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THE AGE OF IOT &
DIGITAL BUSINESS
H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B
By Shalom Jacobovitz / CC-BY-SA 2
DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.
Boris Kraft
Chief Visionary Officer & Co-founder
Magnolia International AG
A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE
“Everything changes and nothing stands still.”
—Heraclitus
digital
transformation
digital transformation
customer
experience
operational
processes
business
models
“We took a fresh look. We wanted to not
even think about it as an airline site,
but as an ecommerce site.”
— Luanne Calvert, CMO, Virgin America
Source: http://mashable.com/2014/05/31/virgin-america-website
Innovation
in surprising
places
Why is it
happening
now?
? WWW !
.css
.html
.js
IoT
!
NET
!
!
!
!
!
!
By NASA/Carla Cioffi
YOU ARE HERE
IOT PROVIDES THE ROCKET BOOSTERS
IoT is an API for the real world.
Zak Greant, Sr. Technical Evangelist, Magnolia
Things with sensors, connectivity
& logic that communicate with
you, others & among themselves.
BY 2020, MORE THAN SEVEN BILLION
PEOPLE AND BUSINESSES, AND AT
LEAST 30 BILLION DEVICES, WILL BE
CONNECTED TO THE INTERNET.
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER
Characteristics
of the digital
transformation
Disintermediation Dematerialization
Disintermediation
Dematerialization
Massive
Disruption
Legacy
channels
devalue
Movies
Music
TV
Radio
News
$5bn
deflation
’00-‘07
… with
<30 staff
Self-service
beats direct
service
Amazon
Net sales
revenue of Amazon
from 2004 -2014 

(in billion U.S.
dollars)
Self-service
beats direct
service
Amazon
Travel
Annual
travel e-
commerce sales
in the USA 2002
-2014 (in billion
U.S. dollars)
Self-service
beats direct
service
Amazon
TravelBanking
Insurance
Access vs.
Ownership
Streaming
SAAS
Sharing
economy
Sharing
economy
New
business
models
DIGITAL BUSINESS IS ABOUT THE CREATION
OF NEW BUSINESS DESIGNS BY BLURRING THE
BOUNDARIES OF PHYSICAL & DIGITAL WORLDS
(GARTNER)
3 critical
challenges for
businesses
1. Do you
have the right
people?
…and are they
empowered
to act?
2. Do you
know what
you want?
Can you know
how to
get there?
Accelerated
change
Time to
market
1876
vendors in
martech
3. Can you
master digital
experience?
HOW DOES
MAGNOLIA HELP?
Infrastructure & services
Analytics Commerce IoT … ×1000s
Digital Business Platform
Audiences & channels
Mobile
!
WWW
!
App
!
IoT
!
…
!
OPEN SUITE IS A STRATEGIC
ENGINEERING-BASED APPROACH TO
TURN CHALLENGE INTO OPPORTUNITY
Prioritize
adaptability, flexibility
& integration
Beautiful experience / stock parts
USE THIS APPROACH BY BUILDING
STEP-BY-STEP ON A PLATFORM
CONNECTORS
APPS FRAMEWORK
Beacon
Management
App
Location
Management
Coupon
Management
App
Open Suite
Approach
Empower
employees
ease of use
Agility
Unify digital
infrastructure
Unify digital
touchpoints
A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE
Summary
QUESTIONS?
twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com

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