Database marketers should begin testing content marketing, which can improve retention and loyalty to customers, as well as have SEO benefits.

1. What Can Database Marketers
Learn from Content Marketing
World?
Written by: Mark Price,
Managing Partner of M Squared Group
Contact Us: 952.746.3230

2. About M Squared Group
M Squared Group is a data-driven marketing
consulting firm. We help our clients build
measurable, long-term customer relationships and
revenue streams using data-driven insights and
targeted customer communications and services.
Our approach is fast, practical and financially-
driven.
Contact Us:
952.746.3230
info@msquaredgroup.com
www.msquaredgroup.com

3. What I Learned at Content Marketing
World 2013
Every database marketer is in the content
business, whether they want to be or not.
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4. The Question is:
What is your content telling your
customers about your business and
how you want to relate to them?
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5. Start out with these Assumptions:
Customers don't care about your company; they care
about their problems and how you can solve them
Customers and prospects conduct 70%+ of their sales
process before they contact your company
Content transmits valuable insight into your brand, your
values and how you treat customers
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6. The most frequent communication database
marketers send out to their customers is email.
What does your email say about what
you think of your customer?
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7. It is time for database marketers to
become publishers.
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The end result will be increased short- and long-term
revenue as well as increased loyalty and brand
preference.

8. Contact Us: 952.746.3230
This will help you gain share of mind in order to garner
share of wallet.
Content Marketing should be given the same
thorough testing analysis as any other marketing
campaign.

9. This also provides “SEO Fuel”
You increase the chance that customers will find
your information when they search online
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10. As long as consumers have the same
problems, they will keep searching, keep
finding your content,
and then reach out to your company to
help solve their problems
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11. the impact of additional transactions
driven by online content should also
be analyzed and included in the
results.
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So when the results of a content marketing
campaign is analyzed,

12. Customers are sick of the sale, sale, sale
messages delivered by most companies
Just because they take advantage of
the offer does not mean you
have captured their preference or
their loyalty
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13. Marketers need to start testing content + offers over a 3-4
month period.
The net impact could change your marketing,
your marketing department and your impact
on retention and loyalty.
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14. Contact Us: 952.746.3230
Website: http://www.msquaredgroup.com
Blog: http://blog.msquaredgroup.com/blog
Twitter: MarkPriceMSG
LinkedIn: www.linkedin.com/in/markpricemsg/
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Content Marketing World? click here