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1. Evaluation
Madeleine Ross

2. Research
I enjoyed doing the research, as the project as a whole has been a very visual
projects, so as I was collecting images and looking at different magazines and
the articles in them, I was also observing images for my own work. I think a
strength I had was collecting lots of images from different types of magazines.
For example NME focuses on music, Aesthetica focuses on the arts and
photography and Vouge focuses mostly on fashion. By doing this, it allowed
me to see what I thought was possible for me to create according to my
interests and my skill levels.
I think where I had less strength, was in the annotation and analysis of the
images as I didn’t include any in depth detail. I think I could have looked at
more images from the same magazine, and compare them on the different
subjects they convey and the images they present. I could have analysed
more on things such a the fonts and the sizes of text and how it has effected
the image and how that presents the magazine and the topic. Overall I could
go a lot more in depth with my evaluations of the magazines.

3. Planning
As my concept for the front cover was quite simple, I didn’t need to plan as
extensively as for some of my other pages, however this left me feeling a little bit
confused when I came to creating it. I knew roughly what I was doing, however I
only really had my experiments to look back at. I don’t think this effected the end
product and the production too much however, as I still manged to create what I
wanted to and I was glad how it came out. To begin planning for the whole
concept, I used a mind map, which I found to be really helpful, as it meant I could
get all my ideas down as soon as I had them in my head. My mind map had quite
a lot of content, from ideas for names, to possible colour schemes and article
ideas, and having it on a page visually helped me to eliminate the ones that
wouldn’t work as well. With the planning for the article itself, I worked hard on
making sure my facts were correct, so that it was authentic as a magazine could
be, and I wrote a draft and edited the final piece. In my pre-production work, I
looked more in depth at possible colour schemes, which was quite helpful for me
to get a solid idea in my head of what I was creating, however when in production
I was adding my colours, I found I stepped away from my colour schemes, so in
the future I will create more cohesive schemes.

4. Time Management
• As I used a lot of my own photographs for the front cover and the article, I
had to organise and schedule my shoot before I started production of my
product. This worked well, however I didn’t know the area we were taking
photos in very well, so on the shoot day I had to improvise on the poses
and the settings I was going to use, which took a bit longer than
anticipated. However, when I came to the production of my magazine
cover, I created all my pages, and one extra, within the time limit given. In
the future however, I shall plan more extensively for what I will do if I
finish early, as I had to improvise and think creatively about what extra
pages to add. Overall production went smoothly and quickly.

5. Technical Qualities
A difference between my piece and any of
Aestheticas pieces, is that I have included text
over the page, instead of in the banner at the top.
I decided to do this I thought the cover wouldn’t
be as enticing and interesting if the text was
pushed all into one place, and it gave me a
chance to include highlights and heading about
what was inside the issue.

6. Technical Qualities
Unlike the vogue magazine, I
have included more images
such as logos, and placed
them in relation they are
discussed in the article.
Something different about mine, is
that I have used multiple photos of
my model on one page, and most of
the images used have been taken
outside, however, I imagine that the
images from Vogue were taken in a
studio.

7. Aesthetic Qualities
I like how I have used
the shapes, having
them transparent
enough for the text to
come through, and I
think it corresponds
with my target
audience.
I think my use of the text layout in columns makes
it look quite professional, and breaks up the text
to make it seem like less, so that its easier for
readers.
I did however put text in the centre of the page,
so if it was in a real magazine it would probably be
distorted or unreadable.
Here I used a lot of photos of my model, in the
part of the article her interview takes place, I think
it was a good idea as it highlights her and what
she saying, however I think I could have maybe
mixed up the images a bit more and given more
variation as I have used two of the same photo
edited in different ways, so to improve it I could
have used some of my other images.
I like the image I used here and the shapes
I placed over to fit with the theme seen
throughout the magazine, however I think
I could have edited the image in a different
way, as the hue of purple I have used
doesn’t fit well with the colour scheme
and I think it looks quite out of place.

8. Audience
Appeal
Although I didn’t originally plan
to do an advert, when I had extra
time at the end, I decided to go
with a perfume advert. I think
this is of a high appeal to the
audience as they are young
women who are interested in
new fashions, so a perfume ad
will definitely appeal to them and
also fit into this type of magazine.
On my front cover, I have
used subdued colours and
blue, which looks quite
professional and fits with
the image in the centre.
This will appeal to my
audience as this tone of
blue gives of an executive
feel, however the image in
the middle consolidates to
the reader that although
it looks professional the
content it more focused
on the arts.
I think the layout of this is quite neat and professional making it easy and
clear for the reader, appealing to my audience, however I think, although
the colour schemes work, it does look a bit premature, and for a younger
audience. I think the shapes in the background can do this too, so to
improve it for an older audience, I could maybe change some of the lighter
colours such as the background, to slightly darker and more subdued tones
like my front cover has.