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Marketing concepts
1.
Marketing Management
2.
American Marketing Association
3.
4.
(Need - Want
- Demand ) Need Want Demand
5.
6.
7.
8.
Value & Satisfaction
Value Value Satisfaction Buying Habits or Loyalty
9.
10.
11.
Marketing Management Philosophies
Production Concept Social Product Marketing Concept Concept Marketing Selling Concept Concept
12.
The Production Concept
13.
The Product Concept
Myopia
14.
IBM
- – IBM
15.
The Selling Concept
16.
The Marketing Concept
17.
Social Marketing Concept
18.
Facebook http://www.facebook.com/NewMarketingConcept
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