This document provides guidance for student leaders on managing personalities, resolving conflicts, negotiating solutions, influencing decision makers, and planning effective advocacy strategies. It discusses six challenging personality types, five conflict styles, and an interest-based relational approach. It also summarizes techniques of social influence, including reciprocation, scarcity, authority, consistency, liking, and consensus. The document provides questions to help students apply these concepts when advocating for issues like tuition, student life, and higher education funding.