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The Age of the IOT & Digital Business

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The Internet of Things is one of the single biggest disruptive factors in today’s digital landscape. Companies need to plan out an IoT strategy that allows them to use data to create personalized content for customers across different channels.

Boris Kraft, Chief Visionary Officer of Magnolia, will be explaining the role of the digital business platform, and how it should form the hub for a company’s web, mobile and Internet of Things initiatives.

Veröffentlicht in: Internet, Technologie
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The Age of the IOT & Digital Business

  1. THE AGE OF IOT & DIGITAL BUSINESS H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B By Shalom Jacobovitz / CC-BY-SA 2 DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.
  2. Boris Kraft Chief Visionary Officer & Co-founder Magnolia International AG
  3. A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE
  4. “Everything changes and nothing stands still.” —Heraclitus
  5. digital transformation
  6. digital transformation customer experience operational processes business models
  7. “We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.” — Luanne Calvert, CMO, Virgin America Source: http://mashable.com/2014/05/31/virgin-america-website
  8. Innovation in surprising places
  9. Why is it happening now?
  10. ? WWW ! .css .html .js IoT ! NET ! ! ! ! ! !
  11. By NASA/Carla Cioffi YOU ARE HERE IOT PROVIDES THE ROCKET BOOSTERS
  12. IoT is an API for the real world. Zak Greant, Sr. Technical Evangelist, Magnolia
  13. Things with sensors, connectivity & logic that communicate with you, others & among themselves.
  14. BY 2020, MORE THAN SEVEN BILLION PEOPLE AND BUSINESSES, AND AT LEAST 30 BILLION DEVICES, WILL BE CONNECTED TO THE INTERNET. JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER
  15. Characteristics of the digital transformation
  16. Disintermediation Dematerialization
  17. Disintermediation Dematerialization Massive Disruption
  18. Legacy channels devalue Movies Music TV Radio News $5bn deflation ’00-‘07 … with <30 staff
  19. Self-service beats direct service Amazon
  20. Net sales revenue of Amazon from 2004 -2014 
 (in billion U.S. dollars)
  21. Self-service beats direct service Amazon Travel
  22. Annual travel e- commerce sales in the USA 2002 -2014 (in billion U.S. dollars)
  23. Self-service beats direct service Amazon TravelBanking Insurance
  24. Access vs. Ownership Streaming SAAS Sharing economy
  25. Sharing economy
  26. New business models
  27. DIGITAL BUSINESS IS ABOUT THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE BOUNDARIES OF PHYSICAL & DIGITAL WORLDS (GARTNER)
  28. 3 critical challenges for businesses
  29. 1. Do you have the right people? …and are they empowered to act?
  30. 2. Do you know what you want? Can you know how to get there? Accelerated change Time to market
  31. 1876 vendors in martech
  32. 3. Can you master digital experience?
  33. HOW DOES MAGNOLIA HELP?
  34. Infrastructure & services Analytics Commerce IoT … ×1000s Digital Business Platform Audiences & channels Mobile ! WWW ! App ! IoT ! … !
  35. OPEN SUITE IS A STRATEGIC ENGINEERING-BASED APPROACH TO TURN CHALLENGE INTO OPPORTUNITY
  36. Prioritize adaptability, flexibility & integration
  37. Beautiful experience / stock parts
  38. USE THIS APPROACH BY BUILDING STEP-BY-STEP ON A PLATFORM
  39. CONNECTORS
  40. APPS FRAMEWORK
  41. Beacon Management App
  42. Location Management
  43. Coupon Management App
  44. Open Suite Approach Empower employees ease of use Agility Unify digital infrastructure Unify digital touchpoints
  45. A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE
  46. Summary
  47. QUESTIONS? twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com

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