This document provides an overview and tips for the retail management paper. It discusses that the paper is theoretical in nature with an emphasis on explanations over numerical problems. Important topics covered include FDI in retail, organized vs unorganized retail, and store layout plans. The paper structure involves Section A concepts and case study questions, and Section B longer answer questions. It recommends starting with Section B and allocating 20 minutes per question along with proper time management and presentation tips.
2. HOW IS THE PAPER?
THEORETICAL.
LOT OF EMPHASIS ON EXPLANATION.
LESS OPPORTUNITY FOR SCORING.
NO NUMERICALS.
3. IMPORTANT TOPICS
FDI IN RETAIL
FRANCHISE
SINGLE BRAND RETAIL V/S MULTI-BRAND RETAIL
ORGANIZED V/S UNORGANIZED RETAIL
DEPARTMENTAL STORES, SUPERMARKETS AND
HYPERMARKETS.
KIOSKS
IMPORTANCE OF RETAIL IN ECONOMY
VARIOUS LAYOUT PLANS FOR THE OUTLET
USE OF TECHNOLOGY IN RETAIL
4. PAPER STRUCTURE
SECTION A: 30 MARKS
CONCEPTS: 5 CONCEPTS. 3 MARKS EACH.
CASE STUDY: 3 QUESTIONS (GENERALLY). 5
MARKS EACH.
• SECTION B: 30 MARKS
10-MARKS QUESTIONS – ATTEMPT ANY 3.
5. HOW TO SOLVE THE PAPER?
BEGIN WITH SECTION 2
SOLVE THE CONCEPT QUESTION AT THE END.
FOR A 3 MARKS QUESTION: 1 AND HALF SIDE
FOR A 5 MARKS QUESTION: 2 AND HALF SIDE
FOR A 10 MARKS QUESTION: 3-4 SIDES.
20 MINUTES FOR EACH QUESTION IN SECTION 2.
20-30 MINUTES FOR CASE STUDY.
20 MINUTES FOR CONCEPTS
10 MINUTES AS A BUFFER.
6. HOW TO SOLVE THE PAPER?
IN SECTION 2, START WITH A QUESTION YOU ARE
REALLY CONFIDENT WITH.
STOP AT 20TH MINUTE AND START THE NEXT
QUESTION.
DIVIDE SPACES UNIFORMALLY – DON’T GIVE 6-7
PAGES TO 1ST QUESTION AND 2-3 PAGES FOR THE
REMAINING.
PRESENTATION IS EXTREMELY IMPORTANT.