Digital Technologies and Online Marketing Agency MSG Marketing

Internet Marketing and Digital Agency
Tbilisi 2014

სააგენტოს შესახებ
Content
About Agency
Who are we
Mission, values and goals
 How we started
 What are we good at
 Who cooperates with us
 Vision and methods of approach to work
 Agency structure Agency Services
 Marketing and consulting services
 On-line Marketing/ SMM
 Creative works
 Media strategy and planning
 BTL / DM / Guerilla marketing
 Digital technologies and services Agency Advantages

Who are we
We are creative marketing communication agency, that was established in MSG advertising agency and specializes in both traditional communications as well as internet marketing and digital technologies.
About Agency

About Agency
Agency Mission
Agency Values
Agency Goals
To ensure an effective and original marketing solutions for companies to support promotion in the market and competitive environment
 Study on client’s business;
 Concentration on clients’ needs;
 Creative and innovative approach;
 Stable high quality of service;
 Being tactfulness and attentive to clients;
 To Be the best for clients;
 To Be the best for public;
 To be distinguished by originality and individuality;
 To be the desired business partner;

Yet in 2010 we were the first agency in Georgian market who offered non-standard marketing communications complex (Guerrilla marketing) and non-traditional advertising solutions
How we started
About Agency

We process communication strategies, generate creative ideas, create designs, plan ATL, BTL, DM and internet campaigns, create innovative digital products, work in social media marketing, create advertising video rolls, evaluate obtained results. What are we good at
სააგენტოს შესახებ

Despite the agency’s 3-year history, we had an opportunity to cooperate with such transnational companies as Coca-cola, Tic- tac, P&G, Raffaello, Kinder, Martini, Samsung, Fujitsu, Johnnie Walker, Winston, Camel, MAN, Nestle, JCB, HP, o.b., Sano . Still it’s an incomplete list of clients with whom we’d successfully cooperated. From 2013 year MSG Marketing joined Gaa Holding.
Who cooperated with us
About Agency

Concentration on clients’ needs
In-depth study of client’s business
Innovative and creative approach
Responsibility
Getting quality/valuable outcomes
Vision and methods of approach to work
About Agency

Director
Finance department
On-line, SMM department
Creative department
Digital production
Strategic planning department
Marketing manager
analyst
New business manager
PR Manager
SMM Manager
Content Manager
ATL Manager
BTL/DM Manager
Guerilla marketing Manager
Media planning department
Client service director
Client service manager
Client service department
Creative director
Designer-Animator
Media planning manager
Designer
Programmer-software developer
Flash programmer
Web-Administrator
The work principle of MSG Marketing is coherent and coordinated working activities of all departments
Client service manager 2
Agency Structure

Marketing and consulting
1. Marketing researches
2. Marketing communication monitoring
3. Market Situation Analysis and Diagnostics
4. SWOT Analysis
5. Target audience research
6. Market segmentation
7. Brand image strategy
8. Brand development strategy
9. Brand positioning strategy
10. Strategy and consulting of Marketing communications (IMC)
Marketing and consulting services
Agency Services

On-line Marketing / SMM
http://www.facebook.com/TrustGeorgia?fref=ts
http://www.facebook.com/leaf.ge?fref=ts
http://www.facebook.com/TicTacGeorgia?fref=ts
On-line, SMM Services
10. Monitoring, analytics, reports.
1. On-line, SMM strategy development
2. Selection of internet platforms
3. Creation of groups and pages
4. Content management and SEO
5. Working with and administrating interface
6. Working with opinion makers
7. Virus marketing
8. Contextual and banner advertisement
9. On-line PR
Agency Services

On-line Marketing / SMM Martini Royale Casting Project goals
Supporting brand MARTINI in Social network and increasing the “like” count of page
Informing target audience about the competition and increasing the engagement rate.
Support with advertising campaign and promotional/stimulating events
Results During the campaign, 17554 new fans joined the page; 95 Video roll of participants have been received; Georgian participant Mariam Kublashvili was one of 7 finalists out of 26 country.
Agency Services

Samsung Galaxy Note Project Goals
Supporting Samsung Galaxy Note in market entering phase with Social Media.;
 Internet support for stimulating(promotional) campaigns;
Informing target audience about product using applications. Results During first two weeks page was liked by more than 2600 fans; Was received and uploaded more than 600 photo- caricature; Campaign was supported by the television advertisement, the press and internet blogs.
http://www.facebook.com/samsunggalaxynotestudiogeorgia
Agency Services

Share Coca Cola with friends Project goals
On-line campaign support for “Share Coca Cola with friends” within the global advertising campaign
 Creation of brand’s official Georgian Facebook page and providing target audience engagement
Internet support for stimulating(promotional) campaigns;
 Media planning and establishing of internet advertising campaign;
Agency Services

Creating and administratingcorporate pages in social network – Facebook (pages incomplete list)
Agency Services
https://www.facebook.com/KinderGeorgia
http://www.facebook.com/leaf.ge?fref=ts
http://www.facebook.com/TicTacGeorgia?fref=ts
http://www.facebook.com/TrustGeorgia?fref=ts
https://www.facebook.com/pages/Delta- Invest/437512776335002
https://www.facebook.com/DidiDasatskisi

Measure rates of internet advertising campaign
Agency Services

Creative Works
Based on client’s demand and marketing, we create…
Creative Works
1. Creative strategy and Ideas
2. Branding (full branding)
3. Design works
4. Creation of advertising video roll scenarios and copyright.
5. Preparation of advertising messages
6. Music and sound design/recording
7. Creation and adapting of 2D and 3D video rolls
Agency Services

Creative works
Agency Services

Media planning
1. Media strategy and tactic
2. Media analysis and monitoring
3. Choosing media channels
4. Media graphic and budgeting
5. Media place purchasing and placing
6. Analysis of obtained results
7. Reports
Media strategy and planning
Agency Services

BTL / DM / Guerilla marketing
Agency Services
Stimulation, direct and guerrilla marketing
10. Measuring results and making reports
1. Events strategy development
2. Choosing Marketing methods
3. Consumer stimulation
4. Trade unit stimulation
5. Merchandising and POSM inventory
6. Mailing and SMS
7. Event- Marketing
8. Guerrilla marketing
9. Campaign budgeting and mechanics

Consumer Promotion Sampling
Brand FARMASI’s campaign of attracting new consultants with flyers distribution
New products distribution of Brand BIC and target audience stimulation
Brand Kotex products popularize to target audience
Popularizing and informing Persen’s products to target audience.
Agency Services

Consumer Promotion Degustation
Degustation of brand DOLE’s new products in supermarkets.
Degustation of brand “Kazbegi” new products and stimulation of consumers.
Brand KINDER’s stimulating campaign with degustation mechanics.
Degustation of brand Maestro de Oliva’s products in supermarkets.
Agency Services

Consumer Promotion Games and lottery
“Vestel” and beer brand “Aluda” ’s combined lottery
Game-Lottery’s final stage of beer brand “Lomisi”
Concern MAN ‘s lottery game for tickets for attending Auto Show.
Agency Services

Consumer Promotion Customers promotion
Promoting the customers of brand VALIO in Supermarket
Brand “3 korochki” promo - 4+1 Degustation and promotion of the customers
Stimulation promo campaign of Aquafresh – promoting customers.
Agency Services

Trade Promotion Merchandising and POSM Inventory Brand o.b. ‘s summer stimulation campaign in pharmacies network
wobbler
Agency Services

Consumer Promotion Merchandising and POSM Inventory Supporting campaign of brand “Mziuri” in a retail chain.
Wobbler
Shelf talker
Pricing for bottles
Poster
Shelf divider
Sticker
Agency Service

Consumer Promotion Gifts Inventory
Wobbler
Shelf talker
Butter plate
Pens
Branded bags
Cups
Clock - stopwatch
Notebooks
Agency Services

Event Marketing Presentations The presentation ceremony of new models of automobile concern MAN
Agency Services

Event Marketing Presentations Presentation of new office and service-centre of “Tegeta Motors” company.
Agency Services

Event Marketing Presentations German chemical company – BASF’s presentation with furshet about new products in hotel Radisson Iveria.
Agency Services

Event Marketing Organizing exhibitions and award ceremonies
Agency Services

Guerilla marketing Unconventional marketing campaigns
Ecological fuel-related campaign supported by U.S. chamber of commerce
Valentine’s Day-related campaign in cinemas.
Agency Services

Guerilla campaign of Galaxy (household equipments hypermarket)
Agency Services

Guerilla campaign of brand Nestle supporting children food/meal.
Agency Services

Direct Marketing
Mailing campaign of cigarette brand WINSTON
Agency Services

Direct Marketing
Mailing campaign of cigarette CAMEL dedicated to 100 year anniversary of brand
Agency Services
Mailing campaign of cigarette brand SOBRANIE
http://partisani.ge/12392382920349/

Digital technologies and services
Agency Services
1. Creating(developing) and administrating websites.
2. Creating Facebook applications
3. Promotional(advertising) flash banners
4. 2D and 3D animations
5. Internet Games
6. Interactive video production, QR codes, Augmented Reality
7. Consultation services in digital technologies

Web-sites
Completed tasks Creating website structure of cigarette brand WINSTON, designing and programming support, arranging competition, codes registration, creating databases, administrating.
http://winston.ge
Agency Services

Web-Sites
Completed tasks Automobile concern MAN’s representatives in Georgia. Creating multi-level and multi-functional website structure, design and programming support.
http://man.com.ge
Agency Services

Web-Sites
Completed tasks Special equipments manufacturer English company – JCB’s representative in Georgia. Creating multi-level and multi- functional website structure, design and programming support.
http://jcb.ge
Agency Services

Web-sites
Completed tasks Creating structure of interactive promo-website of cigarette brand CAMEL dedicated to 100 year anniversary, designing and programming support, arranging competition, codes registration, creating databases, administrating
http://discover-club.ge
Agency Services

Web-sites
http://www.partisani.ge/
http://veziri.ge/
http://kvariati.ge/
http://magicdoctor.ge/
http://www.mci.ge/
http://premix.ge/main/modules
Agency Services

Facebook applications
 Samsung galaxy note - opening and administrating promo-page; Reporting.
 Content creation (Photo/Video/Text), Advertising campaign onFacebook and internet websites.
 Creating Product presentation applications
 Creating interactive drawing applications
www.facebook.com/samsunggalaxynotestudiogeorgia
http://www.facebook.com/samsunggalaxynotestudiogeorgia/app_302650676471524
https://www.facebook.com/samsunggalaxynotestudiogeorgia/app_167379126717949
http://www.facebook.com/samsunggalaxynotestudiogeorgia/app_302650676471524
Agency Services

 Opening and administrating Coca Cola ‘s Georgian promo fan-page; Reporting;
 Content Creation (Photo/Video/Text), advertising campaign on Facebookand internet websites
 Georgian adaptation of promo application - “Share Coca Cola with friends”
 Administration and management of application
Agency Services

 Creating the Flash presentation for energy chewing gum – Blitz’s Georgian branded Facebook page.
Agency Services
https://www.facebook.com/blitzgeorgia/app_687909267920517

 Uzbek restaurant Gruzbek - opening and administrating Facebook page; Reporting;
 Application – Creating menu and administrating
Agency Services

 German manufacturer of household appliances brand - Fakir’s photo competition application; Administration and Creation.
Agency Services
https://www.facebook.com/fakir.georgia/app_417306811721262
https://www.facebook.com/fakir.georgia/app_417306811721262
https://www.facebook.com/fakir.georgia

 “Atriumi” project of construction company “Delta Invest” support;
 Opening and administrating Facebook page; Reporting.
 Application – Photo and video Gallery
https://www.facebook.com/pages/Delta- Invest/437512776335002?ref=hl
https://www.facebook.com/pages/Delta- Invest/437512776335002?id=437512776335002&sk=app_577121378979427
https://www.facebook.com/pages/Delta- Invest/437512776335002?id=437512776335002&sk=app_159757777520268
Agency Services

 Opening and administration of official Facebook page of Trade house “Design City”;
 Content Creation (Photo/Video/Text), advertising campaign on Facebook, Reporting
Application- Product catalogue
Application – discount card application
https://www.facebook.com/pages/Design- City- %E1%83%93%E1%83%98%E1%83%96%E1%83%90%E1%83%98%E1%83%9C- %E1%83%A1%E1%83%98%E1%83%97%E1%83%98/270864076388509?fref=ts
https://www.facebook.com/pages/Design- City- %E1%83%93%E1%83%98%E1%83%96%E1%83%90%E1%83%98%E1%83%9C- %E1%83%A1%E1%83%98%E1%83%97%E1%83%98/270864076388509?id=270864076388509&sk= app_332669823532328
https://www.facebook.com/pages/Design- City- %E1%83%93%E1%83%98%E1%83%96%E1%83%90% E1%83%98%E1%83%9C- %E1%83%A1%E1%83%98%E1%83%97%E1%83%98/ 270864076388509?id=270864076388509&sk=app_164167473601477
Agency Services

 Opening and Administrating Georgian Facebook page of company “Trust”.
 Content Creation (Photo/Video/Text), advertising campaign on Facebook; Reporting;
 Application – Product catalogue
 Application – Trading facilities catalogue
https://www.facebook.com/TrustGeorgia
https://www.facebook.com/TrustGeorgia/app_ 482826465147615
https://www.facebook.com/TrustGeorgia/app_ 720699197946873
Agency Services

Flash-Banners
Agency Services
 Company - Design City’s web-banners
 Company – Camel’s web-banners
 New Year’s greeting e-cards for companies
http://partisani.uni.me/banners/

Flash-Banners
Agency Services
 Company - Tic-Tac’s web-banners
Brand Winston’s web-banners
 Brand Tic-Tac’s web-banners
 Learning centre LEAF’s web-banners
http://partisani.uni.me/banners/

2D and 3D video animations
 TV Video rolls for educational centre - LEAF
Agency Services
http://www.youtube.com/user/MSGMarketingi

2D and 3D video animations
3D TV video roll for company Finprofile.
Agency Services
Video rolls for brand Winston
http://www.youtube.com/user/MSGMarketingi

Interactive Internet-Games
Interactive game of special equipment manufacturer English company -JCB
http://jcb.ge/index.php?page=jcb-game
Agency Services

Interactive game support to promo campaign of household appliances network “Smile”
http://partisani.ge/smileGame/
Agency Services

Interactive game support to promo campaign of cigarette brand “Winston” for getting the main summer prize
http://partisani.ge/directory=news_c/section=news/article=146
Agency Services

Interactive game support to promo campaign of cigarette brand “Winston” for winning the main winter prize
http://winston.ge/game/
Agency Services

 Integrated and multilateral marketing services complex;
 Development of results-based strategies;
 Orientation on client’s objectives;
 Creative and innovative approach;
 Existence of teamwork;
 Financial capability;
 Responsibility for the consequences;
Advantages of agency

Tbilisi 0186, Vazha-Fshavela aven. # 16 TEL: 225 15 00; 220 73 74 marketing@msg.com.ge www.partisani.ge www.blog.partisani.ge

Digital Technologies and Online Marketing Agency MSG Marketing

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