TEXTMOBiLi is a mobile marketing company that provides a client retention platform using SMS and MMS to deliver targeted content directly to clients on their mobile devices. The platform allows companies to manage inbound calls, send promotional offers to past callers via SMS/MMS, and measure the success of their mobile marketing campaigns. TEXTMOBiLi offers partnerships where companies can resell or exclusively distribute TEXTMOBiLi's services for a region.
2. TEXTMOBiLi’s unique client retention platform enables companies
to grow and retain revenues by using the mobile to deliver unique
and specific SMS or MMS content direct to the client.
We are an innovative mobile marketing
company which provides strategic customer
retention solutions that integrate seamlessly
with mobile telecommunications technology.
It allows inbound calling customers into a
feature rich IVR platform and the option of
automatically receiving an SMS or MMS. It’s a
permission based marketing tool, aimed directly
into the mobile telephony space.
Today’s Challenges –
Does this sound familiar?
Global Economic Crisis
How do I retain my Client base when the
competition is discounting?
Where can I get a good investment return that
is quantifiable?
What can I do to increase customer revenues?
Abandoned Calls
An abandoned call is a missed opportunity
Can you manage abandoned calls now?
Do you have a customer retrieval process in
place?
Customer Attrition
Is this a concern or problem?
Why do customers leave, can this be limited?
How will you invest to reduce this problem?
Dynamic Changes
How quickly can you react to customer or
market changes?
How do you incentivise customers old and new?
How well can you measure success?
3. The modular capabilities of the platform
enable Textmobili’s clients to leverage any
existing telephony asset, removing the
need for expensive technology upgrades.
Whether it is used just as an overflow IVR or
for its SMS and MMS capabilities.
Alternatively Textmobili’s platform can be
used to provide the full functionality of
a feature rich IVR solution from an initial
inbound call through to its successful
completion, whether that is the redirection
of the call to an agent, the sending of
mobile content, the delivery of information
verbally or simply the ability to leave a
message.
TEXTMOBiLi’s unique platform provides a cost effective, rapid deployment
solution that enables its clients the ability to create and manage call flow,
call abandonment and customer incentives through SMS and MMS.
Client Telephony
Infrastructure
(TDM/IP)
Platform
Telephony
Providers
Internet Connection
Client Management
SMS and MMS to
Mobile Customer
Plaform Overview
4. Your Business
• Reduce your TCO and improve your ROI
• Inbound Call Management.
• Proactive customer offers and promotions.
• Maximise existing staff selling time, better
efficiency.
• Abandoned calls are managed in a customer
friendly manner.
• Give the customer a reason to stay, hold their
attention.
Increase Revenues
• Incentivise with mobile SMS vouchers.
• Promote and educate with MMS campaigns.
• Direct mobile marketing to customers who
called you.
• Build a database of mobile device numbers
who have opted in to receive content.
Call Management
• All calls are managed in real time.
• Online tools for planning and management.
• Dynamic changes to match your business
profile
• Can be managed anywhere, anytime via
secure web login.
How can we help?
Take control of your customers
5. Marketing Perspective: Imagine no more
wasted paper on a traditional printed coupon;
Imagine a low cost, yet highly attentive and
personal way in getting your promotion out in
the face of your valued customers.
SMS coupons are replacing the traditional clip
and save coupons. Younger consumers don’t
like to clip coupons like their parents did but
they still love a good deal and they never leave
home without their mobile phone. Now you can
reach them with promotions that they’ve opted
in for and send them exactly what they need
and want.
All this is now possible with SMS technology,
which can help you to reach your customer
base fast, easy and cheaply. One of the best
ways to encourage more repeat purchases from
customers is to give them some current deals
via SMS coupon code and make them ask for
more.
The benefits of including mobile marketing
in your overall marketing strategy are
numerous:
Deliverability: As 94% of all text messages are
read, your marketing message will be seen by
virtually all of the subscribers in your campaign.
Qualified Recipients: Since your subscribers
have opted-in to receiving your offers and
promotional messages, you know they have
an active interest in your business, and your
products.
Flexibility: With text messages sent and
received within minutes of starting your
campaign, you can use mobile marketing
for ad-hoc purposes, or sustained marketing
programs.
Range of Use: Mobile marketing can be used
for a wide range of purposes: announcing new
product, one-day specials, new store openings,
special events etc. Subscribers can be treated
as an exclusive group for offers and information
that only they have access to, increasing loyalty,
purchases and speed of communications.
Other SMS Voucher Coupon Benefits:
• Excellent way to promote your products
services.
• Generates you an additional revenue stream.
• Reduced handling costs compared to hard
copy tickets.
• Reduction in fraudulent transactions.
• Encourages customers to visit you if they have
a promotional offer.
• Real time reporting.
• 24/7/365 support.
• Reach 94% of the World’s mobile population.
International - operation in any language with
language of choice 24/7/365 support.
SMS Messaging
6. Why use MMS?
Increasing product sales is the main objective
of MMS vouchers and discounts, but marketers
also have a number of specific uses for them
including:
• To introduce new products or services
sampling is the most precise way to get
your new product to your customer or
prospect, however this is expensive. MMS
vouchers and discounts are an alternative.
• Even if you are promoting an existing product
or service or new, MMS vouchers and
discounts can create a need or desire to trial
a product to a new target audience.
• By offering a MMS product discount you can
capture your prospect information before a
sale and increase your database of individuals
for future marketing.
• MMS is an excellent way to entice people to
events, exhibitions or trade shows. The direct
media and content allow for a personal look
invitation.
• You can enrich your messages with images,
sound and video.
Mobile vouchers are usually used to generate
sales, however other objectives can include:
• Product information
• Repeat business
• Promote new products or service
• New marketing campaigns
• Cross selling similar products/services
MMS
MMS is a rich multimedia messaging technology, including options for audio,
video, images and thousands of characters of text within a single message.
7. Interactive Voice Recognition (IVR)
An IVR, or Interactive Voice Response, is usual for consumers today. Most individuals get the ben-
efits of IVR daily in their interactions with many different companies. IVR is used in industries like:
insurance, car sales, banking and telephone services etc.
A key benefit of IVR is that it is allows skill based routing to be introduced enabling callers to be
routed directly to the most appropriate agent to take the call. This reduces call transfer times and
agents are free to take more calls thereby increasing call centre capacity. This is enhanced still fur-
ther by routing appropriate calls to multi-skilled agents to handle the more complex transactions.
Reduced costs and improved service levels naturally result from these benefits either in the form of
reducing the number of agents needed to handle the calls to the same level of service.
Other benefits include:
• SMS/MMS – Immediate delivery of customer
required content
• Quality – Each question perfectly recorded for
emphasis and tone.
• Control – Set up and administration centrally controlled.
• Speed – Immediate data capture, reporting and email
alerts .
• Security – Tier 1 data centre and 24/7/365 management.
• Pre-coded and open-ended response.
• Routing by response.
• Rotation of questions.
• Replay under the respondent’s control.
• Email Alert – Immediate flash reporting of events as they
occur.
• Voice of the Customer – access to verbatim comments.
• Web Reporting.
• International - operation in any language/ language of
choice.
• 24/7/365 support
8. There are various options available with our
service in a box methodology, which can be
tailored to suit a specific country or region.
These include the ability to have exclusive rights
to sell all of the services available.
The key benefits include:
• Country or Region Exclusivity.
• Full Technical Support.
• Managed Deployment.
• Intensive Training.
• 24/7/365 support.
• All system updates.
Reseller Agreements
Flexible reseller agreements are also available
for companies wishing to resell the TEXTMOBiLi
service portfolio to their clients and prospects.
Full support and training is also provided,
however access to the trained team of delivery
professionals at TEXTMOBiLi is also available.
Resellers receive no exclusivity and may need to
work with Partners in particular countries.
If you would like further details on becoming a
Partner or Reseller then please contact
malcolm.puddefoot@textmobili.co.uk
TEXTMOBiLi’s Partnership Program
The TEXTMOBiLi Partnership Program is a dynamic, efficient and cost
effective way to work with TEXTMOBiLi.
TEXTMOBiLi
9 Devonshire Square
London
EC2M 4YF
United Kingdom
Tel: +44 020 7184 6901
