This document provides guidance on social media marketing strategies. It discusses setting up profiles and regular posting on various social media platforms like blogs, Facebook, LinkedIn, Twitter, video sites, photo sites, and forums. It also recommends creating RSS feeds, podcasts, and using tools to manage multiple accounts. The key actions listed include posting content regularly while monitoring metrics like views, comments, and referrals from each channel. The goal is to maximize online presence and reach across different social media networks.

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2. With all the social sites
available, it can be confusing
deciding which one to use!
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3. This social marketing plan will help you:
1. Understand how Social Marketing works
2. Figure out what you need to do with social
media marketing
3. Get started with Social Media Marketing
Step-By-Step
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5. Actions
 Regular blogging (at least weekly)
 Create RSS feed
 Encourage comments i.e. ask for
feedback or thoughts on your article
Monitor
 Traffic to your blog (Google Analytics)
 Subscribers
 Comments
 Inbound links
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6. The more blogs you are on the more people
you reach!
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8. Actions
 Create Fan page, customize welcome
page
 Regular status updates
 Create and participate in groups,
questions
 Create competitions
Monitor
 Referrals from other social networks
 Likes/comments
 EdgeRank score
 Mentions
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9. Actions
 Create detailed profile with
credentials
 Create a group and encourage
interaction
 Answer questions and post
questions
Monitor
 Referrals from other social networks
 # of people in your network
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10. Actions
 Promote blog posts and articles
 Create corporate account
 Encourage employee account creation
 Respond to support issues & follow up
 Tweet tips, industry news & company updates
Monitor
 Following/Follower ratio
 Mentions
 Retweets
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11. Widgets
Social widgets are placed on a website to enable visitors to share
information about the website on a social site
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12. Actions
 Create widgets
 Distribute widgets
 Facebook Widget on website
Monitor
 Widget count
 Mentions of widgets
 Referrals from widgets
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15. Actions
 Write good, quality original articles
 Include important keywords 1-3 times
 Think of what your audience would search
for
 Spin article
 Include website URL for backlinks
Monitor
 View count
 Ranking for important keywords
 Comments/Likes
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16. The more article sites you post on, the
better!
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18. Actions
 Bookmark your blog posts and articles
that may interest others
Monitor
 Referrals from bookmarking sites
 Ranking on bookmarking sites
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21. Actions
 Find and blog on industry related forums that
have high traffic
 Always include your website URL in your
signature
 Create profile with relevant information so
users can find and identify you
 Engage in popular Marketing wikis such as
Wikidot, Wikispaces
Monitor
 Referrals from forums/wikis
 Pages ranking for important keywords
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22. The more forums & wikis you are
on, the better!
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23. For Your Company
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24. Actions
 Regularly update videos
 Always include a link to your website in the
description and if possible the video itself
 Create a video series i.e. 10 Step Marketing
Plan, with a video for each step
Monitor
 Views of your video and channel views
 Referrals from other video sites
 Individual video rank for keyword searches
 Number of subscribers
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27. Actions
 Upload photos from company/marketing
events
 Daily company life
 Always include links back to website/blog
Monitor
 View count
 Referrals
 Ranking for important keywords on these
sites
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29. “Feeds are a way for websites to distribute their content
well beyond just visitors using browsers. Feeds
permit subscription to regular updates”.
- Google
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30. Actions
 Create an RSS feed of your various blogs
and accounts on article sites
 Submit the above to feed directories
Monitor
 Subscribers – new and existing
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33. Actions
 Find podcast directory
 Create podcasts using existing material
i.e. webinars, videos, phone conferences,
article content
Monitor
 View count
 Referrals
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36. • Manage ALL social media sites from one
platform
• Create social accounts automatically
• Submit your articles and press releases to ALL
major Blogs, Wikis, Article Directories, Hubs,
Profiles, Micro Blogging, Social Networking, RSS
and Ping sites.
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SEO
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38. E-Marketing Solution
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Know Yourself
http://www.E-Marketing/solution.com
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