2. I have had the dream to be a WWE
superstar since I was 11 years old. I decided
when I was 15 years old, I was going to
move to Florida from Ohio to train to be a
wrestler. In high school, I decided I also
wanted to go to college. I wanted to have a
backup plan if wrestling fell through. I
researched schools here in Florida and
decided I was going to attend Full Sail
University. If I couldn’t be the one on TV, I
still wanted to be behind the scenes
to produce the thing I love so much.
H
H
H
Identity
3. PROFESSION
PotentialJobTitles:
• Talent Relations Coordinator
• Production Manager
• Director/Marketing
BRANDARCHETYPE- When it
comes to my brand archetype, I
am able to overcome any
challenge that gets in the way,
always taken action in many
situations and to be a leader. I
am also very courageous when it
comes to work.
LeaderOccupationfortheWWE
H
H
H
H
4. Leads at WWE
TARGET AUDIENCE
MichaelSeitz
OutreachPlan:
• I will need to structure the call when contacting
Michael Seitz.
• Since Michael Seitz works for WWE Headquarters,
I will need to contact him through their phone
number.
• WWE Headquarters is open 9 AM to 5 PM Monday
to Friday. That is when I will initially try and get in
contact with Michale Seitz.
Writing and Booking
Producer at WWE
ChristineLubrano
Creative Writing Operations
at WWE
HunterLawson
OutreachPlan:
• I will have a list of questions that I would like
answered to make sure I am getting the information
needed and won’t forget any important detail.
• Hunter Lawson has a business inquiry email address
that I will use to get into contact with him. He also
has a phone number I could use as well.
• Since it is an email, I will draft up the email and get
it sent to him ASAP.
Lead Marketing Manager at
WWE
OutreachPlan:
• For Christine Lubrano speci
fi
cally, I will initially
de
fi
ne my goals in this speci
fi
c job title.
• To get into contact with Christine Lubrano, I will go
through her Linked-In account. This is the form of
communication and business inquiries she uses.
• Since Christine Lubrano only has one form of
contact, I will contact her ASAP to make sure I can
get through to her.
H
H
H
H
5. GOALS
ShortTerm: 2023
Find an internship through the WWE.
-Once graduated, I will apply for an internship through the WWE. I will do this
in January 2024, since I graduate in December of 2023.
MidTerm: 2026
• Landing a job at WWE as a Production, Director/Marketing or Talent Relations
Coordinator.
-Already given that insight through the WWE internship, I want to get a job
within the WWE. The internship is about a year, so I want to land this job in
January of 2026.
LongTerm:2030
• Becoming a manager of either the Director/Marketing, Production, or Talent
Relations Coordinator.
-My long term goal is to be the manager of the speci
fi
c
fi
eld of work I am
in. This will take many years considering I will need to work my way up. I
plan to be a manager in January 2030.
H
H
7. I help the audience feel important by utilizing
their ideas and knowledge with the content put
forth.
PROMISE
H
H
8. CREDENTIALS
WorkExperience:
• Managed an entire group at job
• Creating life goals project
• Creating advertisements for job
Education:
• Bachelor’s Degree
• Entertainment Business, Full Sail University (2023)
VolunteerWork:
• Provide pizza kits for the elderly
• Kits
fi
lled with food, water, and
clothes given to the homeless
CREDENTIALS
CREDENTIALS
C
R
E
D
E
N
T
I
A
L
S
C
R
E
D
E
N
T
I
A
L
S
9. COMPE
TITION
COMPE
TITIONCOMPE
TITION
COMPE
TITION
COMPETITION
MaudeGarrett
IndustryExperience:
• VIP Host at House of Blues Entertainment
• WWE Marketing Coordinator, NXT
•
Education:
• Entertainment Business Master’s Program
LeadershipExperience:
• Event Assistant for TED Conferences
• Supply Organizer, Hope Now Foundation
SkillsandPro
fi
ciencies:
• Social Media Marketing - 11 endorsements
• Social Media - 12 endorsements
• Entertainment - 9 endorsements
MadisonJones
OverallOnlinePresence:
• Mande Garrett has 500+ connections, a
customized image banner, no professional
headshot, pro
fi
le is very detailed, she has her
own website, and yes their Linkedin URL is
customized.
• Grade: Superior, 4.0 GPA at Full Sail University
IndustryExperience:
• Creating presentations and
advertisements for my job.
Education:
• Entertainment Business Bachelor Program
LeadershipExperience:
• Leading projects in school
• Volunteer/Non-Pro
fi
t Leadership
SkillsandPro
fi
ciencies:
• Leadership - 0 endorsements
• Research - 0 endorsements
• Presentations - 0 endorsements
OverallOnlinePresence:
• 1 connection ,a customized image banner,
professional headshot, a little detailed, no
published articles, and yes URL is customized.
• Grade: Superior, I have 8 A’s and I B out of 9
classes so far.
10. HEADSHOT
COMPE
TITION
COMPE
TITION
IndustryExperience:
• Creating presentations and
advertisements for my job.
MadisonJones
COMPETITION
Education:
• Entertainment Business Bachelor Program
LeadershipExperience:
• Leading projects in school
• Volunteer/Non-Pro
fi
t Leadership
SkillsandPro
fi
ciencies:
• Leadership - 0 endorsements
• Research - 0 endorsements
• Presentations - 0 endorsements
OverallOnlinePresence:
• 1 connection ,a customized image banner,
professional headshot, a little detailed, no
published articles, and yes URL is customized.
• Grade: Superior, I have 8 A’s and I B out of 9
classes so far.
COMPE
TITION
COMPE
TITION
RobPerkins
IndustryExperience:
• Producer for NYPS and Red Creek
Productions
Education:
• Film Production and Audio Recording
NoteworthyExperience:
• Producer, Various International and Domestic
ProdCos.
• FreeLance Promo Producer, WWE
SkillsandPro
fi
ciencies:
• Commercials - 86 endorsements
• Film Production - 61 endorsements
• Television - 55 endorsements
OverallOnlinePresence:
• 500+ connections, a non customized banner,
professional headshot, very detailed pro
fi
le, also
active on Twitter, Facebook and Youtube, and yes
their URL is customized.
• Grade: Superior
11. BRANDPOSITION
For leads who work at WWE, I provide
incredible knowledge regarding the
information needed to work because I have
graduated from Full Sail University and will
be attending the WWE Internship o
ff
ered.
“INTERNSHIPKNOWLEDGE”
For leads who work at WWE, I provide incredible knowledge regarding the information
needed to work because I have graduated from Full Sail University and will be attending
the WWE Internship o
ff
ered.
For leads who work at WWE, I provide incredible knowledge regarding the information
needed to work because I have graduated from Full Sail University and will be attending
the WWE Internship o
ff
ered.
For leads
who work at
WWE, I
provide
incredible
knowledge
regarding
the
nformation
needed to
work
because I
have
graduated
from Full
Sail
University
and will be
attending
the WWE
Internship
o
ff
ered.
For leads
who work at
WWE, I
provide
incredible
knowledge
regarding
the
information
needed to
work
because I
have
graduated
from Full
Sail
University
and will be
attending
the WWE
Internship
o
ff
ered.
12. NETWORKING&MARKETING
IndustryEvents&Organizations
• WWE Internship
‣ January of 2024 | Stamford, CT
• MHEDA Convention
‣ April 29, 2023 |Nashville,TN
• NALHFAs Conference
‣ May 3, 2023 | Tampa, FL
DigitalMarketing
• Primary Content: The content that I would post would be
related to the marketing and production aspect of
business. As well as blog posts on the portfolios behalf.
• Primary Tools: I will mainly use Instagram, Twitter, and
Facebook to post content. I would like to post at least
once a week on each platform, having a professional,
but fun format.
• Website: With my digital portfolio, I want to increase it’s
visibility as much as possible. As well as making posts, I
will promote my portfolio along with each.
NETWORKING&MARKETING
NETWORKING&MARKETING
NETWO
RKING
&
MARKE
TING
NETWO
RKING
&
MARKE
TING
13. PROFESSIONALDEVELOPMENT
FormalEducation
• Complete Entertainment Business Bachelors Degree in
December of 2023.
TechnicalSkills
• Starting with Excel and Microsoft Word, getting a better
understanding of the two, Jan 2026
• OTT Networks is something I need to learn as a whole,
start ASAP, June of 2022
• 360 Marketing needs a little overview, Jan 2026
So
f
tSkills
• Time Management is a big thing I need to work on.
Taking small tasks and getting them done in a timely
manner will help improve this skill. This is another task
that needs done ASAP, June 2022
• Another soft skill that needs worked on is
communication skills. I have little experience with this,
so it is de
fi
nitely something that needs brushed up on.
June 2022
•
Mentor
• I want to seek someone who works well within
technology programs. Since many of the skills I need
to work on regards technology, I will need a mentor
who is an expert of the matter. I will also need
someone who has great time management skills and
great communication as well. June 0f 2022 for soft
skills and Jan of 2026 for technical skills.
14. Madison Jones
You know how most people are inexperienced
when working behind the scenes? Well, what I do is o
ff
er
peace of mind regarding the information needed to learn. In fact, I
have utilized this knowledge just like week to help another better
understand the content.
“
15. REFERENCES
WWE. (2022). 28 jobs in worldwide - linkedin.com.
Retrieved June 4, 2022, from https://
www.linkedin.com/jobs/search/?
f_C=165996&geoId=92000000
(10th), N. V.-V. (2019). Being a leader. The Roaring Times.
Retrieved June 4, 2022, from https://
www.pitmanroaringtimes.com/2019/12/being-a-
leader/
Careers overview. – World Wrestling Entertainment Inc.
(2022). Retrieved June 4, 2022, from https://
corporate.wwe.com/careers/careers-overview
Madison Jones - Full sail university - linkedin.com. (2022).
Retrieved June 4, 2022, from https://
www.linkedin.com/in/madison-jones2021
Then there's Maude. Then There's Maude. (2021).
Retrieved June 4, 2022, from https://
www.thentheresmaude.com/
Rob Perkins - producer - various international and
domestic ProdCos ... (2022). Retrieved June 4, 2022,
from https://www.linkedin.com/in/robperkins-
producer
Entertainment & Media Conferences in United States:
10times. Entertainment conferences in United
States, Entertainment Seminars, Summits, Forums
& Business Meets in United States. (2022).
Retrieved June 4, 2022, from https://10times.com/
usa/entertainment/conferences
F., –S., G., –G., B., E., G., –A., W., S., S., L., G., L., M., A., E.,
–F., G., –R., M., –M., P., –V., O., B., W., A., & P., A.
(2022). Job search - millions of jobs hiring near you.
ZipRecruiter. Retrieved June 5, 2022, from https://
www.ziprecruiter.com/
Company salaries | glassdoor. (2022). Retrieved June 5,
2022, from https://www.glassdoor.com/Salaries/
REFERENCES
REFERENCES
REFE
REN
CES
REFE
REN
CES
