Class project. Spring 2009.

1. Media Kit Analysis Peter Herman, Mariam Shahab, Courtney Burd, Brittany O’Donnell

2. Glamour Magazine “stylish, award-winning editorial consistently reflects our reader's interest in the world around her while fueling her aspirational, yet accessible lifestyle.”

3. Glamour Magazine Founded in 1939 First national magazine to feature an African-American on the cover (Aug ’68)

4. Awards National Magazine Award - General Excellence 3 Clarion Awards - Women in Communications 3 Front Page Awards - Newswomen’s Club of New York 2005/2006 Ad Age’s A-List, Adweek’s Hot List

5. Editorial Content • Closing deadline is 90 days before printing • Issues On Sale 25 days before that month

7. Editorial Sections Glamour Beauty Glamour Fashion Men, Sex & Love Your Health & Beauty Life & Happiness

8. Circulation

11. Readership Glamour readers spend on average over an hour reading our magazine 32.7% of our audience reads 4 out of every 4 issues they receive. Front to back.

12. Demographics

13. Effective CPM: $13.88 * * based on 1p 4C ad Rates

14. Rates

15. Rates

16. Rates

17. Condé Nast Discount

18. Ad Categories Beauty Jewelry Clothing Opportunities •Technology •Food

19. Ad Pages March Issue: 139.26 pages

20. Ad Specs

21. Innovative Opportunities

22. Innovative Opportunities

23. Glamtones Glamour and Pantone partnered with various brands to make products specifically for our magazine.

24. Competitive Analysis

25. Glamour Magazine “Glamour is doing it your own way.” - Kara Walker