2. The metaverse is a parallel virtual world. It consists of multiple
interoperable online spaces, where people (as digital avatars) can
shop, trade, travel, socialize, and interact with one another.
Although the metaverse is still in its infancy, it will clearly shape
the future of business and marketing
Over the next few years, the metaverse is expected to manifest
itself primarily through virtual reality – an alternative, digital world
that can be used for a variety of personal and enterprise purposes.
METAVERSE
METAVERSE
METAVERSE
4. Why
Metaverse?
Why
Metaverse?
Why
Metaverse?
Experience + Expression + Engagement
The metaverse will unlock new opportunities for
buyers and sellers to connect in a new way by
enhancing Physical-World Experiences
Brainstorming of ideas by people through virtual
reality from various parts of the globe
Marketing and communications professionals
need to pay attention to the metaverse because
it’s the next frontier for online interaction. Just
like social media revolutionized the online
marketing landscape, so too will the metaverse.
5. The apparel giant has taken its first steps into the metaverse. The Oregon-
based company has filed seven new trademarks that indicate its intent to
enter the metaverse by making and selling virtual Nike-branded sneakers
and apparel.
As part of the application, the company indicated its intent to make and
sell virtual branded sneakers and apparel.
6. The trademark filings “would very clearly be a nod to this idea
of the metaverse,” Gerben said. “They’re filing new
applications for the company’s main trademarks, saying that
they’re going to launch and start selling virtual clothing,
headwear, shoes, in online and virtual worlds.”
In 2019, a patent for “Cryptokicks,” or virtual collectible shoes
were stored on a blockchain. The patent says that when a
particular sneaker is purchased, a token is unlocked and 10-
digit code will then be linked to the sneaker’s owner. The
owner could also “breed” custom sneakers, which then could
be produced as a physical product.
People familiar with Nike’s plans said the space is a priority for
the brand and consumers can expect to see more virtual
rollouts in the months ahead.
7. Increased reach and engagement
Suitability for all types of business
Long-term results
Improved customer loyalty and referral
High costs
Promotional campaign requirement
Demand for creativity
Pros
Cons
PROS
AND
CONS
OF
METAVERSE
PROS
AND
CONS
OF
METAVERSE
PROS
AND
CONS
OF
METAVERSE
