1. Market intelligence can be used to
assist with more or less every deci-
sion faced by a company (whether
they are operating on a local, re-
gional, national or international
level). The overriding purpose of
most market intelligence is to help
the company grow – to increase
revenue, profit, or market share.
Good market intelligence can
therefore have a huge return on
investment; just $1 500 to $4 000
spent on market intelligence can
generate or save many times that
amount in extra customer revenue
or the avoidance of a bad invest-
ment decision.
For many companies, the first place
to look for more sales and therefore
growth is among existing customers.
Current customers have already
made the ultimate gesture of ap-
proval and paid money to buy your
products. A bit more persuasion
and they may buy more. Also, exist-
ing customers know and trust the
company sufficiently well to do
business. So much so, they may give
serious consideration to buying a
new product or service from the
company. However, every compa-
ny has a product that can travel.
New markets wherever they are –
new countries or new segments –
carry risk and the gathering of ac-
curate market intelligence is a must
in making all these decisions.
We provide practical and
actionable answers to the
most frequent questions
faced by businesses:
 What is the size of the
market and is it big
enough to interest my
business?
 What proportion of the
market is ever likely to be
interested in our offering?
 What are the precise re-
quirements in terms of the
whole customer value
proposition – core product,
service offering and intan-
gibles?
 What are the promotional
messages and channels
we should adopt?
 How can I price my prod-
ucts and services in the
new target market?
 What is the optimum chan-
nel strategy and which
specific intermediaries
Market Opportunity Research
The program has been designed so
it gives you the opportunity to inves-
tigate the market potential for your
product step by step – without
having to make a huge upfront
investment and taking a big risk. The
program consist of three phases
each with a defined timeline, spe-
cific procedures to be done, con-
crete data to be obtained and well
defined targets to be reached.
After each stage we will share our
findings and conclusions with you
and you can at any time decide if
you want to continue the program.
We have developed our Market
Entry program to help small and
midsize Companies with internation-
al growth potential to enter a new
market or increase share in a cur-
rent market, thus understanding the
scale of the opportunity is crucial.
Allocation of resources; targets for
sales staff; innovation: these activi-
ties and decisions must be under-
stood in context of the size and
nature of the opportunity. This, in
itself, is challenging.
The output of our market opportuni-
ty research is a comprehensive
market entry strategy, plus tactical
action plan. This output covers the
entire marketing mix of product,
price, place and promotion and
forms the basis of an implementa-
tion workshop in which a clear way
forward is established.
Magnify The Market delivers insights, information & market research reports
Going beyond knowledge
Looking for a reliable partner to enter a new market?
Desk
Research
approx.
$490—990
Field
Research
approx.
$1000—1400
Testing Go To
Market
approx.
$1500—1900
Market
Entry*
* our price is normally estimated based on the scope of services and the amount of time that we expect to be required to complete the proposed engagement.

2.  Based on demand from the
end customers;
 Based on demand from the
intermediaries;
 Based on proven products
sold by competitors.
We profiled all key competitors and
conducted a full needs assessment
of the target audience. This left our
client with a full understanding of
the size and nature of the oppor-
tunity, all within the competitive
context. Our client decided to
focus on one of the three countries,
installing a new sales force with
clear targets in that location.
Business challenge
A worldwide provider of two-factor
authentication was dissatisfied with
its market share in three key geog-
raphies. The company wanted to
know why its market share was so
small and what it could do to in-
crease it.
What we did
To ensure a full understanding of
the market, our team built a pro-
gram around interviews with com-
petitors, distributors, resellers and
end customers.
The total market size was calculat-
ed in three ways:
Case study: Market share analysis
www.magnifythemarket.com
E-mail:
hello@magnifythemarket.com
Skype: MagnifyTM
Phone: +38(093)469-90-34
We offer a unique and objective analysis from the local experts and bringing you the greatest profit
and minimizing your risk. Before making the final decision to enter a new market or increase share in
a current market, you might want to do some Market Intelligence. At MTM our Market Intelligence
team does regular Marketing Researches and will be able to provide you with deep information
about the markets.
The MTM is where people and ideas come together to help business meet the issues of today and
anticipate those of tomorrow. Ultimately it enables us to help you meet your goals and compete
more effectively.
Magnify The Market