Historical Development of KFC, Vision & Mission of KFC, Business Operation day by day, Globalization of KFC, SWOT analysis of KFC

1. KENTUCKY FRIED CHICKEN

2. Background of KFC
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Kentucky Fried Chicken is one of the largest fast
food Franchise concepts of today; it is present in
various countries around the world and it has
been able to establish a renowned International
reputation in multiple continents. Starting in the
United States in the 1939, it has grown to become
a true multi-domestic company.
KFC has focused on foreign markets since the
1960s and has found a new challenge today in
conquering Asia.

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Vision & Mission of KFC
Vision
To be leading integrated food services
group in ASEAN region delivering
consistent quality products and excellent
customer focused
Mission
To maximize profitability, improve
shareholder value and deliver sustainable
growth year after year.

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 1952 : Harland Sanders begins actively
franchising his chicken business. Market value
only $105.
 1960: 400 franchise units in the U.S. and
Canada
 1964: Kentucky Fried Chicken has more than
600 franchised outlets in the United States,
Canada and the first overseas outlet, in
England. Market Value was $2 million.
 1971: More than 3,500 franchised and
company-owned restaurants are in worldwide
operation when Heublein Inc. acquires KFC
Business Operation of KFC

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 1979: approximately 6,000 KFC restaurants
doing their operations worldwide.
 1982: Kentucky Fried Chicken becomes a
subsidiary of R.J. Reynolds Industries, Inc.
 1986: PepsiCo, Inc. acquires KFC from R.J.
Reynolds Industries, Inc. Market value was
$840 million.
 1997: PepsiCo, Inc. announces the spin-off of
its quick service restaurants – KFC, Taco Bell
and Pizza Hut – into Tricon Global Restaurants,
Inc.
 2002: Tricon Global Restaurants, Inc. changes
Business Operation of KFC

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 2006: Served more than 1 billion people in 80
territories around the world.
 And now there are over 14,000 KFC outlets in
118 territories around the world. And every day,
nearly eight million customers are served
around the world. There current market value is
$9.7 billion.
Business Operation of KFC

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 KFC in China: In 1987 KFC started their
operation in China & within seventeen years
they celebrated 1000th restaurant milestone in
Beijing on January 16, 2004. Now there have
4,563 unit of KFC restaurant.
 KFC in Philippines: KFC started its operation
in the Philippines in 1967; it was managed by
different franchisees. On June 1994, Manuel U.
Agustines obtained the sole franchise over the
sale and distribution of KFC products in the
Philippines
Globalization of KFC

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 KFC in India: 52 KFC outlets currently operating
in the whole of India (under other local
franchisees). Sandeep Kohli (managing director
of Indian subcontinent of Yum!) said “We plan to
expand to wherever our customers are and there
is no limit to our expansion”.
 KFC in UK: With over 750 restaurants in the UK
and an annual growth rate of 15% KFC continues
to be the fastest growing restaurant brand in the
UK. During the last 5 years we have opened over
200 new restaurants and want to increase this
level of opening even further over the next 5
Globalization of KFC

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 KFC in Bangladesh: KFC started its journey in
Bangladesh on the 6th of September, 2006.
Transcom Foods Limited, as the sole franchisee
of KFC. In our country there have 20 outlets in 3
cities across all over the country.
Globalization of KFC

10. SWOT analysis of KFC
Strength:
 KFC’s secret recipe
 Recognition and
Reputation
 Traditional employee
loyalty
 Strong and experienced
management
 High quality raw materials
 Pure & Hygienic product
Weakness:
 No access to home
service
 Lack of branch
 High production cost
than competitors
 Shortage of new product
development
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11. SWOT analysis of KFC
Opportunities:
 Increasing demand
 Fondness of youth
 Daily needed product
 Large market is open to
capture
Threats:
 Changing preferences of
consumers
 Inflation in local market
 Instability of the price of
raw materials
 Sharp rise in the
production cost
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