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The Student Leader Survival Plan


Managing Difficult Personalities
 Six challenging personality types



Conflict Resolution
 Five different conflict styles



Interest Based Relational Approach






Set the Scene
Gather Information
Agree on the Problem
Brainstorm
Negotiate a Solution





Advocacy Days (D.C. & St. Paul)
Tuition & Fee Consultation
Student Life Committees
Understanding the psychology of persuasion
will:
 Show how techniques are used on you
 Teach you how to use these techniques to your

advantage


Dr. Robert Cialdini identified six universal
practices in social influence.
 Reciprocation
 Scarcity
 Authority
 Consistency
 Liking
 Consensus




Giving to get something.
Question 1: What “gifts” could you give to
authorities that influence student policy?
Question 2: What could be seen as a fair return
for those “gifts”?




Resources are limited
Question 1: What “limited resources” drive
the need for affordable higher education.
Question 2: How can your proposals be
considered “Limited Time Offers”?




The Expert Opinion
Question 1: Who are the champions among
authority who will support your cause?
Question 2: What research can you provide to
back up your arguments?





Also known as Consistency & Commitment
Question 1: What small commitments can you
get people to agree to in order to create
consistent support?
Question 2: How do you stage your needs to
gain increased support later on?




Creating a persona or organization that people
like to work with.
Question 1: How should you approach the
people you need to work with?
Question 2: How can you learn more about
them in order to get them to like you?




Also known as Social Proof. People will
follow what other people are doing.
Question 1: How can you create or locate
evidence of social proof for your agenda?
Question 2: How can you use previous
techniques to establish social proof?


Identify student needs on your campus
 CCSSE Survey
 Tabling/Networking/Personal Survey



Locate campus strategic plan
 Find elements that match student needs



Research the deal-makers
 More networking
 Google searches


Plan Short & Long Term
 Transition new leadership
 Adapt plans to new leadership



Stay Flexible
 Change with the climate



Celebrate victories, no matter how small
The science of persuasion

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The science of persuasion

  • 1. The Student Leader Survival Plan
  • 2.  Managing Difficult Personalities  Six challenging personality types  Conflict Resolution  Five different conflict styles  Interest Based Relational Approach      Set the Scene Gather Information Agree on the Problem Brainstorm Negotiate a Solution
  • 3.     Advocacy Days (D.C. & St. Paul) Tuition & Fee Consultation Student Life Committees Understanding the psychology of persuasion will:  Show how techniques are used on you  Teach you how to use these techniques to your advantage
  • 4.  Dr. Robert Cialdini identified six universal practices in social influence.  Reciprocation  Scarcity  Authority  Consistency  Liking  Consensus
  • 5.    Giving to get something. Question 1: What “gifts” could you give to authorities that influence student policy? Question 2: What could be seen as a fair return for those “gifts”?
  • 6.    Resources are limited Question 1: What “limited resources” drive the need for affordable higher education. Question 2: How can your proposals be considered “Limited Time Offers”?
  • 7.    The Expert Opinion Question 1: Who are the champions among authority who will support your cause? Question 2: What research can you provide to back up your arguments?
  • 8.    Also known as Consistency & Commitment Question 1: What small commitments can you get people to agree to in order to create consistent support? Question 2: How do you stage your needs to gain increased support later on?
  • 9.    Creating a persona or organization that people like to work with. Question 1: How should you approach the people you need to work with? Question 2: How can you learn more about them in order to get them to like you?
  • 10.    Also known as Social Proof. People will follow what other people are doing. Question 1: How can you create or locate evidence of social proof for your agenda? Question 2: How can you use previous techniques to establish social proof?
  • 11.  Identify student needs on your campus  CCSSE Survey  Tabling/Networking/Personal Survey  Locate campus strategic plan  Find elements that match student needs  Research the deal-makers  More networking  Google searches
  • 12.  Plan Short & Long Term  Transition new leadership  Adapt plans to new leadership  Stay Flexible  Change with the climate  Celebrate victories, no matter how small