Principles and Elements of design. Brand Identity process. Top 10 qualities of great graphic designer.

1. DESIGN
Elements&Principles

2. OBJECTIVES
o Knowing what are the elements of
design
o Knowing what are principles of design.
o Knowing what are the qualities of great
designer.
o Knowing what is the process of design a
logo.

3. DESIGN
Realization of a concept or idea into a
configuration, drawing, model, mould, pattern,
plan or specification and which helps achieve the
item's designated objective(s).

4. DESIGN
"Simplicity is the ultimate
sophistication."

5. DESIGN
"Design is a funny word. Some people
think design means how it looks. But of
course, if you dig deeper, it's really how it
works.“
- STEVE JOBS

6. DESIGN
Elements:
Are the ingriedents
Principles:
Are how they are
mixed

7. Line:
The linear marks
made with a pen or
brush or the edge
created when two
shapes meet.
DESIGN ELEMENTS

8. Shape:
A shape is a self
contained defined
area of geometric or
organic form.
DESIGN ELEMENTS

9. Color:
The hue of the shapes,
line ,,etc.
Types:
1. Primary
2. Secondary
3. Tertiary
DESIGN ELEMENTS

10. DESIGN ELEMENTS

11. Space:
the area deep within the
moment of designated
design, the design will take
place on.
For a two-dimensional
design, space concerns
creating the illusion of a
third dimension on a flat
surface
DESIGN ELEMENTS

12. Texture:
the way a surface feels
or is perceived to feel.
DESIGN ELEMENTS

13. Form:
may be described as any
three-dimensional object.
Form can be measured,
from top to bottom
(height), side to side
(width), and from back to
front (depth).
DESIGN ELEMENTS

14. Unity/Harmony:
all elements are in
agreement, a design
is considered
unified.
DESIGN PRINCIPLES

15. Balance:
Making the two sides
of the canvas of your
design is balanced.
Types:
• Asymmetrical
• symmetrical
DESIGN PRINCIPLES

16. Emphasis:
Dominance is created by
contrasting size,
positioning, color, style,
or shape. The focal point
should dominate the
design with scale and
contrast without
sacrificing the unity of
the whole.
DESIGN PRINCIPLES

17. Contrast:
The important
elements should
standout from the
design thru contrast
between two objects
thru colors, tones and
values.
DESIGN PRINCIPLES

18. Rhythm:
Rhythm in design is also
called repetition.
Rhythm allows your designs
to develop an internal
consistency that makes it
easier for your customers
to understand.
Once the brain recognizes
the pattern in the rhythm it
can relax and understand
the whole design.
DESIGN PRINCIPLES

19. Pattern:
is a combination of
elements or shapes
repeated in a recurring and
regular arrangement.
DESIGN PRINCIPLES

20. Proportion:
Using the relative size of
elements against each
other can attract attention
to a focal point. When
elements are designed
larger than life, scale is
being used to show drama
DESIGN PRINCIPLES

21. COLOR
THEORY
How are the colors
affecting the emotions

24. BRNAD
IDENTITY
DESIGN
The definition and the
process

25. BRNAD
IDENTITY
DESIGN

26. WHAT MAKES A
GREAT LOGO

27. WHAT MAKES A
GREAT LOGO

28. WHAT MAKES A
GREAT LOGO

29. WHAT MAKES A
GREAT LOGO

30. WHAT MAKES A
GREAT LOGO

31. WHAT MAKES A
GREAT LOGO

32. WHAT MAKES A
GREAT LOGO

33. WHAT MAKES A
GREAT LOGO

34. WHAT MAKES A
GREAT LOGO

35. WHAT MAKES A
GREAT LOGO

36. THE PROCESS OF
BRAND IDENTITY
DESIGN
THE DESIGN
BRIEF
THE RESEARCH
AND BRAIN-
STORMING
SKETCHING
RENDERING
“DIGITAL
CONVERTED”
PRESENTING FINISHING
AND
DELIVERING

37. Top 10 Qualities of
great graphic
designer.
• ARTISTIC ABILITY
• CLIENT ORIENTED
• COMMUNICATION
• CREATIVITY
• MANAGES PRIORITIES
• KNOWS AUDIENCE
• OPEN TO CHANGE
• STRATEGY
• TEAMWORK
• TECHNOLOGY

38. THANKS