SlideShare ist ein Scribd-Unternehmen logo
1 von 83
Downloaden Sie, um offline zu lesen
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
Our future matters
The quality of that future depends on
innovation
Innovation ______
matters
Entrepreneurship ___________
matters
Talent __
matters
You _
matter
The quality of our future depends on you
Tonight’s Agenda
I.  Why entrepreneurship matters
II.  About MaRS
III.  What is entrepreneurship?
IV.  Do you have what it takes?
V.  Can entrepreneurship be taught?
VI.  Course overview
VII.  Up-Start! Competition
VIII.  Other resources
IX.  Finding and validating your idea
X.  Stamp cards
I. Why entrepreneurship matters
Dennis Whittle on Why Entrepreneurship Matters
Why entrepreneurship matters
-  Innovation and entrepreneurship drive productivity and global
competitiveness"

-  The majority of new jobs in modern economies are created "
by firms that are less than 5 years old "

-  4-10% of startups become high growth firms – they create "
most new jobs, and they create them faster
Young high growth firms create
the majority of new jobs in
modern economies.
II. About MaRS
-  MaRS is focused on building the next generation of Canadian companies.
We help entrepreneurs start and grow successful new companies, creating
the jobs of tomorrow.


-  We connect science, business and capital to improve "
the efficiency and output of the commercialization process.


-  MaRS is connected to 16 regional innovation centres that are "
part of the Ontario Network of Entrepreneurs (ONE).
TITLE [Helvetica-neue / Bold – 36pt.
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18pt.!
Text [Helvetica-neue / Light] – 18pt.
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
TITLE [Helvetica-neue / Bold – 36pt.
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18pt.!
Text [Helvetica-neue / Light] – 18pt.
Gardiner Museum of Ceramic Art
Royal Ontario Museum
Women’s College 
The MaRS Centre
UHN Toronto General"
Hospital for Sick children
Entertainment District
Four Seasons Centre
University of Toronto
UHN Princess Margaret
Mount Sinai
Art Gallery of Ontario
Royal Conservatory of Music
TIFF & OCAD
Financial District
Toronto Rehab
Ryerson University
MaRS: Urban innovation hub
Linking Toronto’s creative and business assets!
The MaRS Centre
University	
  of	
  Toronto	
  Asset	
  Management	
  
PRIVATE! PUBLIC!
How do we help entrepreneurs?
Acceleration programs for high growth firms !
Business 

Advice & Mentorship
Market 

Research
High Growth Firms
Networks | Talent | Customers | Partners
Networks | Talent | Customers | Partners
Access to Capital
Business Advice &
Mentorship
Market "
Research
Entrepreneurship"
Education
MaRS Entrepreneurship Programs
Events!
Online !
Resources!
Workshops!
Comprehensive suite of "
integrated, high quality
educational programs to support
Ontario entrepreneurs through
the different stages of growing
their businesses.
Memory at Work
Pg 21"
Our Programs
"
Largest and most comprehensive entrepreneurship education 
in the world 
• 60 events/year
with 11,000 attendees
in 2012
• 120 workshops
delivered to 1,500
attendees in 2012
• 18 workbooks
• 500 articles
• 850 videos
• 1,000,000 page views
• 300,000 video views
WORKSHOPS
EVENTS
ONLINE
RESOURCES
Entrepreneurship and innovation series


Entrepreneurship 101 | MaRS Best Practices | MaRS Market Insights 

MaRS Global Leadership | MaRS Startup Bookclub | MaRS Future Leaders
Entrepreneur’s Toolkit Workshops 
179!
Number of entrepreneurship 
educational events programmed "
and delivered in 2012
12,415!
Number of MaRS
entrepreneurship education
attendees in 2012
18,995!
Hours of live education
provided to entrepreneurs
in 2012
Online resources
Entrepreneur’s Toolkit!
1,200,000!
400,000!
Number of views of articles "
and workbooks
Number of videos viewed
Since Launch in Q4, 2009 to December 31, 2012
marsdd.com/toolkit!
Articles | Videos | How-to Guides | Workbooks | Funding Database!
How do we help entrepreneurs?
Acceleration programs for high growth firms !
Business 

Advice & Mentorship
Market 

Research
High Growth Firms
Networks | Talent | Customers | Partners
Networks | Talent | Customers | Partners
Access to Capital
Business Advice &
Mentorship
Market "
Research
Entrepreneurship"
Education
Who do we work with? 
MaRS Business Advisory Services!
SECTORS
SUPPORT
ADVISORS
Health | ICT | Cleantech | Social
Due Diligence
Financing
HR & Talent Mgmt
Intellectual Property
Market/Competitive Intelligence
Marketing & Sales
Corporate Governance
Financial Management, Accounting, Tax
Legal
Product Development and Marketing
Operations and Process
Strategic Partnerships
Strategy and Business Planning
MaRS Advisor | EIRs | Volunteers
MaRS Advisory Services
Clients by sector! Information Technology,
Communication and
Entertainment"
46%
Materials and "
Advanced Manufacturing"
5%
Cleantech"
18%
Social Purpose"
14%
Life Sciences and 
Healthcare"
17%
•  1,200+ active clients
receiving "
Advisory Services"

•  ~65% in GTA
Pg 27
III. What is entrepreneurship?
Entrepreneurship: individuals identify
opportunities, allocate resources, and create
value through the identification of unmet needs
or opportunities.

Social entrepreneurship is identifying a social
problem and using entrepreneurial principles to
organize, create, and manage "
a venture to make social change. 


“The purpose of a business is to find and serve customers profitably.” 

 
 
 
 
 
 —Peter Drucker
“If people aren't calling you crazy, you
aren't thinking big enough.” 

 
 
 —Richard Branson
IV. Do you have what it takes?
Entrepreneurs’ capabilities (Five Minds for the Entrepreneurial Future):


1.  Opportunity recognizing mind 
2.  Designing mind 
3.  Risk managing mind 
4.  Resilient mind 
5.  Effectuating mind
The key traits of a serial entrepreneur
Based on a control group of 17,000 working adults, serial!
entrepreneurs tested above or below average in the!
following skills: !
Above or below the control group’s average
Persuasion
Leadership
Personal accountability
Goal orientation
Interpersonal skills
Analytical problem solving
Empathy
Planning & organizing
Self-management
+1.17
+1.02
+.86
+.48
+.03
-.20
-.80
-.80
-.80
SOURCE TARGET TRAINING INTERNATIONAL | HBR.ORG
What motivates entrepreneurs?
What motivates entrepreneurs?
Money is rarely the chief motivator for tech entrepreneurs!
!
Impact
68% Experience
27%
Money
5%
Entrepreneur's Oath: 
I will fail and fail again until I succeed
V. Can entrepreneurship be taught?
TITLE [Helvetica-neue / Bold – 36pt.
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18pt.!
Text [Helvetica-neue / Light] – 18pt.
“Most of what you hear about entrepreneurship is
all wrong. It’s not magic; it is not mysterious; and it
has nothing to do with genes. It’s a discipline and,
like any discipline, it can be learned.”

 
 
 
 
 —Peter Drucker
How entrepreneurship education
has changed
1.  Business plans rarely survive their first contact with customers/market. Long
range forecasts in multiple areas of uncertainty are essentially fiction.

2.  Startups are NOT smaller versions of large companies. Startups must search for
a business model and product/market fit.
3.  New tools and methodologies specifically for startups are being developed:
Steve Blank’s Customer Development, Eric Ries’ Lean Startup, and
Osterwalder’s Business Model Canvas.
Startups evolve through 

discrete stages of 

development


The Startup Genome stages:

-Discovery (the value of the innovation is assessed)
-Validation (first customers are acquired) 
-Efficiency (the business model is refined) and 
-Scale (where growth is aggressive).



Ideation
Discovery
Validation
Efficiency
Scaling
The impact of mentors
Startups with a mentor raise significantly more money!
$0"
$500,000"
$1,000,000"
$1,500,000"
$2,000,000"
$2,500,000"
$3,000,000"
$3,500,000"
$4,000,000"
Discovery" Validation" Efficiency" Scale"
Have Helpful Mentors
Don't Have Helpful Mentors
Searching for a business model is different
than executing against one
Searching for a business model is different
than executing against one
Startups
Searching for a business model is different
than executing against one
Startups
Established businesses
Lean definition of a startup: !
A temporary organization designed to
search for a repeatable and scalable
business model
How can this course help you?
-  We can’t create entrepreneurial drive that desire has to come from
you"

-  What we can do is help you accelerate your ideas and build your "
company by providing you with tools, advice, and networks to help
VI. Course overview
Entrepreneurship 101 is a 30-session weekly lecture series with:!

-  23 lectures on key topics related to starting and growing a business"

-  2 ‘Lived It Lectures’ with celebrated entrepreneurs
-  4 ‘Meet the Entrepreneurs’ events: sector-specific panel session "
with startup entrepreneurs

-  The ‘Up-Start! Competition’: business pitch competition to recognize and reward
promising participants
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
The Modules: Our building blocks
-  The Journey Begins"

-  Model: How you’ll make money"

-  Market: Targeting your market"

-  Management: Building your team"

-  Money: Funding your business
The journey begins
-  Finding/validating your idea"

-  Different types of entrepreneurship"

-  Nuts and bolts of starting a business"

-  Intro to entrepreneurial management"

-  Value proposition"

-  Product development
Model: How you’ll make money


-  IP management"

-  Business model"

-  Business plan and other "
communication tools
Market: Targeting your 

market / selling


-  Market analysis"

-  Marketing communications"

-  Go-to-market strategy"

-  Sales"

-  Negotiations"
Management: Building your A team
-  Board/Governance"

-  Financial planning"

-  Recruiting"

-  Entrepreneurial leadership
Money: Funding your business
-  Bootstrapping"

-  Terms of investment"

-  Raising money from VCs"

-  The pitch
Following Entrepreneurship 101
1.  Attend the live events (get stamps for certificate)"

2.  Watch the live webcasts: www.marsdd.com/ent101-webcasts "

3.  View past videos and other resources online: www.marsdd.com/ent101-online"

4.  Join the Entrepreneurship 101 LinkedIn Group for related "
resources and conversations."

5.  Weekly e-newsletters are sent to registrants of the live course.
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
VII. The Up-Start! Competition
MaRS Business Advisory Services!
Business pitch competition open to Ent 101 participants:!

-  Stage 1: Those interested in the competition will be invited in November to
attend a series of Entrepreneur’s Toolkit Workshops to help them prepare their
application.
-  Stage 2: Apply for the competition in early February. Ten individuals (or teams)
will be selected by end of February. 
-  Stage 3: Selected participants work with MaRS Advisors on their pitch in March
and April.
-  Stage 4: Competition in May (10-minute pitch to panel of investors) for $15,000
first prize.
Up-Start! Competition eligibility
-  Participants must be registered in Ent 101 and have attended at least 20
sessions (20 stamps or watched 20 live webcasts or combination thereof)"

-  Can be a business you wish to start or have already started"

-  Since inception, entrants must have received no more than $100K investment
money and earned no more than $100K in cumulative revenue"

-  Eligible ventures must fall into one of four categories: ICT (ICE), cleantech,
social ventures, or life sciences and be able to work with an advisor from the
ONE network
Up-Start! Competition past winners
-  2013: TrendyMED - invented the MobileIV infusion device
-  2012: LifeBike – lightweight electric bike
-  2011: Eve Medical (medical device to test for STDs at home) and The Hot Plate
(multimedia platform for quick, simple, affordable cooking)
-  2010: Shape Collage – automatic photo collage maker
-  2009: Dreamcube – working with Apple on UiRemote (turns iPhone into universal
remote)
-  2008 (2nd): CognoVision – Acquired by Intel in 2010, their interactive digital
signage changes screen content in real time based on face detection and
tracking technology
VIII. Other resources
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18pt.!
Text [Helvetica-neue / Light] – 18pt.
≈	
  
TITLE [Helvetica-neue / Bold – 36pt.
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18pt.!
Text [Helvetica-neue / Light] – 18pt.
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18pt.!
Text [Helvetica-neue / Light] – 18pt.
≈	
  
The Funding Portal Search Tool


A new tool in the Entrepreneur’s Toolkit to help !
entrepreneurs connect to more than $30 billion!
in funding sources!
Three easy steps to access:!

-  $30 billion in more than 7,000 total
funding sources updated 24/7

-  4,500 government sources in the
form of grants, contributions and
tax credits"

-  2,500 private sources, including
angel investors and venture
capitalists, private equity and bank
financing, and foundations and
alternate financing
Entrepreneur’s Toolkit Workshops
Suggested workshop path:
Pg 64"
•  5 hands on workshop series facilitated by experienced
entrepreneurs for groups of 9-15 entrepreneurs
individually or together as an intensive program

•  Offer entrepreneurs tools, mentoring and peer feedback
to solve specific problems and build essential business
components
New Program Launching in October 2013
Pg 65"
IX. Finding your idea
Steven Johnson’s ‘Where Good Ideas Come From’
Where ideas come from
-  Solve problems; create products you would use

-  Iterate: Ideas are not always flashes of insight, they are often developed and
refined over time

-  Reassemble: Creativity is often the act of reassembling many known elements in
new ways

-  Collaborate: Talk and listen to those around you

-  Ask questions: Find the customer problem and then develop the solution
Validating your idea
-  Validation is testing your value proposition and other assumptions inherent in
your business model in the market.
-  Remember startups are searching for a business model, not executing one:
validation is key to their survival and success.

-  “There is only one boss. The customer. And they can fire everybody in the
company from the chairman on down, simply by spending their money
somewhere else.” - Sam Walton
-  The number one reason start-ups die is because they didn’t have enough
customers.
Customer development
Get out of the building! Talk to your customer/s: !

-  Learn more about the problem
-  Does your solution solve it?
-  Is the problem a ‘bleeding neck wound’ meaning a real problem that they are
they willing to pay to solve?
-  Can you build it economically?
-  Can you sell it profitably?

The goal is to achieve product/market fit via trial and error early on in the
development of your product. !
Why startups are hard
1.  High costs of getting first customer
Why startups are hard
1.  High costs of getting first customer
2.  High costs of getting first product right
Why startups are hard
1.  High costs of getting first customer
2.  High costs of getting first product right
3.  Long technology/product development cycles
Why startups are hard
1.  High costs of getting first customer
2.  High costs of getting first product right
3.  Long technology/product development cycles
4.  People not always willing to take risks
Why startups are hard
1.  High costs of getting first customer
2.  High costs of getting first product right
3.  Long technology/product development cycles
4.  People not always willing to take risks
5.  Finding financing – structure of VC industry, competition
Why now is a good time
1.  Entry barriers not as limited by technology
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
3.  Can reduce risk with customer development/lean startup
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
3.  Can reduce risk with customer development/lean startup
4.  Communities to help
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
3.  Can reduce risk with customer development/lean startup
4.  Communities to help
5.  Decentralization of funding (crowdsourcing, accelerators, impact investing)
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
3.  Can reduce risk with customer development/lean startup
4.  Communities to help
5.  Decentralization of funding (crowdsourcing, accelerators, impact investing)
6.  Availability of tools and information online
X. Stamp cards


Pick up your attendance card on the way out. To register it, send your
name and card number to: entrepreneurship101@marsdd.com.

Attendance to 20 out of 30 lectures (or watching live webcasts) required for
certificate and/or participation in Up-Start! Competition.
Questions?






Contact us at entrepreneurship101@marsdd.com!
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)

Weitere ähnliche Inhalte

Andere mochten auch

CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10
CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10
CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10MaRS Discovery District
 
How to manage sales and distribution in telecom
How to manage sales and distribution in telecomHow to manage sales and distribution in telecom
How to manage sales and distribution in telecomRiaktr
 
Introduction to Entrepreneurship v3, 1st edition
Introduction to Entrepreneurship  v3, 1st editionIntroduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship v3, 1st editionJorge Saguinsin
 
Sales digital and direct marketing strategies presentation
Sales digital and direct marketing strategies presentationSales digital and direct marketing strategies presentation
Sales digital and direct marketing strategies presentationCGachuru
 
The Sales Funnel
The Sales FunnelThe Sales Funnel
The Sales Funnelshewmakt
 
Co-Founders - short lessons learned
Co-Founders - short lessons learnedCo-Founders - short lessons learned
Co-Founders - short lessons learnedAndreas Klinger
 
IT and Telecom Strategic Business Development New Opportunities In Testing ...
IT and Telecom Strategic Business Development  New  Opportunities In Testing ...IT and Telecom Strategic Business Development  New  Opportunities In Testing ...
IT and Telecom Strategic Business Development New Opportunities In Testing ...Alex G. Lee, Ph.D. Esq. CLP
 
Sales, Sales Management, Sales Strategy
Sales, Sales Management, Sales StrategySales, Sales Management, Sales Strategy
Sales, Sales Management, Sales StrategyBrian Halligan
 
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)MaRS Discovery District
 
101 Free Online Marketing Resources For Entrepreneurs
101 Free Online Marketing Resources For Entrepreneurs101 Free Online Marketing Resources For Entrepreneurs
101 Free Online Marketing Resources For EntrepreneursFit Small Business
 

Andere mochten auch (11)

CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10
CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10
CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10
 
How to manage sales and distribution in telecom
How to manage sales and distribution in telecomHow to manage sales and distribution in telecom
How to manage sales and distribution in telecom
 
Introduction to Entrepreneurship v3, 1st edition
Introduction to Entrepreneurship  v3, 1st editionIntroduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship v3, 1st edition
 
Sales digital and direct marketing strategies presentation
Sales digital and direct marketing strategies presentationSales digital and direct marketing strategies presentation
Sales digital and direct marketing strategies presentation
 
The Sales Funnel
The Sales FunnelThe Sales Funnel
The Sales Funnel
 
Co-Founders - short lessons learned
Co-Founders - short lessons learnedCo-Founders - short lessons learned
Co-Founders - short lessons learned
 
IT and Telecom Strategic Business Development New Opportunities In Testing ...
IT and Telecom Strategic Business Development  New  Opportunities In Testing ...IT and Telecom Strategic Business Development  New  Opportunities In Testing ...
IT and Telecom Strategic Business Development New Opportunities In Testing ...
 
Planet Mars
Planet MarsPlanet Mars
Planet Mars
 
Sales, Sales Management, Sales Strategy
Sales, Sales Management, Sales StrategySales, Sales Management, Sales Strategy
Sales, Sales Management, Sales Strategy
 
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
 
101 Free Online Marketing Resources For Entrepreneurs
101 Free Online Marketing Resources For Entrepreneurs101 Free Online Marketing Resources For Entrepreneurs
101 Free Online Marketing Resources For Entrepreneurs
 

Ähnlich wie Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)

Technology opportunities in hampton roads (kaszubowski ), nasa technology day...
Technology opportunities in hampton roads (kaszubowski ), nasa technology day...Technology opportunities in hampton roads (kaszubowski ), nasa technology day...
Technology opportunities in hampton roads (kaszubowski ), nasa technology day...Marty Kaszubowski
 
Entrepreneurship as an Economic Driver
Entrepreneurship as an Economic DriverEntrepreneurship as an Economic Driver
Entrepreneurship as an Economic DriverMichael Burcham
 
Building an Entrepreneurial Ecosystem
Building an Entrepreneurial EcosystemBuilding an Entrepreneurial Ecosystem
Building an Entrepreneurial EcosystemMichael Burcham
 
November Business Growth Lunch: Trafford Presentation
November Business Growth Lunch: Trafford PresentationNovember Business Growth Lunch: Trafford Presentation
November Business Growth Lunch: Trafford PresentationBusiness Growth Hub
 
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...Milena Milicevic
 
Kuching | Jan-15 | Entrepreneurship as a Vehicle to Encourage Grass Roots Inn...
Kuching | Jan-15 | Entrepreneurship as a Vehicle to Encourage Grass Roots Inn...Kuching | Jan-15 | Entrepreneurship as a Vehicle to Encourage Grass Roots Inn...
Kuching | Jan-15 | Entrepreneurship as a Vehicle to Encourage Grass Roots Inn...Smart Villages
 
Enterprenuership dvelelopment.pptx
Enterprenuership dvelelopment.pptxEnterprenuership dvelelopment.pptx
Enterprenuership dvelelopment.pptxRatheeshKU
 
Think Brochure - Isobel McEwan
Think Brochure - Isobel McEwanThink Brochure - Isobel McEwan
Think Brochure - Isobel McEwanIsobel McEwan
 
Expanded Public-Private Partnerships for Innovation: Approaches from Canada a...
Expanded Public-Private Partnerships for Innovation: Approaches from Canada a...Expanded Public-Private Partnerships for Innovation: Approaches from Canada a...
Expanded Public-Private Partnerships for Innovation: Approaches from Canada a...University Economic Development Association
 
StartupCell : Project based learning in entrepreneurship
StartupCell : Project based learning in entrepreneurshipStartupCell : Project based learning in entrepreneurship
StartupCell : Project based learning in entrepreneurshipSujai.G Pillai
 
Basic Ohio Economic Developers Course
Basic Ohio Economic Developers CourseBasic Ohio Economic Developers Course
Basic Ohio Economic Developers CourseRick Coplin
 
Building a Growth Engine: How to Drive Sustainable Innovation and Grow.
Building a Growth Engine: How to Drive Sustainable Innovation and Grow.Building a Growth Engine: How to Drive Sustainable Innovation and Grow.
Building a Growth Engine: How to Drive Sustainable Innovation and Grow.Rob Munro
 
Yusful consultancy: social entrepreneurship promotion for social development
Yusful consultancy: social entrepreneurship promotion for social developmentYusful consultancy: social entrepreneurship promotion for social development
Yusful consultancy: social entrepreneurship promotion for social developmentJulen Etxebeste
 
Event Hand Book - APEC Accelerator Network summit 2014
Event Hand Book - APEC Accelerator Network summit 2014Event Hand Book - APEC Accelerator Network summit 2014
Event Hand Book - APEC Accelerator Network summit 2014Siow Wee Tan
 
RensonRoy_EntrepReportFinal.pptx
RensonRoy_EntrepReportFinal.pptxRensonRoy_EntrepReportFinal.pptx
RensonRoy_EntrepReportFinal.pptxRensonTacan
 

Ähnlich wie Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014) (20)

Technology opportunities in hampton roads (kaszubowski ), nasa technology day...
Technology opportunities in hampton roads (kaszubowski ), nasa technology day...Technology opportunities in hampton roads (kaszubowski ), nasa technology day...
Technology opportunities in hampton roads (kaszubowski ), nasa technology day...
 
Entrepreneurship as an Economic Driver
Entrepreneurship as an Economic DriverEntrepreneurship as an Economic Driver
Entrepreneurship as an Economic Driver
 
Building an Entrepreneurial Ecosystem
Building an Entrepreneurial EcosystemBuilding an Entrepreneurial Ecosystem
Building an Entrepreneurial Ecosystem
 
November Business Growth Lunch: Trafford Presentation
November Business Growth Lunch: Trafford PresentationNovember Business Growth Lunch: Trafford Presentation
November Business Growth Lunch: Trafford Presentation
 
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...
 
Kuching | Jan-15 | Entrepreneurship as a Vehicle to Encourage Grass Roots Inn...
Kuching | Jan-15 | Entrepreneurship as a Vehicle to Encourage Grass Roots Inn...Kuching | Jan-15 | Entrepreneurship as a Vehicle to Encourage Grass Roots Inn...
Kuching | Jan-15 | Entrepreneurship as a Vehicle to Encourage Grass Roots Inn...
 
Enterprenuership dvelelopment.pptx
Enterprenuership dvelelopment.pptxEnterprenuership dvelelopment.pptx
Enterprenuership dvelelopment.pptx
 
Think Brochure - Isobel McEwan
Think Brochure - Isobel McEwanThink Brochure - Isobel McEwan
Think Brochure - Isobel McEwan
 
Expanded Public-Private Partnerships for Innovation: Approaches from Canada a...
Expanded Public-Private Partnerships for Innovation: Approaches from Canada a...Expanded Public-Private Partnerships for Innovation: Approaches from Canada a...
Expanded Public-Private Partnerships for Innovation: Approaches from Canada a...
 
Entrepreneurship.pdf
Entrepreneurship.pdfEntrepreneurship.pdf
Entrepreneurship.pdf
 
StartupCell : Project based learning in entrepreneurship
StartupCell : Project based learning in entrepreneurshipStartupCell : Project based learning in entrepreneurship
StartupCell : Project based learning in entrepreneurship
 
EDI
EDIEDI
EDI
 
Final proposal of workshop
Final proposal of workshopFinal proposal of workshop
Final proposal of workshop
 
Basic Ohio Economic Developers Course
Basic Ohio Economic Developers CourseBasic Ohio Economic Developers Course
Basic Ohio Economic Developers Course
 
Building a Growth Engine: How to Drive Sustainable Innovation and Grow.
Building a Growth Engine: How to Drive Sustainable Innovation and Grow.Building a Growth Engine: How to Drive Sustainable Innovation and Grow.
Building a Growth Engine: How to Drive Sustainable Innovation and Grow.
 
Yusful consultancy: social entrepreneurship promotion for social development
Yusful consultancy: social entrepreneurship promotion for social developmentYusful consultancy: social entrepreneurship promotion for social development
Yusful consultancy: social entrepreneurship promotion for social development
 
Event Hand Book - APEC Accelerator Network summit 2014
Event Hand Book - APEC Accelerator Network summit 2014Event Hand Book - APEC Accelerator Network summit 2014
Event Hand Book - APEC Accelerator Network summit 2014
 
Entrepreneurship
EntrepreneurshipEntrepreneurship
Entrepreneurship
 
Social commerce
Social commerceSocial commerce
Social commerce
 
RensonRoy_EntrepReportFinal.pptx
RensonRoy_EntrepReportFinal.pptxRensonRoy_EntrepReportFinal.pptx
RensonRoy_EntrepReportFinal.pptx
 

Mehr von MaRS Discovery District

How to Pitch a VC - Entrepreneurship 101
How to Pitch a VC - Entrepreneurship 101How to Pitch a VC - Entrepreneurship 101
How to Pitch a VC - Entrepreneurship 101MaRS Discovery District
 
25 lessons learned - Entrepreneurship 101
25 lessons learned - Entrepreneurship 10125 lessons learned - Entrepreneurship 101
25 lessons learned - Entrepreneurship 101MaRS Discovery District
 
So you want to start a business? - Entrepreneurship 101
So you want to start a business? - Entrepreneurship 101So you want to start a business? - Entrepreneurship 101
So you want to start a business? - Entrepreneurship 101MaRS Discovery District
 
Lessons in Startup Leadership - Entrepreneurship 101
Lessons in Startup Leadership - Entrepreneurship 101Lessons in Startup Leadership - Entrepreneurship 101
Lessons in Startup Leadership - Entrepreneurship 101MaRS Discovery District
 
Startup finances: Forecasting, Modelling & Metrics
Startup finances:  Forecasting, Modelling & MetricsStartup finances:  Forecasting, Modelling & Metrics
Startup finances: Forecasting, Modelling & MetricsMaRS Discovery District
 
10+ Steps to Scaling Your Cheer Squad - Entrepreneurship 101
10+ Steps to Scaling Your Cheer Squad - Entrepreneurship 10110+ Steps to Scaling Your Cheer Squad - Entrepreneurship 101
10+ Steps to Scaling Your Cheer Squad - Entrepreneurship 101MaRS Discovery District
 
Scaling Your Startup - Entrepreneurship 101
Scaling Your Startup - Entrepreneurship 101Scaling Your Startup - Entrepreneurship 101
Scaling Your Startup - Entrepreneurship 101MaRS Discovery District
 
Scaling Outside Canada - Entrepreneurship 101
Scaling Outside Canada - Entrepreneurship 101Scaling Outside Canada - Entrepreneurship 101
Scaling Outside Canada - Entrepreneurship 101MaRS Discovery District
 
Partnership Negotiations - Entrepreneurship 101
Partnership Negotiations - Entrepreneurship 101Partnership Negotiations - Entrepreneurship 101
Partnership Negotiations - Entrepreneurship 101MaRS Discovery District
 
Art of the deal 101: Notes from the Trenches - Entrepreneurship 101
Art of the deal 101: Notes from the Trenches - Entrepreneurship 101Art of the deal 101: Notes from the Trenches - Entrepreneurship 101
Art of the deal 101: Notes from the Trenches - Entrepreneurship 101MaRS Discovery District
 
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101MaRS Discovery District
 
Sales Putting the Fun in Funnel - Entrepreneurship 101
Sales Putting the Fun in Funnel - Entrepreneurship 101Sales Putting the Fun in Funnel - Entrepreneurship 101
Sales Putting the Fun in Funnel - Entrepreneurship 101MaRS Discovery District
 

Mehr von MaRS Discovery District (20)

How to Pitch a VC - Entrepreneurship 101
How to Pitch a VC - Entrepreneurship 101How to Pitch a VC - Entrepreneurship 101
How to Pitch a VC - Entrepreneurship 101
 
The Pitch - Entrepreneurship 101
The Pitch - Entrepreneurship 101The Pitch - Entrepreneurship 101
The Pitch - Entrepreneurship 101
 
25 lessons learned - Entrepreneurship 101
25 lessons learned - Entrepreneurship 10125 lessons learned - Entrepreneurship 101
25 lessons learned - Entrepreneurship 101
 
So you want to start a business? - Entrepreneurship 101
So you want to start a business? - Entrepreneurship 101So you want to start a business? - Entrepreneurship 101
So you want to start a business? - Entrepreneurship 101
 
Lessons in Startup Leadership - Entrepreneurship 101
Lessons in Startup Leadership - Entrepreneurship 101Lessons in Startup Leadership - Entrepreneurship 101
Lessons in Startup Leadership - Entrepreneurship 101
 
Why Should I Work for You? (The EVP)
Why Should I Work for You? (The EVP)Why Should I Work for You? (The EVP)
Why Should I Work for You? (The EVP)
 
A New Hiring Paradigm
A New Hiring ParadigmA New Hiring Paradigm
A New Hiring Paradigm
 
How to Find and Hire Top Talent
How to Find and Hire Top TalentHow to Find and Hire Top Talent
How to Find and Hire Top Talent
 
Startup finances: Forecasting, Modelling & Metrics
Startup finances:  Forecasting, Modelling & MetricsStartup finances:  Forecasting, Modelling & Metrics
Startup finances: Forecasting, Modelling & Metrics
 
Financial Modelling
Financial Modelling Financial Modelling
Financial Modelling
 
Forecasting Revenue
Forecasting RevenueForecasting Revenue
Forecasting Revenue
 
10+ Steps to Scaling Your Cheer Squad - Entrepreneurship 101
10+ Steps to Scaling Your Cheer Squad - Entrepreneurship 10110+ Steps to Scaling Your Cheer Squad - Entrepreneurship 101
10+ Steps to Scaling Your Cheer Squad - Entrepreneurship 101
 
Scaling Your Startup - Entrepreneurship 101
Scaling Your Startup - Entrepreneurship 101Scaling Your Startup - Entrepreneurship 101
Scaling Your Startup - Entrepreneurship 101
 
Scaling Outside Canada - Entrepreneurship 101
Scaling Outside Canada - Entrepreneurship 101Scaling Outside Canada - Entrepreneurship 101
Scaling Outside Canada - Entrepreneurship 101
 
Partnership Negotiations - Entrepreneurship 101
Partnership Negotiations - Entrepreneurship 101Partnership Negotiations - Entrepreneurship 101
Partnership Negotiations - Entrepreneurship 101
 
Licensing - Entrepreneurship 101
Licensing - Entrepreneurship 101Licensing - Entrepreneurship 101
Licensing - Entrepreneurship 101
 
Art of the deal 101: Notes from the Trenches - Entrepreneurship 101
Art of the deal 101: Notes from the Trenches - Entrepreneurship 101Art of the deal 101: Notes from the Trenches - Entrepreneurship 101
Art of the deal 101: Notes from the Trenches - Entrepreneurship 101
 
Social Selling - Entrepreneurship 101
Social Selling - Entrepreneurship 101Social Selling - Entrepreneurship 101
Social Selling - Entrepreneurship 101
 
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101
 
Sales Putting the Fun in Funnel - Entrepreneurship 101
Sales Putting the Fun in Funnel - Entrepreneurship 101Sales Putting the Fun in Funnel - Entrepreneurship 101
Sales Putting the Fun in Funnel - Entrepreneurship 101
 

Kürzlich hochgeladen

Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 

Kürzlich hochgeladen (20)

Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 

Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)

  • 3. The quality of that future depends on innovation
  • 8. The quality of our future depends on you
  • 9. Tonight’s Agenda I.  Why entrepreneurship matters II.  About MaRS III.  What is entrepreneurship? IV.  Do you have what it takes? V.  Can entrepreneurship be taught? VI.  Course overview VII.  Up-Start! Competition VIII.  Other resources IX.  Finding and validating your idea X.  Stamp cards
  • 10. I. Why entrepreneurship matters Dennis Whittle on Why Entrepreneurship Matters
  • 11. Why entrepreneurship matters -  Innovation and entrepreneurship drive productivity and global competitiveness" -  The majority of new jobs in modern economies are created " by firms that are less than 5 years old " -  4-10% of startups become high growth firms – they create " most new jobs, and they create them faster
  • 12. Young high growth firms create the majority of new jobs in modern economies.
  • 13. II. About MaRS -  MaRS is focused on building the next generation of Canadian companies. We help entrepreneurs start and grow successful new companies, creating the jobs of tomorrow. -  We connect science, business and capital to improve " the efficiency and output of the commercialization process. -  MaRS is connected to 16 regional innovation centres that are " part of the Ontario Network of Entrepreneurs (ONE).
  • 14. TITLE [Helvetica-neue / Bold – 36pt. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt.
  • 16. TITLE [Helvetica-neue / Bold – 36pt. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt.
  • 17. Gardiner Museum of Ceramic Art Royal Ontario Museum Women’s College The MaRS Centre UHN Toronto General" Hospital for Sick children Entertainment District Four Seasons Centre University of Toronto UHN Princess Margaret Mount Sinai Art Gallery of Ontario Royal Conservatory of Music TIFF & OCAD Financial District Toronto Rehab Ryerson University MaRS: Urban innovation hub Linking Toronto’s creative and business assets!
  • 18. The MaRS Centre University  of  Toronto  Asset  Management   PRIVATE! PUBLIC!
  • 19. How do we help entrepreneurs? Acceleration programs for high growth firms ! Business 
 Advice & Mentorship Market 
 Research High Growth Firms Networks | Talent | Customers | Partners Networks | Talent | Customers | Partners Access to Capital Business Advice & Mentorship Market " Research Entrepreneurship" Education
  • 20. MaRS Entrepreneurship Programs Events! Online ! Resources! Workshops! Comprehensive suite of " integrated, high quality educational programs to support Ontario entrepreneurs through the different stages of growing their businesses.
  • 21. Memory at Work Pg 21" Our Programs " Largest and most comprehensive entrepreneurship education in the world • 60 events/year with 11,000 attendees in 2012 • 120 workshops delivered to 1,500 attendees in 2012 • 18 workbooks • 500 articles • 850 videos • 1,000,000 page views • 300,000 video views WORKSHOPS EVENTS ONLINE RESOURCES
  • 22. Entrepreneurship and innovation series
 Entrepreneurship 101 | MaRS Best Practices | MaRS Market Insights 
 MaRS Global Leadership | MaRS Startup Bookclub | MaRS Future Leaders Entrepreneur’s Toolkit Workshops 179! Number of entrepreneurship educational events programmed " and delivered in 2012 12,415! Number of MaRS entrepreneurship education attendees in 2012 18,995! Hours of live education provided to entrepreneurs in 2012
  • 23. Online resources Entrepreneur’s Toolkit! 1,200,000! 400,000! Number of views of articles " and workbooks Number of videos viewed Since Launch in Q4, 2009 to December 31, 2012 marsdd.com/toolkit! Articles | Videos | How-to Guides | Workbooks | Funding Database!
  • 24. How do we help entrepreneurs? Acceleration programs for high growth firms ! Business 
 Advice & Mentorship Market 
 Research High Growth Firms Networks | Talent | Customers | Partners Networks | Talent | Customers | Partners Access to Capital Business Advice & Mentorship Market " Research Entrepreneurship" Education
  • 25. Who do we work with? MaRS Business Advisory Services! SECTORS SUPPORT ADVISORS Health | ICT | Cleantech | Social Due Diligence Financing HR & Talent Mgmt Intellectual Property Market/Competitive Intelligence Marketing & Sales Corporate Governance Financial Management, Accounting, Tax Legal Product Development and Marketing Operations and Process Strategic Partnerships Strategy and Business Planning MaRS Advisor | EIRs | Volunteers
  • 26. MaRS Advisory Services Clients by sector! Information Technology, Communication and Entertainment" 46% Materials and " Advanced Manufacturing" 5% Cleantech" 18% Social Purpose" 14% Life Sciences and Healthcare" 17% •  1,200+ active clients receiving " Advisory Services" •  ~65% in GTA
  • 27. Pg 27
  • 28. III. What is entrepreneurship? Entrepreneurship: individuals identify opportunities, allocate resources, and create value through the identification of unmet needs or opportunities. Social entrepreneurship is identifying a social problem and using entrepreneurial principles to organize, create, and manage " a venture to make social change. “The purpose of a business is to find and serve customers profitably.” —Peter Drucker
  • 29. “If people aren't calling you crazy, you aren't thinking big enough.” —Richard Branson
  • 30. IV. Do you have what it takes? Entrepreneurs’ capabilities (Five Minds for the Entrepreneurial Future): 1.  Opportunity recognizing mind 2.  Designing mind 3.  Risk managing mind 4.  Resilient mind 5.  Effectuating mind
  • 31. The key traits of a serial entrepreneur Based on a control group of 17,000 working adults, serial! entrepreneurs tested above or below average in the! following skills: ! Above or below the control group’s average Persuasion Leadership Personal accountability Goal orientation Interpersonal skills Analytical problem solving Empathy Planning & organizing Self-management +1.17 +1.02 +.86 +.48 +.03 -.20 -.80 -.80 -.80 SOURCE TARGET TRAINING INTERNATIONAL | HBR.ORG
  • 33. What motivates entrepreneurs? Money is rarely the chief motivator for tech entrepreneurs! ! Impact 68% Experience 27% Money 5%
  • 34. Entrepreneur's Oath:  I will fail and fail again until I succeed
  • 36. TITLE [Helvetica-neue / Bold – 36pt. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt. “Most of what you hear about entrepreneurship is all wrong. It’s not magic; it is not mysterious; and it has nothing to do with genes. It’s a discipline and, like any discipline, it can be learned.” —Peter Drucker
  • 37. How entrepreneurship education has changed 1.  Business plans rarely survive their first contact with customers/market. Long range forecasts in multiple areas of uncertainty are essentially fiction. 2.  Startups are NOT smaller versions of large companies. Startups must search for a business model and product/market fit. 3.  New tools and methodologies specifically for startups are being developed: Steve Blank’s Customer Development, Eric Ries’ Lean Startup, and Osterwalder’s Business Model Canvas.
  • 38. Startups evolve through 
 discrete stages of 
 development
 The Startup Genome stages: -Discovery (the value of the innovation is assessed) -Validation (first customers are acquired) -Efficiency (the business model is refined) and -Scale (where growth is aggressive). Ideation Discovery Validation Efficiency Scaling
  • 39. The impact of mentors Startups with a mentor raise significantly more money! $0" $500,000" $1,000,000" $1,500,000" $2,000,000" $2,500,000" $3,000,000" $3,500,000" $4,000,000" Discovery" Validation" Efficiency" Scale" Have Helpful Mentors Don't Have Helpful Mentors
  • 40. Searching for a business model is different than executing against one
  • 41. Searching for a business model is different than executing against one Startups
  • 42. Searching for a business model is different than executing against one Startups Established businesses
  • 43. Lean definition of a startup: ! A temporary organization designed to search for a repeatable and scalable business model
  • 44. How can this course help you? -  We can’t create entrepreneurial drive that desire has to come from you" -  What we can do is help you accelerate your ideas and build your " company by providing you with tools, advice, and networks to help
  • 45. VI. Course overview Entrepreneurship 101 is a 30-session weekly lecture series with:! -  23 lectures on key topics related to starting and growing a business" -  2 ‘Lived It Lectures’ with celebrated entrepreneurs -  4 ‘Meet the Entrepreneurs’ events: sector-specific panel session " with startup entrepreneurs -  The ‘Up-Start! Competition’: business pitch competition to recognize and reward promising participants
  • 47. The Modules: Our building blocks -  The Journey Begins" -  Model: How you’ll make money" -  Market: Targeting your market" -  Management: Building your team" -  Money: Funding your business
  • 48. The journey begins -  Finding/validating your idea" -  Different types of entrepreneurship" -  Nuts and bolts of starting a business" -  Intro to entrepreneurial management" -  Value proposition" -  Product development
  • 49. Model: How you’ll make money
 -  IP management" -  Business model" -  Business plan and other " communication tools
  • 50. Market: Targeting your 
 market / selling
 -  Market analysis" -  Marketing communications" -  Go-to-market strategy" -  Sales" -  Negotiations"
  • 51. Management: Building your A team -  Board/Governance" -  Financial planning" -  Recruiting" -  Entrepreneurial leadership
  • 52. Money: Funding your business -  Bootstrapping" -  Terms of investment" -  Raising money from VCs" -  The pitch
  • 53. Following Entrepreneurship 101 1.  Attend the live events (get stamps for certificate)" 2.  Watch the live webcasts: www.marsdd.com/ent101-webcasts " 3.  View past videos and other resources online: www.marsdd.com/ent101-online" 4.  Join the Entrepreneurship 101 LinkedIn Group for related " resources and conversations." 5.  Weekly e-newsletters are sent to registrants of the live course.
  • 55. VII. The Up-Start! Competition MaRS Business Advisory Services! Business pitch competition open to Ent 101 participants:! -  Stage 1: Those interested in the competition will be invited in November to attend a series of Entrepreneur’s Toolkit Workshops to help them prepare their application. -  Stage 2: Apply for the competition in early February. Ten individuals (or teams) will be selected by end of February. -  Stage 3: Selected participants work with MaRS Advisors on their pitch in March and April. -  Stage 4: Competition in May (10-minute pitch to panel of investors) for $15,000 first prize.
  • 56. Up-Start! Competition eligibility -  Participants must be registered in Ent 101 and have attended at least 20 sessions (20 stamps or watched 20 live webcasts or combination thereof)" -  Can be a business you wish to start or have already started" -  Since inception, entrants must have received no more than $100K investment money and earned no more than $100K in cumulative revenue" -  Eligible ventures must fall into one of four categories: ICT (ICE), cleantech, social ventures, or life sciences and be able to work with an advisor from the ONE network
  • 57. Up-Start! Competition past winners -  2013: TrendyMED - invented the MobileIV infusion device -  2012: LifeBike – lightweight electric bike -  2011: Eve Medical (medical device to test for STDs at home) and The Hot Plate (multimedia platform for quick, simple, affordable cooking) -  2010: Shape Collage – automatic photo collage maker -  2009: Dreamcube – working with Apple on UiRemote (turns iPhone into universal remote) -  2008 (2nd): CognoVision – Acquired by Intel in 2010, their interactive digital signage changes screen content in real time based on face detection and tracking technology
  • 60. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt. ≈  
  • 61. TITLE [Helvetica-neue / Bold – 36pt. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt.
  • 62. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt. ≈  
  • 63. The Funding Portal Search Tool
 A new tool in the Entrepreneur’s Toolkit to help ! entrepreneurs connect to more than $30 billion! in funding sources! Three easy steps to access:! -  $30 billion in more than 7,000 total funding sources updated 24/7 -  4,500 government sources in the form of grants, contributions and tax credits" -  2,500 private sources, including angel investors and venture capitalists, private equity and bank financing, and foundations and alternate financing
  • 64. Entrepreneur’s Toolkit Workshops Suggested workshop path: Pg 64" •  5 hands on workshop series facilitated by experienced entrepreneurs for groups of 9-15 entrepreneurs individually or together as an intensive program •  Offer entrepreneurs tools, mentoring and peer feedback to solve specific problems and build essential business components
  • 65. New Program Launching in October 2013 Pg 65"
  • 66. IX. Finding your idea Steven Johnson’s ‘Where Good Ideas Come From’
  • 67. Where ideas come from -  Solve problems; create products you would use -  Iterate: Ideas are not always flashes of insight, they are often developed and refined over time -  Reassemble: Creativity is often the act of reassembling many known elements in new ways -  Collaborate: Talk and listen to those around you -  Ask questions: Find the customer problem and then develop the solution
  • 68. Validating your idea -  Validation is testing your value proposition and other assumptions inherent in your business model in the market. -  Remember startups are searching for a business model, not executing one: validation is key to their survival and success. -  “There is only one boss. The customer. And they can fire everybody in the company from the chairman on down, simply by spending their money somewhere else.” - Sam Walton -  The number one reason start-ups die is because they didn’t have enough customers.
  • 69. Customer development Get out of the building! Talk to your customer/s: ! -  Learn more about the problem -  Does your solution solve it? -  Is the problem a ‘bleeding neck wound’ meaning a real problem that they are they willing to pay to solve? -  Can you build it economically? -  Can you sell it profitably? The goal is to achieve product/market fit via trial and error early on in the development of your product. !
  • 70. Why startups are hard 1.  High costs of getting first customer
  • 71. Why startups are hard 1.  High costs of getting first customer 2.  High costs of getting first product right
  • 72. Why startups are hard 1.  High costs of getting first customer 2.  High costs of getting first product right 3.  Long technology/product development cycles
  • 73. Why startups are hard 1.  High costs of getting first customer 2.  High costs of getting first product right 3.  Long technology/product development cycles 4.  People not always willing to take risks
  • 74. Why startups are hard 1.  High costs of getting first customer 2.  High costs of getting first product right 3.  Long technology/product development cycles 4.  People not always willing to take risks 5.  Finding financing – structure of VC industry, competition
  • 75. Why now is a good time 1.  Entry barriers not as limited by technology
  • 76. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped
  • 77. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped 3.  Can reduce risk with customer development/lean startup
  • 78. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped 3.  Can reduce risk with customer development/lean startup 4.  Communities to help
  • 79. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped 3.  Can reduce risk with customer development/lean startup 4.  Communities to help 5.  Decentralization of funding (crowdsourcing, accelerators, impact investing)
  • 80. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped 3.  Can reduce risk with customer development/lean startup 4.  Communities to help 5.  Decentralization of funding (crowdsourcing, accelerators, impact investing) 6.  Availability of tools and information online
  • 81. X. Stamp cards
 Pick up your attendance card on the way out. To register it, send your name and card number to: entrepreneurship101@marsdd.com. Attendance to 20 out of 30 lectures (or watching live webcasts) required for certificate and/or participation in Up-Start! Competition.
  • 82. Questions? Contact us at entrepreneurship101@marsdd.com!