An example of a client that signed on with MACU. After switching to MX, MACU reached adoption rates of more than 40% in just 5 months – a 1,200% increase vs. their old solution. After integrating the MX mini widget into their homepage, the # of external accounts being added daily more than doubled. Within 5 days after pre-loading all users, MACU saw more than a 500% increase in the # of external accounts being added.

1. CASE STUDY - MACU 01
KEY STATS TO CONSIDER
40% +Adoption
After switching to MX, MACU reached adoption rates of more than
40% in just 5 months – a 1,200% increase vs. their old solution.
2X External Accounts Being Added Daily
After integrating the MX mini widget into their homepage, the # of
external accounts being added daily more than doubled.
500% +Increase in External Accounts
Within 5 days after pre-loading all users, MACU saw more than a
500% increase in the # of external accounts being added.
SITUATION
Finding the Right Partner
In early 2012 MountainAmerica Credit Union (MACU) was
searching for a new partner in digital money management
(DMM). Unhappy with their previous solution, they knew
they could do better – and owed it to their account holders
to provide a superior solution that would really help them
manage their money.
MACU's old solution had not met expectations with
adoption rates of less than three percent and no mobile
capabilities. MACU knew they had to find the right partner
that put the user experience first and could deliver
an immersive and engaging solution that made the
experience delightful for account holders.
It didn't take long for MACU to find MX and see that they
were different. Impressed with their award winning user
interface (UI) and user experience (UX), MACU knew
they had found the right partner, someone that was rapidly
innovating in the space by understanding what matters
most – the user experience.
After visiting MX headquarters and being as impressed
with the company as the products they'd seen, MACU
was excited to sign on.
The MX platform is much more than just a standard
"check-the-box" solution.
Mountain America Credit Union
CASE STUDY
in 3 Years in 5 Months
Previous Provider
ADOPTION % COMPARISON
less than 3%
40%+
After switching to MX, MACU saw adoption rates increase by
more than 1,200% in just 5 months.

2. CASE STUDY - MACU02
REACHING HIGHER
Increased Engagement + ROI
The true gains, however, came when MACU integrated
My Money Manager directly into the homepage of online
banking. Rather than placing the product in a separate
tab, they now show users a breakdown of their spending
immediately upon signing in.
Once the MX mini widget was fully integrated into their
homepage, the number of external accounts being
added daily more than doubled, with the total number
rising by 18%. In addition, the number of users seeing
the product within online banking each month went up
by a factor of six, and active users saw the product 10.9
times per month, up from 5.8.
TAKING ACTION
Launching the MX Platform
MACU decided to private-label the solution so they could
call it their own. To this end, they branded MX under the
label My Money Manager, which allowed MACU to get all
the brand value.
Before launching My Money Manager, MX provided
three on-site trainings and two webinar trainings for
management and front-line employees. On top of this,
MACU led numerous in-house trainings, as well as other
tech trainings and strategy sessions. As a result, MACU
employees learned how My Money Manager fit into their
overall goal and could champion the software.
At product release Rob Cummings, SVP of Online
Banking at MACU, said that “with just a glance, My
Money Manager gives account holders a clear picture of
exactly how their funds are being used.” He added, “By
aggregating all of a user’s account information under one
roof, My Money Manager positions us as a partner with
the account holder to support them in reaching their goals
and showing them how Mountain America products and
services can help.”
In just five months after launch, My Money Manager saw
adoption rates of more than 40 percent — a 1,200%
increase compared to their old solution.
INTEGRATED WIDGETSEPARATE TAB
Homepage
View
AUTO LOAN
$9,295.06
CREDIT CARD
$4,535.29
5421 4598 5687 12365421 4598 5687 1236
Members started
adding even more
external accounts into
My Money Manager
once it was available
on the home page...
more than double.
Last 30 Days
Total Amount
$3,477.52
External Credit Cards 13%
External Mortgages 12%
External Checking 9%
After seamlessly integrating MX into their homepage, MACU saw immediate increases in the following:
afterbefore
External Savings 8%
External Loans 8%
Homepage
View
Source: Internal MX Data via Insight

3. CASE STUDY - MACU 03
HOW MACU DID IT...
... and how you can do it too
Today, MACU experiences more engagement with their
digital channels and products than ever before. Their
account holders use My Money Manager to check all of
their balances at any institution where they have banking
relationships via MACU’s online and mobile banking
platforms. Users can also see all their transactions from
all their accounts automatically categorized, and they
have full access to engaging financial tools like bubble
budgets, debt management, and a net worth tracker.
Due to the success they experienced, MACU decided to
pre-load all users onto the platform in an effort to foster
even more engagement. This meant that every account
holder that logged into online or mobile banking would
be enrolled in My Money Manager and immediately be
able to see and interact with the the spending widget. The
decision paid off as MACU saw the number of external
accounts being added increase by more than 500%
within five days of implementation.
Through implementing the MX platform, MACU has
transformed their online and mobile banking platform into
a central financial hub for account holders — and have
quickly become their primary financial institution.
Being the primary financial institution carries enormous
benefits. As more users sign into MACU instead of the
competition to see their full account data, MACU has
more cross-selling opportunities. Because each user is
pre-loaded into My Money Manager, MACU has access
to a full range of aggregate and anonymized data.
MACU is leveraging this data to grab more wallet share
by directly presenting users with contextual offers at the
right time. In short, by pre-loading all users and leveraging
aggregated data MACU is at the forefront of a customer-
centric banking model.
Best of all, MACU is now fully equipped to appeal to the
account holders most likely to use financial management,
which, as Javelin Research shows, are the most profitable
account holders of all.
By pre-loading all users
and leveraging aggregated
data MACU is at the
forefront of a customer-
centric banking model.
Want to learn more about what MX
can do for you?
GIVE US A CALL: 801.669.5500
“Moneyhawks are the most profitable customers
that we see and study. They’re the hungriest for
new technology, and they’re also the first ones
to say, “if it’s not good enough at my bank, I’ll go
look elsewhere.”
- Mark Schwanhausser, Javelin Research
MX.com
Partner with MX to deliver an immersive and
engaging experience that includes: award-
winning UI/UX, reliable account aggregation
and accurate auto-categorization.
Seamlessly integrate an MX mini widget
into the homepage of online banking for
increased adoption.
Pre-load all users for supercharged
engagement and more external accounts.
By pre-loading all users
and leveraging aggregated
data MACU is at the
forefront of a customer-
centric banking model.