Hotel SEO is very important for hotel niche marketing as it provides an effective way to reach specific customers. Here are the best optimization strategies for niche marketing.

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People now book hotels for much more than just for a stay. They choose it as
a venue for business events, weddings, beach holidays and more. This is
what has made niche marketing popular among the hotel marketers today.
This type of marketing involves focusing marketing efforts on a small,
specific and well-defined segment of customers. Hotel search engine
optimization plays a critical role in reaching these smaller, specialized
segments of customers. However, niches are created by identifying the
needs, wants and requirements that are not or poorly addressed by others
and developing and delivering services that satisfy the people. Therefore,
unique SEO strategies and solutions are needed to boost your website
beyond the common rooms-prices-location-contact model, increase its
customer outreach and withstand competition. Let’s take a look at the role of
optimization in hotel niche marketing.
Website Design
Once you are sure about the niche customers that your hotel business wants
to target, you can start optimizing your website. A separate landing page
should be created for each niche and it should be ensured that each page
provides all the information that the specific group wants to know, such as
room features, amenities, reviews from previous customers, contact
information, and other related matters. Of course, while attractive images
are very important for a hotel website, good text is also critical for hotel SEO.
If you use the right phrase to describe your business on your website, search
engines will list your website in the specific group, allowing potential
customers to find you more easily. Suppose a customer searches online for
environmental friendly hotels and yours is in this category. If you want to get
into these search results, you should mention ‘eco-friendly hotel’ on your
website as well as the location as people usually type in ‘eco-friendly hotels
in (name of a particular location)’. You can maximize the chance that the
search engine will pick up that phrase by making it appear several times on
the site.

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Note: Don’t slip into keyword stuffing while highlighting key phrases in your
website. Overusing keywords will look spammy and end up hurting your
optimization efforts (Panda and Penguin update).
Website Content
A well-designed hotel website will have a built-in blog function. Frequently
updating your blog with fresh and timely content can take advantage of
Google Freshness algorithm that values fresh content and keep visitors
coming back to your website. You can create articles useful to niche
customers and link them with niche-targeted landing pages. For example,
‘tips for a safe business trip’ is a great topic for the website of a business
hotel. You can place the call to action ‘book with us’ today at the end of the
article or intelligently link to the relevant landing page within the article.
In addition to articles related to your business, you can write about local
attractions (for instance, New York Nightlife) and latest events. Seasonal
offers and new hotel packages can be added as fresh content. Quality
content can build unique and relevant links to your website too. Find
professional website content writers with experience in writing for the
hospitality industry as this can ensure unique, informative and engaging
content. They can also help you brainstorm ideas on how to best present
your hotel online.

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Effective SEO Strategies
In hotel niche marketing, SEO strategies can be perceived as a way to
resolve various problems faced by a specific customer. For example, a person
going for a holiday trip to the Caribbean will look for the best beach hotels
there or maybe for the less expensive ones, or for hotels which have
restaurants, and so on. Someone going on a business trip to Los Angeles
would look for the best business hotels there, if free in-room Internet is
available, and so on. You can attract your niche customers to your website
by resolving their problems. Here are some effective strategies for hotel
niche marketing.
Hotels are basically local businesses and being located at a specific spot is
quite enough for search engines to make a particular hotel relevant. Apart
from providing location-based information on your website, you should
establish your location by claiming, optimizing and managing local listings
(for example, your Google +Local Page, Bing Local Listing, and Yahoo
Local listing). When you optimize these pages with your exact name,
address, phone number and website, search engines will understand your
hotel is located at a particular area and list your hotel in that area during a
location-based search. Recent developments indicate the importance of
local SEO to get higher ranking on Google. The most important of these is
the interactive carousel that appears at the top the page showing localized
results. For example, if you search for ‘business hotels in New York City’,
you will get the best results in the black carousel with the option to choose
‘check in’ and ‘check out’ dates and filter the results according to user
ratings.
Local SEO

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The proliferation of navigation apps with smartphones has increased the
number of people who search for hotels using mobile phones. Moreover,
mobile search engines favor and prominently deliver local content.
Hoteliers should therefore optimize their local content and listings for
mobile search engines in order to increase visibility and sales. Google’s
Panda supports mobile websites with visually rich, fresh, engaging content
optimized for search engines.
Getting your website into the Google carousel would improve site traffic
and sales. It is very important to enhance your Google Plus profile, create
better thumbnail pictures with a logo or something that highlights your
brand, and utilize customer reviews on your Google Plus account to
achieve that. Google Hotel Finder and Paid ads are other two options that
you can take advantage of by optimizing your site for location-based
information.
Mobile SEO

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Source: Screenshot taken from Nokia Official Website
By creating a social media account and providing attractive images
(Pinterest is the best site for attracting niche customers with pictures of
your hotel) and relevant information, you can more effectively target your
niche customers, since social networks offer an excellent opportunity to
interact with people from different niches. You can post special offers and
discounts on social pages (for example, Facebook Offers) and encourage
direct sales, or you can build unique, relevant links from those pages by
posting the articles within your website. Social networking sites also
provide several opportunities for local businesses to increase their
outreach. For example, Pinterest’s Place Pins (with a map icon on the right
side) encourage exploration by adding address of the place and phone
number to Pins related to locations. When it was first launched, Four
Seasons Hotels and Resorts were among the first companies to utilize it.
Social Media
Optimization

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In the constantly changing world of SEO, it’s easy to get confused when to
come to choosing the right strategy. A professional SEO company can help
you reevaluate your current SEO and find the method that will work best to
make the most of current and future search trends.