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Digital Technologies and Online Marketing Agency MSG Marketing

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Digital Technologies and Online Marketing Agency MSG Marketing

  1. 1. Internet Marketing and Digital Agency Tbilisi 2014
  2. 2. სააგენტოს შესახებ Content About Agency Who are we Mission, values and goals  How we started  What are we good at  Who cooperates with us  Vision and methods of approach to work  Agency structure Agency Services  Marketing and consulting services  On-line Marketing/ SMM  Creative works  Media strategy and planning  BTL / DM / Guerilla marketing  Digital technologies and services Agency Advantages
  3. 3. Who are we We are creative marketing communication agency, that was established in MSG advertising agency and specializes in both traditional communications as well as internet marketing and digital technologies. About Agency
  4. 4. About Agency Agency Mission Agency Values Agency Goals To ensure an effective and original marketing solutions for companies to support promotion in the market and competitive environment  Study on client’s business;  Concentration on clients’ needs;  Creative and innovative approach;  Stable high quality of service;  Being tactfulness and attentive to clients;  To Be the best for clients;  To Be the best for public;  To be distinguished by originality and individuality;  To be the desired business partner;
  5. 5. Yet in 2010 we were the first agency in Georgian market who offered non-standard marketing communications complex (Guerrilla marketing) and non-traditional advertising solutions How we started About Agency
  6. 6. We process communication strategies, generate creative ideas, create designs, plan ATL, BTL, DM and internet campaigns, create innovative digital products, work in social media marketing, create advertising video rolls, evaluate obtained results. What are we good at სააგენტოს შესახებ
  7. 7. Despite the agency’s 3-year history, we had an opportunity to cooperate with such transnational companies as Coca-cola, Tic- tac, P&G, Raffaello, Kinder, Martini, Samsung, Fujitsu, Johnnie Walker, Winston, Camel, MAN, Nestle, JCB, HP, o.b., Sano . Still it’s an incomplete list of clients with whom we’d successfully cooperated. From 2013 year MSG Marketing joined Gaa Holding. Who cooperated with us About Agency
  8. 8. Concentration on clients’ needs In-depth study of client’s business Innovative and creative approach Responsibility Getting quality/valuable outcomes Vision and methods of approach to work About Agency
  9. 9. Director Finance department On-line, SMM department Creative department Digital production Strategic planning department Marketing manager analyst New business manager PR Manager SMM Manager Content Manager ATL Manager BTL/DM Manager Guerilla marketing Manager Media planning department Client service director Client service manager Client service department Creative director Designer-Animator Media planning manager Designer Programmer-software developer Flash programmer Web-Administrator The work principle of MSG Marketing is coherent and coordinated working activities of all departments Client service manager 2 Agency Structure
  10. 10. Marketing and consulting 1. Marketing researches 2. Marketing communication monitoring 3. Market Situation Analysis and Diagnostics 4. SWOT Analysis 5. Target audience research 6. Market segmentation 7. Brand image strategy 8. Brand development strategy 9. Brand positioning strategy 10. Strategy and consulting of Marketing communications (IMC) Marketing and consulting services Agency Services
  11. 11. On-line Marketing / SMM http://www.facebook.com/TrustGeorgia?fref=ts http://www.facebook.com/leaf.ge?fref=ts http://www.facebook.com/TicTacGeorgia?fref=ts On-line, SMM Services 10. Monitoring, analytics, reports. 1. On-line, SMM strategy development 2. Selection of internet platforms 3. Creation of groups and pages 4. Content management and SEO 5. Working with and administrating interface 6. Working with opinion makers 7. Virus marketing 8. Contextual and banner advertisement 9. On-line PR Agency Services
  12. 12. On-line Marketing / SMM Martini Royale Casting Project goals Supporting brand MARTINI in Social network and increasing the “like” count of page Informing target audience about the competition and increasing the engagement rate. Support with advertising campaign and promotional/stimulating events Results During the campaign, 17554 new fans joined the page; 95 Video roll of participants have been received; Georgian participant Mariam Kublashvili was one of 7 finalists out of 26 country. Agency Services
  13. 13. On-line Marketing / SMM Samsung Galaxy Note Project Goals Supporting Samsung Galaxy Note in market entering phase with Social Media.;  Internet support for stimulating(promotional) campaigns; Informing target audience about product using applications. Results During first two weeks page was liked by more than 2600 fans; Was received and uploaded more than 600 photo- caricature; Campaign was supported by the television advertisement, the press and internet blogs. http://www.facebook.com/samsunggalaxynotestudiogeorgia Agency Services
  14. 14. On-line Marketing / SMM Share Coca Cola with friends Project goals On-line campaign support for “Share Coca Cola with friends” within the global advertising campaign  Creation of brand’s official Georgian Facebook page and providing target audience engagement Internet support for stimulating(promotional) campaigns;  Media planning and establishing of internet advertising campaign; Agency Services
  15. 15. On-line Marketing / SMM Creating and administratingcorporate pages in social network – Facebook (pages incomplete list) Agency Services https://www.facebook.com/KinderGeorgia http://www.facebook.com/leaf.ge?fref=ts http://www.facebook.com/TicTacGeorgia?fref=ts http://www.facebook.com/TrustGeorgia?fref=ts https://www.facebook.com/pages/Delta- Invest/437512776335002 https://www.facebook.com/DidiDasatskisi
  16. 16. On-line Marketing / SMM Measure rates of internet advertising campaign Agency Services
  17. 17. Creative Works Based on client’s demand and marketing, we create… Creative Works 1. Creative strategy and Ideas 2. Branding (full branding) 3. Design works 4. Creation of advertising video roll scenarios and copyright. 5. Preparation of advertising messages 6. Music and sound design/recording 7. Creation and adapting of 2D and 3D video rolls Agency Services
  18. 18. Creative works Agency Services
  19. 19. Media planning 1. Media strategy and tactic 2. Media analysis and monitoring 3. Choosing media channels 4. Media graphic and budgeting 5. Media place purchasing and placing 6. Analysis of obtained results 7. Reports Media strategy and planning Agency Services
  20. 20. BTL / DM / Guerilla marketing Agency Services Stimulation, direct and guerrilla marketing 10. Measuring results and making reports 1. Events strategy development 2. Choosing Marketing methods 3. Consumer stimulation 4. Trade unit stimulation 5. Merchandising and POSM inventory 6. Mailing and SMS 7. Event- Marketing 8. Guerrilla marketing 9. Campaign budgeting and mechanics
  21. 21. BTL / DM / Guerilla marketing Consumer Promotion Sampling Brand FARMASI’s campaign of attracting new consultants with flyers distribution New products distribution of Brand BIC and target audience stimulation Brand Kotex products popularize to target audience Popularizing and informing Persen’s products to target audience. Agency Services
  22. 22. BTL / DM / Guerilla marketing Consumer Promotion Degustation Degustation of brand DOLE’s new products in supermarkets. Degustation of brand “Kazbegi” new products and stimulation of consumers. Brand KINDER’s stimulating campaign with degustation mechanics. Degustation of brand Maestro de Oliva’s products in supermarkets. Agency Services
  23. 23. BTL / DM / Guerilla marketing Consumer Promotion Games and lottery “Vestel” and beer brand “Aluda” ’s combined lottery Game-Lottery’s final stage of beer brand “Lomisi” Concern MAN ‘s lottery game for tickets for attending Auto Show. Agency Services
  24. 24. BTL / DM / Guerilla marketing Consumer Promotion Customers promotion Promoting the customers of brand VALIO in Supermarket Brand “3 korochki” promo - 4+1 Degustation and promotion of the customers Stimulation promo campaign of Aquafresh – promoting customers. Agency Services
  25. 25. BTL / DM / Guerilla marketing Trade Promotion Merchandising and POSM Inventory Brand o.b. ‘s summer stimulation campaign in pharmacies network wobbler Agency Services
  26. 26. BTL / DM / Guerilla marketing Consumer Promotion Merchandising and POSM Inventory Supporting campaign of brand “Mziuri” in a retail chain. Wobbler Shelf talker Pricing for bottles Poster Shelf divider Sticker Agency Service
  27. 27. BTL / DM / Guerilla marketing Consumer Promotion Gifts Inventory Wobbler Shelf talker Butter plate Pens Branded bags Cups Clock - stopwatch Notebooks Agency Services
  28. 28. BTL / DM / Guerilla marketing Event Marketing Presentations The presentation ceremony of new models of automobile concern MAN Agency Services
  29. 29. BTL / DM / Guerilla marketing Event Marketing Presentations Presentation of new office and service-centre of “Tegeta Motors” company. Agency Services
  30. 30. BTL / DM / Guerilla marketing Event Marketing Presentations German chemical company – BASF’s presentation with furshet about new products in hotel Radisson Iveria. Agency Services
  31. 31. BTL / DM / Guerilla marketing Event Marketing Organizing exhibitions and award ceremonies Agency Services
  32. 32. BTL / DM / Guerilla marketing Guerilla marketing Unconventional marketing campaigns Ecological fuel-related campaign supported by U.S. chamber of commerce Valentine’s Day-related campaign in cinemas. Agency Services
  33. 33. BTL / DM / Guerilla marketing Guerilla marketing Unconventional marketing campaigns Guerilla campaign of Galaxy (household equipments hypermarket) Agency Services
  34. 34. BTL / DM / Guerilla marketing Guerilla marketing Unconventional marketing campaigns Guerilla campaign of brand Nestle supporting children food/meal. Agency Services
  35. 35. BTL / DM / Guerilla marketing Direct Marketing Mailing campaign of cigarette brand WINSTON Agency Services
  36. 36. BTL / DM / Guerilla marketing Direct Marketing Mailing campaign of cigarette CAMEL dedicated to 100 year anniversary of brand Agency Services Mailing campaign of cigarette brand SOBRANIE http://partisani.ge/12392382920349/
  37. 37. Digital technologies and services Agency Services Digital technologies and services 1. Creating(developing) and administrating websites. 2. Creating Facebook applications 3. Promotional(advertising) flash banners 4. 2D and 3D animations 5. Internet Games 6. Interactive video production, QR codes, Augmented Reality 7. Consultation services in digital technologies
  38. 38. Digital technologies and services Web-sites Completed tasks Creating website structure of cigarette brand WINSTON, designing and programming support, arranging competition, codes registration, creating databases, administrating. http://winston.ge Agency Services
  39. 39. Digital technologies and services Web-Sites Completed tasks Automobile concern MAN’s representatives in Georgia. Creating multi-level and multi-functional website structure, design and programming support. http://man.com.ge Agency Services
  40. 40. Digital technologies and services Web-Sites Completed tasks Special equipments manufacturer English company – JCB’s representative in Georgia. Creating multi-level and multi- functional website structure, design and programming support. http://jcb.ge Agency Services
  41. 41. Digital technologies and services Web-sites Completed tasks Creating structure of interactive promo-website of cigarette brand CAMEL dedicated to 100 year anniversary, designing and programming support, arranging competition, codes registration, creating databases, administrating http://discover-club.ge Agency Services
  42. 42. Digital technologies and services Web-sites http://www.partisani.ge/ http://veziri.ge/ http://kvariati.ge/ http://magicdoctor.ge/ http://www.mci.ge/ http://premix.ge/main/modules Agency Services
  43. 43. Digital technologies and services Facebook applications  Samsung galaxy note - opening and administrating promo-page; Reporting.  Content creation (Photo/Video/Text), Advertising campaign onFacebook and internet websites.  Creating Product presentation applications  Creating interactive drawing applications www.facebook.com/samsunggalaxynotestudiogeorgia http://www.facebook.com/samsunggalaxynotestudiogeorgia/app_302650676471524 https://www.facebook.com/samsunggalaxynotestudiogeorgia/app_167379126717949 http://www.facebook.com/samsunggalaxynotestudiogeorgia/app_302650676471524 Agency Services
  44. 44. Digital technologies and services Facebook applications  Opening and administrating Coca Cola ‘s Georgian promo fan-page; Reporting;  Content Creation (Photo/Video/Text), advertising campaign on Facebookand internet websites  Georgian adaptation of promo application - “Share Coca Cola with friends”  Administration and management of application Agency Services
  45. 45. Digital technologies and services Facebook applications  Creating the Flash presentation for energy chewing gum – Blitz’s Georgian branded Facebook page. Agency Services https://www.facebook.com/blitzgeorgia/app_687909267920517
  46. 46. Digital technologies and services Facebook applications  Uzbek restaurant Gruzbek - opening and administrating Facebook page; Reporting;  Content Creation (Photo/Video/Text), advertising campaign on Facebookand internet websites  Application – Creating menu and administrating Agency Services
  47. 47. Digital technologies and services Facebook applications  German manufacturer of household appliances brand - Fakir’s photo competition application; Administration and Creation. Agency Services https://www.facebook.com/fakir.georgia/app_417306811721262 https://www.facebook.com/fakir.georgia/app_417306811721262 https://www.facebook.com/fakir.georgia
  48. 48. Digital technologies and services Facebook applications  “Atriumi” project of construction company “Delta Invest” support;  Opening and administrating Facebook page; Reporting.  Content Creation (Photo/Video/Text), advertising campaign on Facebookand internet websites  Application – Photo and video Gallery https://www.facebook.com/pages/Delta- Invest/437512776335002?ref=hl https://www.facebook.com/pages/Delta- Invest/437512776335002?id=437512776335002&sk=app_577121378979427 https://www.facebook.com/pages/Delta- Invest/437512776335002?id=437512776335002&sk=app_159757777520268 Agency Services
  49. 49. Digital technologies and services Facebook applications  Opening and administration of official Facebook page of Trade house “Design City”;  Content Creation (Photo/Video/Text), advertising campaign on Facebook, Reporting Application- Product catalogue Application – discount card application https://www.facebook.com/pages/Design- City- %E1%83%93%E1%83%98%E1%83%96%E1%83%90%E1%83%98%E1%83%9C- %E1%83%A1%E1%83%98%E1%83%97%E1%83%98/270864076388509?fref=ts https://www.facebook.com/pages/Design- City- %E1%83%93%E1%83%98%E1%83%96%E1%83%90%E1%83%98%E1%83%9C- %E1%83%A1%E1%83%98%E1%83%97%E1%83%98/270864076388509?id=270864076388509&sk= app_332669823532328 https://www.facebook.com/pages/Design- City- %E1%83%93%E1%83%98%E1%83%96%E1%83%90% E1%83%98%E1%83%9C- %E1%83%A1%E1%83%98%E1%83%97%E1%83%98/ 270864076388509?id=270864076388509&sk=app_164167473601477 Agency Services
  50. 50. Digital technologies and services Facebook applications  Opening and Administrating Georgian Facebook page of company “Trust”.  Content Creation (Photo/Video/Text), advertising campaign on Facebook; Reporting;  Application – Product catalogue  Application – Trading facilities catalogue https://www.facebook.com/TrustGeorgia https://www.facebook.com/TrustGeorgia/app_ 482826465147615 https://www.facebook.com/TrustGeorgia/app_ 720699197946873 Agency Services
  51. 51. Digital technologies and services Flash-Banners Agency Services  Company - Design City’s web-banners  Company – Camel’s web-banners  New Year’s greeting e-cards for companies http://partisani.uni.me/banners/
  52. 52. Digital technologies and services Flash-Banners Agency Services  Company - Tic-Tac’s web-banners Brand Winston’s web-banners  Brand Tic-Tac’s web-banners  Learning centre LEAF’s web-banners http://partisani.uni.me/banners/
  53. 53. Digital technologies and services 2D and 3D video animations  TV Video rolls for educational centre - LEAF Agency Services http://www.youtube.com/user/MSGMarketingi
  54. 54. Digital technologies and services 2D and 3D video animations 3D TV video roll for company Finprofile. Agency Services Video rolls for brand Winston http://www.youtube.com/user/MSGMarketingi
  55. 55. Digital technologies and services Interactive Internet-Games Interactive game of special equipment manufacturer English company -JCB http://jcb.ge/index.php?page=jcb-game Agency Services
  56. 56. Digital technologies and services Interactive Internet-Games Interactive game support to promo campaign of household appliances network “Smile” http://partisani.ge/smileGame/ Agency Services
  57. 57. Digital technologies and services Interactive Internet-Games Interactive game support to promo campaign of cigarette brand “Winston” for getting the main summer prize http://partisani.ge/directory=news_c/section=news/article=146 Agency Services
  58. 58. Digital technologies and services Interactive Internet-Games Interactive game support to promo campaign of cigarette brand “Winston” for winning the main winter prize http://winston.ge/game/ Agency Services
  59. 59.  Integrated and multilateral marketing services complex;  Development of results-based strategies;  Orientation on client’s objectives;  Creative and innovative approach;  Existence of teamwork;  Financial capability;  Responsibility for the consequences; Advantages of agency
  60. 60. Tbilisi 0186, Vazha-Fshavela aven. # 16 TEL: 225 15 00; 220 73 74 marketing@msg.com.ge www.partisani.ge www.blog.partisani.ge

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