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Marketing Management
American Marketing Association
(Need - Want - Demand )


                           Need


                           Want


                          Demand
Value & Satisfaction

                             Value

                              Value



                       Satisfaction



Buying Habits or Loyalty
Marketing Management Philosophies


                     Production
                      Concept


     Social
                                         Product
   Marketing
                                         Concept
    Concept




         Marketing                 Selling
          Concept                 Concept
The Production Concept
The Product Concept




              Myopia
IBM
            -   –



IBM
The Selling Concept
The Marketing Concept
Social Marketing Concept
Facebook




http://www.facebook.com/NewMarketingConcept

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Marketing concepts