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Reddit & Take in tumblr

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Social media 101
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Reddit & Take in tumblr

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Learn how microblogging has changed the news and media landscape. Understand the social influence of new media and the power of user generated content. Discover how social media influencers have forever changed media and news reporting and whether or not there is a place for microblogging in your strategy.

Learn how microblogging has changed the news and media landscape. Understand the social influence of new media and the power of user generated content. Discover how social media influencers have forever changed media and news reporting and whether or not there is a place for microblogging in your strategy.

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Reddit & Take in tumblr

  1. 1. Read it on Reddit
  2. 2. What is Reddit and How Should I Use it?
  3. 3. What is Reddit and How Should I Use it? Reddit is a diverse community consisting of content complied to spread knowledge and gain awareness
  4. 4. Fast Facts • 36 million accounts • 231 million monthly visitors • over 850 thousand sub-reddits • 217 countries • 21 million votes a day • over 70 million submissions 2015
  5. 5. Fast Facts
  6. 6. Terms • Karma • Up-voted • Down-voted • Sub-Reddit • Community • Reddit gold • AMA/IAmA
  7. 7. How to Build a Community • Encourage submissions • Engage • Sub-reddit • Naming convention • Quality content
  8. 8. Advertising
  9. 9. What is Reddit and How Should I Use it?
  10. 10. Advertising
  11. 11. Advertising
  12. 12. Advertising
  13. 13. Mad Tips • Register account • Remember karma • Interact • Ranking • News & Calendar • Shortened links
  14. 14. Case Studies
  15. 15. Mad Takeaways • Filter noise • 24/7 information buffet • Shortened Links
  16. 16. Do Do Not • Be considerate • Read to take in • Use proper spelling and grammar • Moderate based on quality • Combo content • Post people’s personal information • Re-post removed information • Ask for votes • Empty comments • Mass down-vote
  17. 17. Take in Tumblr
  18. 18. What is Tumblr and How Should I Use it? Tumblr is a social photo collection where users blog and reblog though images to share and seek information.
  19. 19. Fast Facts • launched 2007 • 50 million+ users • 280+ million blogs • 129 billion+ posts • just under 200 million visitors a month
  20. 20. Terms • :nrf!>fh • GPOY • NSFW • SMH • Tags • GIF
  21. 21. • Know your audience • Try using sponsored ads • Have a strategic plan • Know the culture and language • Follow fans and engage • View Tumblr business page Creating a Tumblr
  22. 22. Tumblr Business Page
  23. 23. Advertising
  24. 24. Advertising
  25. 25. Advertising
  26. 26. Advertising
  27. 27. Advertising
  28. 28. Mad Tips • Potential to reach 300 million+ • Post 1-3 times a day • Two for 1 • spread brand awareness • Teens and millennials major users • Focus on the right content
  29. 29. Case Studies
  30. 30. Mad Takeaways •Social users stay on this site longer than others •Majority of audience is creative youth •Consumers want images and now •Emotionally move, or resonate
  31. 31. Do Do Not • Re-post • Alter posts • Delete comments • Demand follows • Re-blog • Tag content • Use user friendly themes • Respect others opinions

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