2. USES OF SOCIALMEDIA
1. Branding
2. Media sharing
3. Collaboration
4. Communication
5. Customer
6. Entertainment
7. Job networking Sites
8. Social Networking
3. Branding
For businesses, social media has created a way to
send a brand’s messaging to the right people at
the right time. If your content stands enough to
get them interested, it can drive traffic, sales, and
even long-term loyalty.
4. Media sharing
A social media application that enables
users to create, store, and share their
multimedia files (photos, videos, sounds)
with others. A system of distributing
information through digital processes to
keep in touch with the people in a society
or community.
5. Collaboration
Collaboration is a partnership; a union; the act
of producing or making something together.
Collaboration can take place between two
people or many people, strangers or best
friends. To collaborate is to commit to the
possibility of producing an outcome greater
than one that would be developed in a silo.
6. Communication
The importance of social media in
communication is a constant topic of
discussion. Online communication has
brought information to people and audiences
that previously could not be reached. It has
increased awareness among people about what
is happening in other parts of the world.
7. Customer
One of the top ways consumers use social
media is to uncover new brands and find
out more about products and services.
This is no bad thing for businesses, with a
Deloitte report highlighting that
consumers influenced by social media will
typically spend four times more than those
who aren’t.
8. Entertainment
The act or process of providing pleasure,
recreation, or amusement. : a means of
amusement or recreation. Especially : a
public performance.
Entertainment consists of performances
of plays and films, and activities such as
reading and watching television, that give
people pleasure.
9. Job networking sites
Professional networking platforms such as
LinkedIn provide an online location for
people to engage with other professionals,
join groups, post blogs, and share
information. And, of course, they provide
a place to post a resume that can be seen
by prospective employers, to search for
jobs, or to identify job candidates.
10. Social networking
A social networking service or SNS is an
online platform which people use to build
social networks or social relationships
with other people who share similar
personal or career content, interests,
activities, backgrounds or real-life
connections. Social networking services
vary in format and the number of features.