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Madison Communications Agency (en)

We brand emotions, while others brand messages.
http://madisonagency.com.ua/

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Madison Communications Agency (en)

  1. 1. communications agency
  2. 2. Welcome to Ukraine
  3. 3. Who’s there? 100 96% 75 59% 50 42% 43% 41% 25 0 TV INTERNET RADIO NEWSPAPERS MAGAZINES “Every day media in our lives broadens and deepens”. Captain ObviousSource: InMind, 2012, 3 quarter (internet users 15+)
  4. 4. Where does the time go? 21,7 h. 20 h. 16,8 h. 5 h. 4,3 h. TV INTERNET RADIO NEWSPAPERS MAGAZINES On average, one person spends from 5 to 10 hours a day using his favorite media source.Source: InMind, 2012, 3 quarter (internet users 15+)
  5. 5. TODAY
  6. 6. TODAYWhen having his breakfast, on his way to work,when shopping or brushing his teeth, a person is exposed to as many as 5000 advertising messages. Every day.
  7. 7. TODAYThose he might use and the totally uselessones, personalized and random, funny and boring. Mostly – boring.
  8. 8. TODAY People look away from theannoying ones; they don’t trustthe showy ones and ignore the dull ones.
  9. 9. This is why it is absolutely crucial who you choose to trust with announcing your product.
  10. 10. For most people “brand” means – a logo and a product’s name. For us it is a person’s experience, the feeling he gains looking at the shelf, the chemical reaction in his head. Branding emotion.
  11. 11. communications agencyWe brand emotionswhile others brand messages
  12. 12. What we do communications agency
  13. 13. What we do StrategyPlans canchange, but theplanning processis vital. communications agency
  14. 14. What we do Strategy InnovationsPlans can If somethingchange, but the new appearsplanning process today –is vital. tomorrow people can’t live without it. communications agency
  15. 15. What we do Strategy Innovations CreativePlans can If something Wow!change, but the new appearsplanning process today –is vital. tomorrow people can’t live without it. communications agency
  16. 16. What we do Branded Strategy Innovations Creative contentPlans can If something Wow! What was thatchange, but the new appears you said? Speakplanning process today – interestingly,is vital. tomorrow otherwise you people can’t live won’t be heard. without it. communications agency
  17. 17. What we do Branded Social Strategy Innovations Creative content mediaPlans can If something Wow! What was that Even kittens andchange, but the new appears you said? Speak puppies haveplanning process today – interestingly, their profiles onis vital. tomorrow otherwise you social networks. people can’t live won’t be heard. without it. communications agency
  18. 18. What we do Branded Social Strategy Innovations Creative content mediaPlans can If something Wow! What was that Even kittens andchange, but the new appears you said? Speak puppies haveplanning process today – interestingly, their profiles onis vital. tomorrow otherwise you social networks. people can’t live won’t be heard. without it. Production Promotion Project’s muscles. Rational and reasonable promotion. communications agency
  19. 19. For example communications agency
  20. 20. Insight:The 90s’ Golden Age of advertisement is over. There are no morebold agencies.Bates, Darcy and Sahar had their blaze of glory… and then frombeing creative agencies turned into agencies of gratifying clientswhims. communications agency
  21. 21. Idea:The world’s first client-service agency: «Whatever» communications agency www.whatever.com.ua
  22. 22. Whatever AgencyIn 2010 we created avirtual FacebookagencyWhatever Agency.Just for fun.But the truth is... communications agency
  23. 23. The truth about the market : communications agency
  24. 24. The joke went right>9 000 55 000 fans unique visitors of of the the web-site community communications agency
  25. 25. The joke went right #1 $10 %30in fans number a project’s annual return to the web-among the budget. It’s site even if it hasadvertising enough to pay for had no updates a domain. And for 3 years. Justagencies’ to get an eyeful.Facebook- you don’t needcommunities. more than that. communications agency
  26. 26. Seriously! #1among the agencies thatclients want to work with.according to the poll ofADME.UA communications agency
  27. 27. In other words WhateverAgency – is an ironic reflection of a modern market of both agencies and clients, built on the market- players’ insights. The participation level and the number of responses prove that insights – is something that really hits a nerve. Many a true word is spoken in jest.. We will change what we can – the agencies’ part. communications agency
  28. 28. One more example communications agency
  29. 29. Task:To attract public attention to the discussion about the Ukrainian draft law#8711 that limits and violates the freedoms of homosexuals and to collectelectronic votes against its approval. communications agency
  30. 30. Social advertisingWhat it was before?Was only connected to the problemsof homosexuals communications agency
  31. 31. Social advertisingWhat it was before? Solution:Was only connected to the problems Concerns everyoneof homosexuals communications agency
  32. 32. Campaign IdeaIn order to gain the broadest audience coverage the agency developed an idea todemonstrate the potential risks the draft law carries for every citizen of Ukraine: introduction of the censorship in music, literature, and television. communications agency
  33. 33. What it turned intoThe client expected1000 votesfor 1-month campaign communications agency
  34. 34. What it turned intoThe client expected Client collected1000 votes 500 votesfor 1-month campaign т communications agency
  35. 35. What it turned intoThe client expected Client collected1000 votes 500 votesfor 1-month campaign for 2 days communications agency
  36. 36. And more...The posters were placed at3 stations only communications agency
  37. 37. And more... Earne d med iaThe posters were placed at > 100 placements3 stations only in the most respectable ukrainian online media and blogs communications agency
  38. 38. communications agency Our team There’s no secret at all that an agency is not just a roof over four walls and a sign at the entrance, but people working within these walls: discussing, planning, creating, talking, eating and even sleeping sometimes. communications agency
  39. 39. Kateryna MagonBusiness Development DirectorWhere could we have met?Kyiv Post, “1+1”, NashKiev.ua,ADME.ua, Studio7,Peppermint interactiveClients:M1, Farmak, Snow Panda, New Products(REVO), Molfix, TV channel“Inter” (Maydan’s, Red or Black), PernodRicard (Havana Club, Martell), PepsiCo(Sadochok), L’Oreal Ukraine (Kerastase),Cointreaucommunications agency
  40. 40. Den КeleberdenkoCreative DirectorWhere could we have met?Redworks, Ogilvy, OgilvyOne,McCann Worldgroup, Sahar,Peppermint interactiveClients:OTPbank, BAT (Vogue, Pall Mall), Life:),PEOPLEnet, PepsiCO, Снежная Панда,L’Oreal, MasterCard, Nestle (Nescafe),SABMiller (Miller, Amsterdam), PernodRicard, SUN InBev Ukraine (Chernigivske,Bacardi-Martini, New Products (REVO),Platinum Bank (Platinum Click)communications agency
  41. 41. Kseniya ZagrayClient Service DirectorWhere could we have met?FCB Media Arts, Ogilvy,OgilvyOne, L’Oreal,Peppermint interactiveClients:SUN InBev Ukraine (Chernigivske), SUBMiller (Miller,Amsterdam), Bacardi-Martini, Pernod-Ricard (Havana,Martell, Ballantine’s), New Products (REVO), PepsiCo(Sadochok), L’Oreal (L’Oreal Paris, Maybelline NY, Vichy,L’Oreal Professionnel), Unilever (Axe, Rexona),Procter&Gamble, GlaxoSmithKleine, Snow panda, PlacenFormula, Platinum Bank (Platinum Click);“Inter” (Maydans), VEGA Telecom, PEOPLEnet, Tiger AssetManagement, Concorde Capital, British American Tobacco(Pall Mall), Online.ua and others...communications agency
  42. 42. StructureKateryna Magon Den Keleberdenko Kseniya ZagrayBusiness Development Creative Director Client Service DirectorDirectorBusiness Client Servicedevelopment/ Creative TeamStrategy Team Production Team SMM Team communications agency
  43. 43. We’ll be happy to meet with you! communications agency 2013, Kiev, Ukraine +380 (44) 209 53 93 hello@madisonagency.com.ua www.madisonagency.com.ua

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