A Payroll Provider’s Guide to the Buyer’s Journey

•

0 likes•1,134 views

The “Buyer’s Journey” is the active research process a buyer goes through leading up to a purchase. Studies show up to 70% of a prospect’s buying decision is complete before their first contact with you. Are you marketing accordingly?

Business

THE
BUYER’S
JOURNEY
A Payroll Provider’s Guide

Up to 70% of a
prospect’s
buying decision
is complete
before the first
contact with
you.

Create Understand Map
BUYER
PERSONAS
BUYER’S
JOURNEY
CONTENT
ACCORDINGLY
1 2 3

Who is our
ideal
customer?
What does
he/she
value?
How does
our solution
fit his/her
needs?

Awareness
Consideration
Decision
Stages
of the
Buyer’s
Journey

AWARENESS
Buyer is experiencing and
expressing symptoms of a
problem and looking for
more information.

“My HR Assistant left the
company and I don’t have
anyone on staff to cut
employees’ paychecks.
What do I do? ”

CONSIDERATION
Buyer has clearly defined
and given a name to his/her
problem or opportunity.

“After researching online, I
found a whitepaper on
outsourcing payroll to
professional providers.
Turns out it’s pretty
common and there are a
lot of options available.”

DECISION
Buyer has defined the
solution strategy or
approach for making his/her
decision.

“Based on the products
I’ve reviewed, I’d like to
use a payroll solution
like Payentry.com. I’ve
narrowed it down to a
couple providers in the
MPAY Network.”

eBooks
White Papers
Analyst Reports
AWARENESS
STAGE

Videos
Podcasts
Webinars
CONSIDERATION
STAGE

Case Studies
Product Comparisons
Live Demos
DECISION
STAGE

SUBSCRIBE
FOLLOW US TO LEARN MORE
@MPAYInc
BLOG.MPAY.COM

Recently uploaded

A Brief Introduction About Jacob Badgett

JacobBadgett

Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria

milos639

Elevate Your Online Presence with SEO Services

HaseebBashir5

Copyright: What Creators and Users of Art Need to Know

Miriam Robeson

Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx

my Pandit

Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...

Björn Rohles

بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf

omnme1

Powers and Functions of CPCB - The Water Act 1974.pdf

linciy03

Social media refers to digital platforms and applications that enable users to create, share, and interact with content and connect with others. These platforms facilitate communication and collaboration through various forms of media, including text, images, video, and audio. Here are some key aspects and popular platforms within social media: ### Key Aspects of Social Media 1. **User-Generated Content**: Content created and shared by users, including posts, comments, videos, and images. 2. **Networking**: Connecting with friends, family, colleagues, and strangers to share experiences and ideas. 3. **Communication**: Direct messaging, group chats, and public posts facilitate real-time communication. 4. **Community Building**: Forming groups and communities around shared interests, hobbies, or causes. 5. **Content Discovery**: Algorithms and hashtags help users discover new content and trends. 6. **Engagement Metrics**: Likes, shares, comments, and views measure the popularity and reach of content. 7. **Influencer Culture**: Individuals who have large followings and can influence public opinion and trends. 8. **Monetization**: Advertising, sponsored posts, and e-commerce integrations allow users and businesses to generate revenue. ### Popular Social Media Platforms 1. **Facebook**: The largest social media platform, enabling users to create profiles, share updates, join groups, and connect with friends and family. 2. **Instagram**: Focuses on photo and video sharing, with features like Stories, Reels, and IGTV. 3. **Twitter**: Known for its short-form text posts (tweets), trending topics, and real-time news updates. 4. **LinkedIn**: A professional networking platform where users can connect with colleagues, search for jobs, and share industry insights. 5. **TikTok**: A video-sharing app known for its short, viral videos, popular among younger users. 6. **Snapchat**: Features ephemeral content, where messages and stories disappear after a set period. 7. **YouTube**: A video-sharing platform where users can upload, view, and comment on videos. 8. **Pinterest**: Allows users to discover and save ideas through images and links, commonly used for DIY projects, fashion, and recipes. 9. **Reddit**: A community-based platform where users can post and discuss content in various subreddits dedicated to specific topics. ### Impact of Social Media 1. **Communication and Connectivity**: Social media has transformed how people communicate and stay connected. 2. **Information Dissemination**: It plays a crucial role in spreading news, information, and awareness on a global scale. 3. **Marketing and Advertising**: Businesses leverage social media for targeted marketing and customer engagement. 4. **Social Movements**: It has been instrumental in organizing and mobilizing social and political movements. 5. **Mental Health**: While it can enhance social interaction, excessive use can lead to issues like anxiety, depression, and cyberbullying. 6. **Privacy an

What is social media.pdf Social media refers to digital platforms and applica...

AnaBeatriz125525

New Product Development.kjiy7ggbfdsddggo9lo

galbokkahewagenitash

Raising capital is a pivotal process for any startup. This document outlines the vital phases every entrepreneur must navigate to transform an idea into a flourishing business. This resource provides a clear, detailed map of the funding landscape, from early angel rounds to the final stages before an IPO. Key Highlights from the Document: 1) Pre-Seed and Seed Funding: These initial stages are crucial for getting your startup off the ground, focusing on proving your concept and building a minimum viable product (MVP). 2) Series A to C Funding: As startups progress, funding rounds grow larger and focus shifts from proving viability to scaling the business, enhancing market share, and possibly even preparing for global expansion. 3) Bridge and Mezzanine Financing: These less common but crucial stages provide the necessary capital to bridge gaps between major funding rounds or prepare for a public offering. 4) IPO: The ultimate goal for many startups, going public opens new avenues for capital and provides liquidity for early investors.

Stages of Startup Funding - An Explainer

Alejandro Cremades

Unlock Your TikTok Potential: Free TikTok Likes with InstBlast

InstBlast Marketing

The Inspiring Personality To Watch In 2024.pdf

insightssuccess2

Discover the future of engineering with carbon components! These lightweight yet incredibly strong materials are transforming industries from aerospace to automotive. With unparalleled durability and efficiency, carbon components are driving innovation and sustainability across the board. Explore how these advanced materials are setting new standards and paving the way for a more efficient future.

Revolutionizing Industries: The Power of Carbon Components

Connova AG

HAL Financial Performance Analysis and Future Prospects

Rajesh Gupta

Navigating the venture capital landscape can be daunting for startups. PitchBook’s guide to VC fundraising provides a roadmap filled with critical insights to help entrepreneurs from Silicon Valley to Tokyo secure the capital they need to transform their startups into market leaders. What the Guide Covers: 1) Stages of VC Funding: From seed to Series C and beyond, understand the typical progression startups follow and what is expected at each stage. 2) Evaluating Funding Needs: Determine whether your startup is ready for funding by assessing its current stage, from initial concept to scaling for market expansion. 3) Approaching Investors: Learn how to identify investors that align with your values, perfect your pitch, and effectively approach your target list. 4) Pros and Cons of Funding Types: A deep dive into the advantages and disadvantages of self-funding vs. external funding, helping you make informed decisions about the best path for your venture.

PitchBook’s Guide to VC Funding for Startups

Alejandro Cremades

What is paper chromatography, principal, procedure,types, diagram, advantages...

srcw2322l101

Building Moonshots In today's rapidly evolving world, many industries have experienced disruption or are on the cusp of one. While organisations often discuss the importance of innovation and disruption for growth, it's not uncommon to find ourselves defaulting to familiar patterns and maintaining the status quo. To thrive amidst this change, businesses of all sizes must adopt strategic foresight not as an option but as an essential strategy. Developing strategic foresight enables organizations to anticipate and proactively respond to future challenges, ensuring they remain adaptable and resilient in an ever-changing landscape. By moving beyond "business as usual" thinking and embracing innovative approaches, companies can position themselves for long-term success.

Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf

Innomantra

www.seribangash.com An Article of Association is a legal document that contains the rules, regulations, and guidelines for the internal management and operation of a company. It is one of the two key documents along with the Memorandum of Association that forms the company's constitution, outlining its structure and objectives. While the Memorandum of Association defines the company's external objectives and powers, the Article of Association deals with its internal affairs. https://seribangash.com/public-private-company-difference/ Here's a detailed note on the Article of Association: Contents: The Article of Association typically includes provisions regarding the rights and duties of shareholders, the appointment and removal of directors, the conduct of board and general meetings, the distribution of dividends, the issuance and transfer of shares, borrowing powers of the company, and any other matters relating to the administration and management of the company. Flexibility: Unlike the Memorandum of Association, which is relatively fixed and requires formal procedures to amend, the Article of Association can be amended more easily by passing a special resolution in a general meeting of shareholders. This flexibility allows companies to adapt their internal rules according to changing circumstances and requirements. https://seribangash.com/public-private-company-difference/ Standard Provisions: While companies have the flexibility to customize their Articles to suit their specific needs, certain standard provisions are commonly included, such as: Shareholders' rights and obligations: Including voting rights, procedures for convening meetings, and methods for appointing proxies. Directors' powers and responsibilities: Specifying the powers of the board of directors, procedures for appointment, retirement, and removal of directors, and rules for board meetings. Dividend policies: Outlining the procedures for declaring and distributing dividends to shareholders. Transfer of shares: Stipulating the process for transferring shares, including any restrictions or pre-emption rights. Borrowing powers: Defining the limits and conditions under which the company can borrow money. https://seribangash.com/public-private-company-difference/ Winding up procedures: Describing the procedures for voluntary or involuntary winding up of the company. Legal Requirement: In most jurisdictions, companies are required to have Articles of Association as part of their incorporation documents. These Articles must comply with the laws and regulations of the jurisdiction in which the company is registered. Public Accessibility: While the Memorandum of Association is a public document that anyone can access, the Article of Association is often kept as an internal document and may not be available for public inspection. Binding Nature: The provisions contained in the Article of Association are binding on the company, its shareholders, directors, and other officers.

Constitution of Company Article of Association

seri bangash

Pitch Deck Teardown: Terra One's $7.5m Seed deck

HajeJanKamps

Recently uploaded (20)

A Brief Introduction About Jacob Badgett

Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria

Elevate Your Online Presence with SEO Services

Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx

Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...

بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf

Powers and Functions of CPCB - The Water Act 1974.pdf

What is social media.pdf Social media refers to digital platforms and applica...

New Product Development.kjiy7ggbfdsddggo9lo

Stages of Startup Funding - An Explainer

Unlock Your TikTok Potential: Free TikTok Likes with InstBlast

The Inspiring Personality To Watch In 2024.pdf

Revolutionizing Industries: The Power of Carbon Components

HAL Financial Performance Analysis and Future Prospects

PitchBook’s Guide to VC Funding for Startups

What is paper chromatography, principal, procedure,types, diagram, advantages...

Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf

Constitution of Company Article of Association

Pitch Deck Teardown: Terra One's $7.5m Seed deck

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Project for Public Spaces & National Center for Biking and Walking

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

A Payroll Provider’s Guide to the Buyer’s Journey

1. THE BUYER’S JOURNEY A Payroll Provider’s Guide

2. Up to 70% of a prospect’s buying decision is complete before the first contact with you.

3. BUYER Understand Behavior

4. Create Understand Map BUYER PERSONAS BUYER’S JOURNEY CONTENT ACCORDINGLY 1 2 3

5. Create BUYER PERSONAS 1

6. Who is our ideal customer? What does he/she value? How does our solution fit his/her needs?

7. 2 Understand BUYER’S JOURNEY

8. Awareness Consideration Decision Stages of the Buyer’s Journey

9. AWARENESS Buyer is experiencing and expressing symptoms of a problem and looking for more information.

10. “My HR Assistant left the company and I don’t have anyone on staff to cut employees’ paychecks. What do I do? ”

11. CONSIDERATION Buyer has clearly defined and given a name to his/her problem or opportunity.

12. “After researching online, I found a whitepaper on outsourcing payroll to professional providers. Turns out it’s pretty common and there are a lot of options available.”

13. DECISION Buyer has defined the solution strategy or approach for making his/her decision.

14. “Based on the products I’ve reviewed, I’d like to use a payroll solution like Payentry.com. I’ve narrowed it down to a couple providers in the MPAY Network.”

15. Map CONTENT 3

16. CONTENT So which is right?

17. eBooks White Papers Analyst Reports AWARENESS STAGE

18. Videos Podcasts Webinars CONSIDERATION STAGE

19. Case Studies Product Comparisons Live Demos DECISION STAGE

20. KNOW THE JOURNEY

21. SUBSCRIBE FOLLOW US TO LEARN MORE @MPAYInc BLOG.MPAY.COM

A Payroll Provider’s Guide to the Buyer’s Journey

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

A Payroll Provider’s Guide to the Buyer’s Journey