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Introduction To Social Media Vista Training

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Introduction to Social Media & trends for AmeriCorps*VISTA members

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Introduction To Social Media Vista Training

  1. 1. Introduction to Social Media<br />Allison Treppa<br />Director of Marketing & Member Services<br />Michigan Nonprofit Association<br />atreppa@MNAonline.org<br />www.MNAonline.org<br />
  2. 2. About Me<br />Allison Treppa<br />Director of Marketing & Member Services<br />Michigan Nonprofit Association <br />atreppa@MNAonline.org<br />Website: www.MNAonline.org<br />Blog: http://MNAonline.wordpress.com<br />Twitter: @MNAOnline<br />
  3. 3. Goals for Today<br />Explore tools that relate to your nonprofit mission<br />Prepare for new generation of communication tools<br />Discover how trends impact communication planning<br />
  4. 4. What is Social Media?<br /><ul><li>Definition: “the use of electronic and Internet tools for the purpose of sharingand discussing information and experiences with other human beings.”</li></ul> - Ben Parr <br /> http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition<br /><ul><li>In other words, social media describes the tools people use and the ways people share ideas online.
  5. 5. Relationship building!</li></li></ul><li>Current Tools<br />Social Bookmarking <br />Photo Sharing<br />Podcasting and Video <br />Blogging<br />Feed Reading & Sharing<br />Social Networking<br />
  6. 6. What About You?<br />What tools are you currently using? <br />How do these tools advance your mission or support your strategic plan? <br />
  7. 7. Many Things Won’t Change…<br />Listening<br />Telling Your Story<br />Speed of Communication<br />
  8. 8. The Tools Will Likely Change…<br />Photo Sharing (Flickr)<br />Video Sharing (YouTube)<br />Social Networks (MySpace, Facebook, LinkedIn)<br />
  9. 9. Waiting is NOT the Answer<br />Waiting for new communication “fads” to settle will not make it happen. <br />There is an increasing need to be adaptable and flexible with these tools.<br />Be committed to the tools that advance your mission until they no longer do that.<br />By the time you learn and adapt to one tool, another one emerges. (e.g. MySpace) <br />
  10. 10. What’s Next?<br />Communication tools that are:<br />Mobile<br />Easily Integrate/Cross Platforms<br />Human Resource Policies/Guidelines<br />
  11. 11. How Do You Prepare? <br />Don’t be afraid!<br />Know the purpose of the available tools.<br />Utilize popular tools based on mission advancement and available staff/volunteer time.<br />Research social media policies and your own employee handbook.<br />IBM http://www.ibm.com/blogs/zz/en/guidelines.html<br />
  12. 12. Example<br />Tool: Twitter (http://twitter.com/MNAonline) <br />Purpose: To build relationships, share information with, and listen to others in the sector/with an interest in the sector; members, nonprofit professionals in Michigan, nonprofit professionals across the country, Michigan residents. <br />General Strategy: To listen to and share relevant information in real time with nonprofits and establish MNA as a thought leader in the nonprofit sector about social media. <br />Strategic Plan Support: Goal B, Objective 6 – Increase awareness of MNA and affiliate organization membership, benefits, resources and programs.<br />Results/Expected Results: Have over 1,000 followers on Twitter, in addition to numerous mentions, retweets, and conversations with other Twitter users. Anticipate growing the conversation with our national peers in addition to state nonprofits, MNA members, and individuals in Michigan. <br />
  13. 13. Thank you!<br />Questions?<br />
  14. 14. A Great Resource for Basic Videos:<br />SERVE<br />STRENGTHEN<br />TRANSFORM<br /> COMMUNITIES<br />http://www.commoncraft.com <br />
  15. 15. Social Media in Plain English<br />http://commoncraft.com/socialmedia<br /> or<br />http://www.youtube.com/watch?v=MpIOClX1jPE<br />
  16. 16. The Importance of Listening<br /><ul><li>Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.
  17. 17. Little time on the front end = big payoffs in the long run
  18. 18. Food Stamp Challenge example – Michigan Nonprofit Association Blog </li></li></ul><li>The Importance of Storytelling<br /><ul><li>The best storytelling shows the story – various types of media including photos, videos, audio and text can each play a part
  19. 19. Can appeal to staff, volunteers, donors, and people who could potentially fill these roles
  20. 20. Sharing with the community
  21. 21. Relationship building!</li></li></ul><li>Photo Sharing<br />SERVE<br />STRENGTHEN<br />TRANSFORM<br /> COMMUNITIES<br />http://www.flickr.com/MNAOnline <br />
  22. 22. Photo Sharing<br /><ul><li>Photos can be uploaded to sites like Flickr, tagged, grouped, and shared
  23. 23. Tagging allows photos to be organized by subject matter
  24. 24. Groups allow multiple users to upload photos that share a common theme</li></li></ul><li>YouTube Nonprofit Channel Program<br />http://www.youtube.com/nonprofits<br />
  25. 25. What is a blog? <br />What is blogging?<br /><ul><li>A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order
  26. 26. A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments
  27. 27. A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog
  28. 28. A blog can also contain a fundraising widget for raising money</li></li></ul><li>Blogs in Plain English<br />http://commoncraft.com/blogs<br /> or<br />http://www.youtube.com/watch?v=NN2I1pWXjXI<br />
  29. 29. Nuts About Southwest Blog<br />Photos/Flickr<br />Blog<br />Video/<br />YouTube<br />News Feed<br />Poll<br />http://www.blogsouthwest.com/<br />
  30. 30. What is microblogging?<br /><ul><li>A form of blogging comprised of user-created brief updates ~ 140 characters
  31. 31. The truncated nature of the updates allows for less sifting and faster, more direct transmission of information
  32. 32. Can be used as a sounding board, peer forum, news feed, etc. Must be interactive!
  33. 33. http://twitter.com/MNAonline
  34. 34. Relationship building!</li></li></ul><li>Twitter in Plain English<br />http://commoncraft.com/twitter<br /> or<br />http://www.youtube.com/watch?v=ddO9idmax0o<br />
  35. 35. How Can Twitter Be Used?<br /><ul><li>MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen
  36. 36. We post links, reminders, and important information that we want our followers to see
  37. 37. We also use our account to post questions and listen to what other Twitter users are tweeting
  38. 38. We follow other nonprofits, MI residents, social media folks, etc…
  39. 39. Some past MNA tweets:
  40. 40. Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh
  41. 41. Welcome to @Brandon_at_MNA , who heads up MNA's membership department. He is the source for MI nonprofit job postings and MNA member info!
  42. 42. MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join us 10/15 to find out how our members are fighting poverty in MI!</li></li></ul><li>
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  44. 44.
  45. 45. What Is Social Bookmarking?<br />Traditional bookmarking<br />vs.<br />Social bookmarking<br />+<br />+<br />
  46. 46. SERVE<br />STRENGTHEN<br />TRANSFORM<br /> COMMUNITIES<br />http://delicious.com/MNAOnline<br />
  47. 47. Social Bookmarking – How Can It Be Used?<br />
  48. 48. Social Bookmarking in Plain English<br />http://commoncraft.com/bookmarking-plain-english<br /> or<br />http://www.youtube.com/watch?v=x66lV7GOcNU<br />
  49. 49. What is Social Networking?<br /><ul><li>People using the internet to connect with others online
  50. 50. Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies
  51. 51. Four major social networking sites are: Facebook, MySpace, LinkedIn, and Ning
  52. 52. Relationship building, donor cultivation, volunteer cultivation, etc!</li></li></ul><li>Facebook Search Results: All<br />
  53. 53. Facebook Best Practices <br />http://www.diosacommunications.com/facebookbestpractices.htm<br />
  54. 54. LinkedIn<br />LinkedIn is a business oriented social networking site aimed at professionals. <br />http://www.linkedin.com/<br />
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  57. 57.
  58. 58. What People Do On The Internet (By Age) <br />http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif<br />