Managing the Madness
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Learn all the tricks and tips to managing your social media madness. Discover industry software platforms and technology tools to make the management of your social media easier.
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Managing the Madness
- 2. • Learn all the tricks and tips to managing your social media madness. • Discover industry software platforms and technology tools to make the management of your social media easier.
- 5. What is a Social Media Scheduling App • Organizational tool to execute campaigns • Manage accounts across a variety of social media networks • Dashboards to manage, track, monitor and measure metrics
- 7. How Should I Use A Social Media Scheduling App? • In conjunction with your content strategy to save time and resources • To allocate content to the right audience • Add structure across social media platforms • Leverage the insights and real-time data
- 10. What is Hootsuite and How Should I Use it? https://youtu.be/gHHQoNCFWuw
- 11. Case Study: Social Media is Sweet
- 12. What is Hootlet and How Should I Use it? https://www.youtube.com/watch?v=NNpwbO8vvuU
- 13. Case Study: Herschel Supply Co. https://www.youtube.com/watch?v=f7iFMdH_0ck&list=PLF80F1644A6A1FE7B&index=5
- 17. Buffer
- 18. https://www.youtube.com/watch?v=Us9rDdXo_Ec What is buffer and How Should I Use it?
- 20. What is SproutSocial and How Should I Use it? https://www.youtube.com/watch?v=f2TzodfdTj8
- 24. What is TweetDeck and How Should I Use it? https://www.youtube.com/watch?v=zkOarAeOf5M
- 25. Do Do Not • Compare available tools • Choose the best tool for your team, budget and business needs • Divide and conquer • Schedule your content in advance • Include images with your content to increase engagement • Share useful content more than once • Keep up the quality of posts • Monitor your accounts • Use tools to find optimal times to post • Set it and forget it • Lose sight of your social media strategy • Post the same message across all your channels • Have too many cooks in the kitchen • Make auto DMs part of your strategy • Share articles that you have not read • Focus on just one social channel • Be a spammer • Forget about the personal touch
- 28. What is a Social Media Monitoring? • Analyzing, understanding, reacting in real- time and responding to conversations about brands, products, campaigns, and consumer insight
- 30. Tips on Social Media Monitoring • Identify influencers and brand ambassadors • Analyze trends • Evaluate social campaigns in real-time • Discover brand sentiment
- 32. Technology Tools
- 33. What is a Google Alert and How Should I Use it? https://www.youtube.com/watch?v=p6nvyyJ_pF4
- 34. What is Google Analytics and How Should I Use it? https://www.youtube.com/watch?v=CIqerCAgSto
- 35. What is Bit.ly and How Should I Use it? • Create customized shortened links • Save and share links • Add notes to links • Track links
- 36. What is Pocket and How Should I Use it?
- 37. What is Trello and How Should I Use it? https://www.youtube.com/watch?v=QXEr1N779Ms
- 38. What is PostBeyond and How Should I Use it? • Employee advocacy and engagement • Empowering and enabling sales • Internal communications • Corporate branding
- 39. What is Slack and How Should I Use it? https://www.youtube.com/watch?v=9RJZMSsH7-g
- 40. Mad Tips • Technology can help you scale your business • Get organized, plan and schedule • Pick social sites where your customers/clients are • Content is King & Queen, manage it with useful tools that are available across many devices • Engage your team • Dedicate time and resources to social media • Use tools to be able to pick up on trends early
- 41. • Social Media Scheduling Apps are useful tools for managing content on social media accounts • Social Media Scheduling Apps save time and resources • Be sure to maintain a consistent brand voice across all social media channels • Use tools to increase your organic reach • Leverage social media monitoring and listening tools to better service your customers and clients and improve customer service • Find creative ways to engage with your audience Mad Takeaways