With so many CMS Platforms available, who should you choose which one to use? - TFM&A 2014
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Our CTO, James Cannings, presented at TFM&A about how to choose the right CMS Platform for your company.
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With so many CMS Platforms available, who should you choose which one to use? - TFM&A 2014
- 1. We’re MMT Digital, today we want to talk about… With so many CMS platforms available, how should you decide which one to use?
- 3. Agency selection vs CMS Selection
- 4. Good tools in the wrong hands vs Poor tools in the right hands
- 5. Reasonable or good tools in good hands
- 6. Tips for picking the right CMS
- 8. The 2013 “Big Guns” Adobe Autonomy (HP) Sitecore IBM Microsoft Open Text Oracle
- 9. The 2007 “Big Guns” EMC IBM Interwoven Open Text Oracle/Stellent Vignette
- 10. “Enterprise Level” = Reassuringly Expensive = Expensive?
- 11. WHICH IS THE LEADING CMS?
- 12. CRM Integration Product DB Integration Financial systems Analytics Technical stack Legacy system integrations Content Personalisation Marketing Automation ecommerceVendor roadmap URL Lock-in WYSIWYG WorkflowsPerformance RWD / AWD Content structures
- 13. Beyond the feature matrix
- 14. Scenario 1 Scenario 2 Scenario 3 Vendor A OK OK OK Vendor B - OK OK Vendor C - OK - Vendor D OK OK OK Vendor C - - - SCORING Scoring
- 15. Tips for picking the right agency
- 16. • Editors, content and information • Time-to-market • Project plan • Strategy & governance • Internal resources • Unique requirements • Budget • Technology stack • Stakeholders • Project methodology • Interoperability Homework for customers
- 17. About the organisation Project details, scope and goals Project timeline Important use case scenarios (max 10) Selection criteria Vendor-related requirements Related projects Characteristics and technical architecture RFP Content
- 18. You and your agency
- 19. Agency and IT
- 20. ”People don’t want a drill machine, they want a hole in the wall” - Philip Kotler
- 21. Thanks for listening, any questions? http://mmtdigital.co.uk @MMT_Digital @JC_CTO James.c@mmtdigital.co.uk
Editor's Notes
- Intro to talk and MMT DigitalDon’t worry, this is certainly not about promoting the CMS’s that MMT Digital works with. Rather some thoughts and practical tips on selecting a CMS and a company to deliver your website based on experience of receiving RFPs and understanding how our clients went through the CMS selection process.
- Major brands we have worked for. All of which we have delivered significant pieces of work for in the last 12 months.
- Find a new image. The big guns?!A safe bet? Here are a few of the big guns from 2013.
- And here are some of the big guns fro 6 or 7 years ago. If you pick the wrong CMS (Gartner Quadrant or not) you could be stuck with an unsupported system in a few years time. May be that’s not something to worry about too much as you can’t ever predict 5 years ahead in this industry.
- Redo this slideThese next two slides are advice from the excellent J Boye who help companies with CMS selection.“Technical stack” could be replaced with CMS shortlist. But I would suggest keeping an open mind about your shortlist.