Porsche has a long history dating back to 1931. It struggled financially during the 2008 crisis but was acquired by Volkswagen in 2010. Volkswagen's plan is to fully integrate Porsche by 2011, but this risks diluting the Porsche brand and alienating customers. Porsche faces challenges in meeting stricter fuel efficiency regulations while maintaining performance. It must also navigate managing its brand identity within the larger Volkswagen group.