GRADE 11 ENTREPRENEURSHIP

2. OPPORTUNITY SEEKING,
SCREENING, AND SEIZING

3. OPPORTUNITY SEEKING
• Entrepreneurs are innovative opportunity seekers
• Entrepreneurs create value by introducing new products
or services or finding better ways of making them.
• Entrepreneurs may totally change the prevailing
business paradigm by technologies, processes, and
systems.

4. ENTREPRENEURIAL MIND FRAME,
HEART FLAME, AND GUT GAME

5.  MIND FRAME
• Allows the entrepreneur to see things in
a very positive and optimistic light in the
midst of crisis or difficult situations.

6.  HEART FLAME
• Entrepreneurs are drawn to finding
fulfillment in the act and process of
discovery.
• Entrepreneur's effort to nurture
relationships with customers, employees
and suppliers.

7.  GUT GAME
• Entrepreneur’s ability to sense without
using the five senses. This is also known as
intuition.
• Lakas ng loob (Strong Intestinal Fortitude)
- Firm belief that everything is within
reach as long as you aspire for it.

8. MACRO ENVIRONMENTAL
SOURCES OF
OPPORTUNITIES

9. MACRO ENVIRONMENT
• Refers to “Big or Macro Forces” that affect the
area, the industry, and the market which the
enterprise belongs to.

10. • They influence how business should be conducted
• How consumers will behave
• How supply and demand will move
• How different competitors would position themselves
• How the cost of doing business will proceed
MACRO ENVIRONMENT

11. S P E E T

12. 1. SOCIO – CULTURAL ENVIRONMENT
• Includes the demographics and cultural dimension
• Assess the trends and dynamics of the bigger
consumer population
• Beliefs, tastes, customs, and traditions
• Looks at social and shifts in social status and
behavior

13. 2. POLITICAL ENVIRONMENT
• Defines the governance system of the country or
the local area of business
• Includes rules, laws and regulations that govern
business practices
• Permits, approvals and licenses to operate the
business
• Entrepreneur intend to locate and do business in

14. 3. ECONOMIC ENVIRONMENT
• Supply and demand forces
• Must be able to think critically in every economic
event that impacts his/her enterprise.
• Sources of opportunities

15. 4. ECOLOGICAL ENVIRONMENT
• Includes all natural resources and the ecosystem
• Threats of ecological damage
• Should have an objective to save the planet and
prolong lives.

16. 5. TECHNOLOGICAL ENVIRONMENT
• New scientific and technological discoveries
• Form of new system, new processes, or new
products

17. OPPORTUNITIES TO ENTERPRISE

18. 1. SOCIO – CULTURAL ENVIRONMENT
• Increased customers base for the fast
food chain
• More healthy product offerings are
demanded by customers

19. 2. POLITICAL ENVIRONMENT
• Increased purchasing power of the
consumers leading to higher retail sales

20. 3. ECONOMIC ENVIRONMENT
• Opportunity for the enterprise to
expands to other ASEAN markets

21. 4. ECOLOGICAL ENVIRONMENT
• Opportunity to start an advocacy
toward a “greener” operation

22. 5. TECHNOLOGICAL ENVIRONMENT
• Greater usage of apps to place delivery
orders via phones, which may help
increase market reach