Find out how to choose your right web analytics tools for your website

1. Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

2. “Identifying the Right Web
Analytics Tools to Your Business”
Dallas Digital Summit 2013
Hassan Bawab
Founder and CEO of Magic Logix
Integrated Marketing Agency
hbawab@magiclogix.com
www.magiclogix.com
Twitter: @HassanBawab
LinkedIn: @HassanBawab
Wikipedia: @Hassan_Bawab
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

3. Why Do We Need Web Analytics?
Web analytics is the measurement, collection, analysis and
reporting of internet data for purposes of understanding and
optimizing web usage to help achieve the intended objective
or the website! (who, where, what, when, why, how)
Standard terms within Web Analytics are:
•Hit
•Page view
•Event
•Visit / Session
•First visit / First Session
•Visitor / Unique Visitor / Unique User
•Repeat Visitor
•New Visitor
•Impression
•Single Page Visit
•Bounce Rate
•Exit Rate
•Page Time Viewed / Page Visibility Time
•Active Time / Engagement Time
•Click
•Click Path
•Site Overlay
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

4. What Makes a Good Analytics Tool?
• How do they charge?
• Can you reanalyze data if you decide to
change something?
• Can you reanalyze subsets of your logs for
more focused views?
• How many page views per month can the
solution track?
• Can you accomplish your goals with free web
analytics?
• What types of data collection options are
available?
• What is the total cost of ownership?
• Can you integrate with other sources of data?
• API available?
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

5. How We Can Categorize them? - 1
• Features
Each web analytics program offers a variety of features to
help you understand your website visitors better. This
section offers a top level view of several features that
will be useful in measuring your website traffic.
• Traffic
Web analytics keep track of a large variety of very
detailed information regarding who visits a website,
what each visitor does on the site (what they click on,
pages they view, etc.), and at what point they exit the
website.
• Referrals
According to the Web Analytics Association, a referrer is
“the page URL that originally generated the request for
the current page view or object.” Essentially, this is
where your guest came from immediately before
arriving on your website.
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

6. How We Can Categorize them? - 2
• Report Stat Intervals
Web traffic and other statistics are only useful if they are
measurable, and that implies setting applicable date
ranges. Whether you need yearly or monthly reports, or
details down to the day or hour; it's important that your
analytics provider is versatile with reporting dates and
the accompanying stats.
• Events
According to the Web Analytics Association, an event is
“any logged or recorded action that has a specific date
and time assigned to it by either the browser or server.”
• Visitor Details
Web analytic programs keep track of each visitor to your
site. This information can be used to identify target
audiences, develop campaigns, or learn what might
work better to increase conversions. Detailed
geographic information about where the visitor is
accessing the website from is also available in most
cases.
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

7. How We Can Categorize them? - 3
• File Exporting
After you compile stacks of data, what do you do with it?
Most web analytics programs offer a variety exporting
options to meet your specific needs.
• Tech Support/Help
Web analytics are very complex. Choosing which one to
use on your site is only the first of many steps, so look
for a solution that offers product support for a period of
time following the initial purchase.
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

8. Google Analytics
Key Features:
•Benchmark against all other analytics programs
•Content Experiments for A/B Testing
•Trace the customer path
•Site Search
•Integrate with Adsense, Adwords, Google+, Wildfire
Cost: Free for all users, enterprise solutions available
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

9. Adobe Site Catalyst
Key Features:
•Tag Management
•Drag-and-drop dashboard
•Embeddable reports
•Customization options
•Data connectors
•Video analytics
•Big Data analytics
Cost: $5,000+ per month
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

10. IBM Digital Analytics
Key Features:
•Comparative insights/benchmarks against industry
leaders
•Actionable data for automated digital marketing
•Embed analytics into your enterprise
•Tag management
•Customizable dashboard
Cost: Custom quote
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

11. IBM’s Unica NetInsight
Key Features:
•On-premise
•Customizable dashboards
•Drag-and-drop functionality
•Heat map overlays
•Visitor data stored in database
•RSS feeds
•Multiple data configuration options
Cost: Custom quote
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com

12. iPerceptions
Key Features:
•Captures Voice of Customer (VoC) data
•Live feedback
•Customer surveys
•KPI Dashboard & Reporting
•Comment Cards
•Real-time customer path analysis
•iPerceptions Satisfaction Index
•Advanced Survey Intelligence
•Add your own logo
•32 Languages
Cost: Custom quote
Magic Logix | 3234 Commander Drive Carrollton, TX 75006 |
Phone: 214.694.2162 |
Fax: 972.692.5737 | www.magiclogix.com