majesticsocialmedia.com