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RETAIL MANAGEMENT
HOW IS THE PAPER?
 THEORETICAL.
 LOT OF EMPHASIS ON EXPLANATION.
 LESS OPPORTUNITY FOR SCORING.
 NO NUMERICALS.
IMPORTANT TOPICS
   FDI IN RETAIL
   FRANCHISE
   SINGLE BRAND RETAIL V/S MULTI-BRAND RETAIL
   ORGANIZED V/S UNORGANIZED RETAIL
   DEPARTMENTAL STORES, SUPERMARKETS AND
    HYPERMARKETS.
   KIOSKS
   IMPORTANCE OF RETAIL IN ECONOMY
   VARIOUS LAYOUT PLANS FOR THE OUTLET
   USE OF TECHNOLOGY IN RETAIL
PAPER STRUCTURE
 SECTION A: 30 MARKS
 CONCEPTS: 5 CONCEPTS. 3 MARKS EACH.
 CASE STUDY: 3 QUESTIONS (GENERALLY). 5
 MARKS EACH.

• SECTION B: 30 MARKS
 10-MARKS QUESTIONS – ATTEMPT ANY 3.
HOW TO SOLVE THE PAPER?
 BEGIN WITH SECTION 2
 SOLVE THE CONCEPT QUESTION AT THE END.
 FOR A 3 MARKS QUESTION: 1 AND HALF SIDE
 FOR A 5 MARKS QUESTION: 2 AND HALF SIDE
 FOR A 10 MARKS QUESTION: 3-4 SIDES.
 20 MINUTES FOR EACH QUESTION IN SECTION 2.
 20-30 MINUTES FOR CASE STUDY.
 20 MINUTES FOR CONCEPTS
 10 MINUTES AS A BUFFER.
HOW TO SOLVE THE PAPER?
 IN SECTION 2, START WITH A QUESTION YOU ARE
  REALLY CONFIDENT WITH.
 STOP AT 20TH MINUTE AND START THE NEXT
  QUESTION.
 DIVIDE SPACES UNIFORMALLY – DON’T GIVE 6-7
  PAGES TO 1ST QUESTION AND 2-3 PAGES FOR THE
  REMAINING.
 PRESENTATION IS EXTREMELY IMPORTANT.
THANK YOU AND ALL THE
        BEST!

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Retail management semester 6

  • 2. HOW IS THE PAPER?  THEORETICAL.  LOT OF EMPHASIS ON EXPLANATION.  LESS OPPORTUNITY FOR SCORING.  NO NUMERICALS.
  • 3. IMPORTANT TOPICS  FDI IN RETAIL  FRANCHISE  SINGLE BRAND RETAIL V/S MULTI-BRAND RETAIL  ORGANIZED V/S UNORGANIZED RETAIL  DEPARTMENTAL STORES, SUPERMARKETS AND HYPERMARKETS.  KIOSKS  IMPORTANCE OF RETAIL IN ECONOMY  VARIOUS LAYOUT PLANS FOR THE OUTLET  USE OF TECHNOLOGY IN RETAIL
  • 4. PAPER STRUCTURE  SECTION A: 30 MARKS  CONCEPTS: 5 CONCEPTS. 3 MARKS EACH.  CASE STUDY: 3 QUESTIONS (GENERALLY). 5 MARKS EACH. • SECTION B: 30 MARKS  10-MARKS QUESTIONS – ATTEMPT ANY 3.
  • 5. HOW TO SOLVE THE PAPER?  BEGIN WITH SECTION 2  SOLVE THE CONCEPT QUESTION AT THE END.  FOR A 3 MARKS QUESTION: 1 AND HALF SIDE  FOR A 5 MARKS QUESTION: 2 AND HALF SIDE  FOR A 10 MARKS QUESTION: 3-4 SIDES.  20 MINUTES FOR EACH QUESTION IN SECTION 2.  20-30 MINUTES FOR CASE STUDY.  20 MINUTES FOR CONCEPTS  10 MINUTES AS A BUFFER.
  • 6. HOW TO SOLVE THE PAPER?  IN SECTION 2, START WITH A QUESTION YOU ARE REALLY CONFIDENT WITH.  STOP AT 20TH MINUTE AND START THE NEXT QUESTION.  DIVIDE SPACES UNIFORMALLY – DON’T GIVE 6-7 PAGES TO 1ST QUESTION AND 2-3 PAGES FOR THE REMAINING.  PRESENTATION IS EXTREMELY IMPORTANT.
  • 7. THANK YOU AND ALL THE BEST!