KPIは割り算

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MORIMOTOJun

パフォーマンスを直感できる数字が KPI (Key Performance Indicator) です。計測値の比で作ります。つまり割り算です。

Business

ゴール達成したいこと
タスク達成のためにやること
KGI 達成時の合格基準
KPI
達成&合格への
リアルタイムなヒント
ちょっとおさらい

例
ゴール 3人で荷物もって大阪に行く
タスク東京→大阪へ車を運転
KGI
3名乗車で
ガソリン50リットルで
6時間以内に
500km先に到着
客観的な
目標数値

荷物全部持って夕方には大阪にクルマで着きたい。
満タン一回だけで。
スピード出しすぎず、遅すぎもならず、運転していく。
アクセルやブレーキの操作の目安は何がいいんだろう?
つまり、KGIを満たしてゴールできるよう、
運転やサービス運営や経営をしていくには、
なにを見ていたらいいんだろう?
KGI(目標)だけでは進めづらい

役立つのは
KPI (計測値の割り算)
• ガソリン残量? キロポスト?
計測値そのまんま。直感につながらない。
• 運転は、実行度合い(パフォーマンス)が
直感でわかる数字を見てすべき。
• パフォーマンスを直感できる数字が
KPI (Key Performance Indicator) です。
計測値の比で作ります。
つまり割り算です。

時刻
(ただの計測値)
経過距離
(ただの計測値)
燃料残量
(ただの計測値)
単なる計測値は
直感的なヒントになりません。

速度
(距離 ÷ 時間)
燃費
(距離 ÷ 燃料消費量)
直感できるのは、
割り算の結果です。

• アクセルを戻し燃費改善
(コストダウン)
• 燃料の余裕がありリスク無けれ
ば、もっとアクセルを踏む (アッ
プセル)
速度
(距離 ÷ 時間)
割り算を見てれば、運転しやすい
スピード出しすぎ!
対応
直
感

スピード遅すぎ!
• 別ルートで渋滞回避
(施策検討、戦術転換)
• 車種を乗り換える・性能をチュー
ンする
(技術改善)
• 新幹線に乗り換える
(ビジネスモデルピボット)
• 達成見込みが極めて低ければ
旅を中止
(事業撤退)
速度
(距離 ÷ 時間)
割り算を見てれば、運転しやすい
直
感
対応

割り算を見てれば、運転しやすい
燃費良すぎ!
• リスク無ければ
さらにアクセルを踏む
(アップセル)
• もっと荷物や人を
乗せてみる
(業容拡大)
燃費
(距離 ÷ 燃料消費量)
直
感
対応

割り算を見てれば、運転しやすい
燃費悪すぎ!
• 運転操作にもっと気を使う
(業務改善)
• 燃料足りなそうなら手配
(原資・予算補充)
• 荷物・同乗者を減らす
(業容縮小)
• 車種を換える・チューンする
(技術改善)
• 新幹線に乗り換える
(ビジネスモデルピボット)
燃費
(距離 ÷ 燃料消費量)
対応
直
感

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