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1 
NAVIGATING OUR 
WATER FUTURE 
DOUG BAKER, 
CHAIRMAN AND CEO 
ECOLAB 
Minnesota Agri-Growth Council 
November 6, 2014
THANK YOU 
MINNESOTA AGRI-GROWTH 
COUNCIL 
2
Don’t Look at the Waves, 
Look for the Current 
WATER 
3
MACRO TRENDS 
4 
Water Shortage 
Energy Demand 
Aging Population 
Increasing middle 
class globally 
Nature 
Technology 
...
FOOD-ENERGY-WATER NEXUS 
5 
ENERGY FOOD 
WATER
EMBEDDED WATER IN 
EVERYDAY PRODUCTS 
6 
167 
Gallons of Water 
= 
55Gallons 
of Water = 
of Water = 
= 
450Gallons 
of Wa...
BY 2030… 
The world will need: 
30% more water 
40% more energy 
50% more food 
7 
The global water industry is 
estima...
AGRICULTURE IS THE LARGEST 
FRESH WATER CONSUMER 
8 
Source: World Water Assessment Programme 
70% 
Agriculture 
20% 
Indu...
Minnesota exports 
more than $8 billion of 
ag products per year
“THERE IS NO NEW WATER. 
ALL WE HAVE IS HERE.” 
10 
- National Geographic
WATER INVENTORY 
11 
97.5% 
Salt Water 
2.5% 
Fresh Water 
Fresh Water Inventory 
Fresh Water Total Water 
Glaciers/ice ca...
WATER INVENTORY 
12 
97.5% 
Salt Water 
2.5% 
Fresh Water 
Fresh Water Inventory 
Fresh Water Total Water 
Glaciers/ice ca...
FRESH WATER SUPPLIES 
 Water scarcity among the top four risks to society – 
WEF Global Risk Survey 
 World Bank predict...
WATER CRISIS MAKING 
INTERNATIONAL HEADLINES 
Southwest braces as Lake Mead 
water levels drop 
Nestlé warns water scarcit...
15 
US COMPANIES FACE INCREASING 
WATER-RELATED RISKS 
 94% face potential 
physical challenges 
 69% face reputational ...
Whole 
Foods 
Labelling at 
390 Stores
17 
+ 
=
ECOLAB: UNIQUELY POSITIONED 
TO DELIVER WHAT MATTERS MOST 
SAFE 
FOOD 
CLEAN 
WATER 
ABUNDANT 
ENERGY 
HEALTHY 
ENVIRONMEN...
PEOPLE, SERVICE & INNOVATION 
$13 BILLION ANNUAL SALES 
ASSOCIATES 
25,000 
SERVING MORE THAN 1 MILLION CUSTOMER 
LOCATION...
SERVING THE WORLD’S MOST 
WATER INTENSIVE INDUSTRIES
ECOLAB MODEL DRIVES INSIGHTS 
21 
Shared Operating Principles 
Shared Technology 
Shared Model 
Foodservice/ 
Hospitality ...
22 
Global Technical Reach 
Campinas 
Aberdeen 
Calgary 
Singapore 
Bangkok 
Leiden 
Alpharetta 
Tokyo 
Monterrey 
Global ...
EIGHT DECADES 
OF TRUSTED PARTNERSHIPS
BRANDS WITH WATER REDUCTION 
GOALS 
24 
Renewing efforts to decrease water 
consumption by 20% by 2015, 
compared to 2008 ...
25 
Food Manufacturer 
Ecolab solutions save customer significant 
water in its operations. 
Across the enterprise, 3D TRA...
26 
Ice Cream Plant 
Ecolab saves water and energy at an ice 
cream plant. 
Boiler management solution saves: 
• 11 millio...
27 
Food Processor 
Cleaning program saved food processor 
energy and increased production time. 
Advantis™ FC Boiler prov...
PROGRESS…BUT NOT ENOUGH, 
AND NOT FAST ENOUGH 
28
BIG BANG CATALYST 
29 
Regulation 
Market Pricing 
DRIVE INNOVATION 
DRIVE CONSERVATION
PRICE OF WATER: 
INVERSE TO RISKS 
Source: Fortune Magazine
ASSIGN A VALUE TO WATER 
Progressive companies are: 
 Recognizing that the water bill does not 
reflect the true value of...
32 
INTRODUCING A NEW WAY TO FACTOR WATER 
RISKS INTO BUSINESS DECISIONS
Partnership with Trucost, 
the Natural Capital Experts 
 First-of-its-kind tool launched this week 
 Web-based, easy to ...
MEASURING PROGRESS 
34
OUR INTERNAL STEPS 
 Working to understand our risks by site 
 Incorporating water picture in our site selection criteri...
36 
"The frog does not drink up the pond 
in which he lives.“ 
- American Indian Saying
Doug Baker's Presentation from the 2014 Minnesota AgriGrowth Council Annual Meeting and Conference
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Doug Baker's Presentation from the 2014 Minnesota AgriGrowth Council Annual Meeting and Conference

Doug Baker's Presentation from the 2014 Minnesota AgriGrowth Council Annual Meeting and Conference

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Doug Baker's Presentation from the 2014 Minnesota AgriGrowth Council Annual Meeting and Conference

  1. 1. 1 NAVIGATING OUR WATER FUTURE DOUG BAKER, CHAIRMAN AND CEO ECOLAB Minnesota Agri-Growth Council November 6, 2014
  2. 2. THANK YOU MINNESOTA AGRI-GROWTH COUNCIL 2
  3. 3. Don’t Look at the Waves, Look for the Current WATER 3
  4. 4. MACRO TRENDS 4 Water Shortage Energy Demand Aging Population Increasing middle class globally Nature Technology  Food production accounts for nearly 75% of water consumption  Demand for energy requires more geographically and technically challenging sources, which are more difficult to reach and treat as well as more water intensive  Water scarcity is expected to be a dominant issue, particularly in high growth emerging market economies  Aging population in EMEA, Japan, and China will drive healthcare  Meal prep away from home continues in emerging markets driving foodservice growth  Evolution presents new food safety and infection challenges  Science & technology enables broader set of product and process improvements Population Growth Diet Shifts  More people: +50% by 2050. Most growth in emerging markets  Diets move from grains to proteins in emerging markets  Population growth plus diet shift means 75-100% more calories needed to feed the world
  5. 5. FOOD-ENERGY-WATER NEXUS 5 ENERGY FOOD WATER
  6. 6. EMBEDDED WATER IN EVERYDAY PRODUCTS 6 167 Gallons of Water = 55Gallons of Water = of Water = = 450Gallons of Water = 880Gallons 360Gallons of Water = 200Gallons of Water
  7. 7. BY 2030… The world will need: 30% more water 40% more energy 50% more food 7 The global water industry is estimated at $483 billion and growing several percentage points a year, according to Global Water Intelligence.
  8. 8. AGRICULTURE IS THE LARGEST FRESH WATER CONSUMER 8 Source: World Water Assessment Programme 70% Agriculture 20% Industry 10% Domestic
  9. 9. Minnesota exports more than $8 billion of ag products per year
  10. 10. “THERE IS NO NEW WATER. ALL WE HAVE IS HERE.” 10 - National Geographic
  11. 11. WATER INVENTORY 11 97.5% Salt Water 2.5% Fresh Water Fresh Water Inventory Fresh Water Total Water Glaciers/ice caps 68.6% 1.72% Groundwater 30.1% 0.75% Lakes, rivers, ice/snow 1.3% .03%
  12. 12. WATER INVENTORY 12 97.5% Salt Water 2.5% Fresh Water Fresh Water Inventory Fresh Water Total Water Glaciers/ice caps 68.6% 1.72% Groundwater 30.1% 0.75% Lakes, rivers, ice/snow 1.3% .03%
  13. 13. FRESH WATER SUPPLIES  Water scarcity among the top four risks to society – WEF Global Risk Survey  World Bank predicts that by 2025, water demand will exceed supply by 50%  Challenges differ watershed to watershed  Food, water and energy are all connected 13
  14. 14. WATER CRISIS MAKING INTERNATIONAL HEADLINES Southwest braces as Lake Mead water levels drop Nestlé warns water scarcity ‘more urgent’ than climate change Water shortage shuts Coca-Cola plant in India Water woes force big brewers to tighten the tap California Drought Squeezes Wells State Considers Regulating Groundwater Use for First Time
  15. 15. 15 US COMPANIES FACE INCREASING WATER-RELATED RISKS  94% face potential physical challenges  69% face reputational risks  58% face regulatory risks  80% say it will affect their decisions on where to locate facilities  60% indicate water will affect business growth and profitability within five years 1 Bridging Concern with Action: Are US Companies Prepared for Looming Water Challenges?, Pacific Institute and VOX Global 2014 survey of US-based Fortune 500 companies
  16. 16. Whole Foods Labelling at 390 Stores
  17. 17. 17 + =
  18. 18. ECOLAB: UNIQUELY POSITIONED TO DELIVER WHAT MATTERS MOST SAFE FOOD CLEAN WATER ABUNDANT ENERGY HEALTHY ENVIRONMENTS
  19. 19. PEOPLE, SERVICE & INNOVATION $13 BILLION ANNUAL SALES ASSOCIATES 25,000 SERVING MORE THAN 1 MILLION CUSTOMER LOCATIONS IN 171 COUNTRIES 1,600 Scientists 6,700 Patents 19 45,000 LARGEST &BEST TRAINED FIELD TEAM
  20. 20. SERVING THE WORLD’S MOST WATER INTENSIVE INDUSTRIES
  21. 21. ECOLAB MODEL DRIVES INSIGHTS 21 Shared Operating Principles Shared Technology Shared Model Foodservice/ Hospitality Food & Beverage Processing Healthcare/ Infection Prevention Industrial Water Services Energy Services
  22. 22. 22 Global Technical Reach Campinas Aberdeen Calgary Singapore Bangkok Leiden Alpharetta Tokyo Monterrey Global Innovation Centers Monheim Shanghai Sydney North America Europe & MEA Latin America Asia Pacific Delden Eagan Houston Naperville Greensboro Pune
  23. 23. EIGHT DECADES OF TRUSTED PARTNERSHIPS
  24. 24. BRANDS WITH WATER REDUCTION GOALS 24 Renewing efforts to decrease water consumption by 20% by 2015, compared to 2008 baseline. 2015 goal to improve freshwater efficiency by 5% Aims to reduce direct water withdrawal per ton of product by 40% by 2015, compared to 2005 baseline. Intends to cut water use per pound of product by 15% by 2015, compared to a 2008 baseline. Goal to reduce water use by 10% by 2020. Lower daily water consumption by more than 4% each year, compared to 2013 baseline. Goal to reduce water use by 10% by 2017, compared to 2012 baseline.
  25. 25. 25 Food Manufacturer Ecolab solutions save customer significant water in its operations. Across the enterprise, 3D TRASAR™ technologies and water reuse projects will save: • 228 million gallons of water per year • $834K
  26. 26. 26 Ice Cream Plant Ecolab saves water and energy at an ice cream plant. Boiler management solution saves: • 11 million gallons of water • $67K on water and energy That’s 14,000 MM BTUs in energy and enough water for the daily use of more than 158K people.* *Based on average daily water use estimated by the American Water Works Association.
  27. 27. 27 Food Processor Cleaning program saved food processor energy and increased production time. Advantis™ FC Boiler provides lower-temperature cleaning process, excellent cleaning results, operational efficiencies and sustainability benefits • Refrigeration savings of 17,000 kWh • Water heating savings of 957 MM BTUs and $22K
  28. 28. PROGRESS…BUT NOT ENOUGH, AND NOT FAST ENOUGH 28
  29. 29. BIG BANG CATALYST 29 Regulation Market Pricing DRIVE INNOVATION DRIVE CONSERVATION
  30. 30. PRICE OF WATER: INVERSE TO RISKS Source: Fortune Magazine
  31. 31. ASSIGN A VALUE TO WATER Progressive companies are:  Recognizing that the water bill does not reflect the true value of water.  Assigning values that reflect the real importance of water to their ability to do business  Analogy: valuing water as we value the cost of capital for an acquisition 31
  32. 32. 32 INTRODUCING A NEW WAY TO FACTOR WATER RISKS INTO BUSINESS DECISIONS
  33. 33. Partnership with Trucost, the Natural Capital Experts  First-of-its-kind tool launched this week  Web-based, easy to use online tool  Provides site-specific, actionable information  Available to all at no cost  Scientific model developed by Trucost  Draws upon multiple information sources 33
  34. 34. MEASURING PROGRESS 34
  35. 35. OUR INTERNAL STEPS  Working to understand our risks by site  Incorporating water picture in our site selection criteria  Increasing water reduction goals, implementing first where it matters most  Driving technology options to reduce water pressure 35
  36. 36. 36 "The frog does not drink up the pond in which he lives.“ - American Indian Saying

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