LinkedIn training for legal professionals

1. Inside Edge Legal Staffing Services
Melanie Klinghoffer, Esq., LL.M.
LinkedIn Training for Legal Professionals
2010
Recruiting Solutions
v

2. Agenda
 The Global Professional Network
 Your Presence On LinkedIn
 Best Practices for Recruiting
 Q&A / Feedback
Melanie Klinghoffer
Managing Director at Inside Edge Legal
(An affiliate of Major, Lindsey and Africa and member of The
Allegis Group)
LinkedIn | Staffing and Recruiting | Washington D.C. Metro Area
Connections: 259 | Recommendations: 8
2

3. Truly global. Ever-growing.
75M+ members
+3M / month, 1 new member / second
CAN: 4% EU: 22%
IND: 8%
USA: 52%
BRZ:2%
AUS: 2%
3

4. And growing rapidly
Germany (11)
Canada (4) France (6) +56% YoY
+83% YoY +70% YoY
Netherlands (5)
United Kingdom (3) +56% YoY
+74% YoY Italy (9)
+57% YoY China (15)
Spain (10)
USA (Member Rank = 1) +114% YoY +135% YoY
+48% YoY
India (2)
+171% YoY
Brazil (7)
+136% YoY Australia (8)
+74% YoY
Updated: 7/20/2010

5. Member Growth in Millions
Projection: 90M+
57
33
10
8.5
4.4
0.85 1.6
2003 2004 2005 2006 2007 2008 2009 2010
5

6. Legal Ecosystem is LinkedIn
Top 10 [28-M ar-2010] Top 10 Regions [28-M ar-2010]
Titles
Top 10 Companies [28-M ar-2010]
Current Title Members Region Members Company Members
attorney 131,339 Greater New York C ity Area 80,818 jones-day 1,519
partner 58,579 Washington D.C . Metro Area 42,173 greenberg-traurig 1,479
owner 54,217 San Francisco Bay Area 32,769 skadden-arps 1,355
associate 32,902 Greater C hicago Area 31,749 u.s.-department-of-justice 1,308
paralegal 18,590 Greater Los Angeles Area 30,904 latham-&-watkins 1,240
legal assistant 12,305 Greater Boston Area 23,379 kirkland-&-ellis-llp 1,228
counsel 11,947 Greater Philadelphia Area 17,956
dla-piper 1,220
legal secretary 6,526 Greater Atlanta Area 15,399
morgan-lewis-&-bockius-llp 1,153
president 6,060 Dallas/Fort Worth Area 14,249
k&l-gates 1,050
shareholder 6,024 Houston, Texas Area 12,603
sidley-austin 1,013
Seniority Level [28-M ar-2010] Top 10 Schools [28-M ar-2010] Company Size [28-M ar-2010]
Seniority Level Members School Members Company Size Members
Individual C ontributor 290,661 Georgetown University Law 6,550 null 377,455
Unknown 115,090
C enter
Harvard Law School 5,316 1001-5000 58,018
C hief xxx Officer 71,636 New York University School of 5,169 501-1000 34,551
Owner 54,109 Law University of Texas at
The 5,113 201-500 32,390
Vice President 22,771 Austin
University of Michigan 4,967 51-200 32,375
Manager 11,361 University of C alifornia, 4,869 10001+ 17,434
Director 5,851 Berkeley
The George Washington 4,470 11-50 11,183
University Law alifornia, Los
University of C School 4,418 5001-10000 6,036
Angeles of C alifornia, Hastings
University 3,803 1-10 1,716
C ollege of the Law
C olumbia University School of 3,733 myself only 321
Law

7. Tap the Professional Profile of Record
 Highly-qualified profiles
 Up-to-date
 Reliable
Melanie Klinghoffer
Managing Director
Current Co: InsideEdgeLegal
Staffing and Recruiting| Washington DC
Previous Co: The Mergis Group| DC Metro| Staffing
Education: LL.M., JD, BSBM
Connections: 259 | Recommendations: 8
7

8. Your Presence On LinkedIn
 Your Profile
 Your Network
 Your Actions
8

9. What is the 1st thing candidates check
to learn more about you, after receiving
a call, a voice mail, an email or seeing
your InMail?
Answer:
1. Google
2. LinkedIn
3. Company Profile

10. Your Challenge
 I don’t know who you are
 I don’t know your company
 I don’t know anyone who works at
your company
 I don’t know about your open
positions
 I don’t know what you can do for
my career
 And you eventually want me to
make one the most difficult
decisions of my life?
10

11. 1. What is your goal? Who is your audience?
One size does not fit all
 Use your profile to hire
(not just to get hired)
 Keep your audience in
mind

12. 2. Let the real you shine
Don’t publish a resume full of business platitudes
 Be personable and authentic.
 You are a human being. Not a resume. Add a picture.
 Invest most time in your
1. headline
2. summary
3. what you do at your firm
I combine high level sourcing with an outstanding candidate experience all
the way to the final offer. At the moment, I am looking for the top
procurement and safety professionals to help continue MLA's goal to be the
worlds most customer centric company.

13. Display pride and enthusiasm
You will accelerate these people’s careers: be proud!
 Promote your company’s achievements, culture
and careers.
 Help candidates be better informed

14. 3. Get recommended by people you hired:
You did them a favor: they owe you one
 A few will do
 Make them hit on different points

15. 4. Say more with Apps
Tell your story
 MLA Reading List!
 Display Blog with WordPress
15

16. 4. Say more with Apps
Tell your story
 Share a video or presentation:
Google Presentation / Slideshare
 Launch a Poll
16

17. Your Network
Guiding principles build valuable connections
17

18. Connect with all hiring managers
Tap into their networks. See who they know.
 Engage Hiring Managers
 When you post a job it is
automatically distributed
to your first degree
network

19. Your Actions
Establish Credibility
Help your Network and they will help you
 Network Updates
– Share Articles
19

20. Your Actions
Establish Credibility
Help your Network and they will help you
 Connect your Twitter Account
 Use Questions/show expertise
 Join Groups
– Answer questions / Post helpful info
20

21. Show Expertise – Answer “Questions”
Showcase your knowledge and interests by answering
questions.
21

22. Join Groups
Contribute to the dialogue
22

23. Follow Companies
 Followers receive info in Network Updates and Weekly Digest email
23

24. To Do List:
 Review your profile from Candidate’s/Client’s
perspective
 Connect to your Contacts/Hiring Managers
 Write a strong summary/specialities
 Request Recommendations
 Add an App
 Start sharing!
 Follow Companies
24

25. InMail Best Practices
 Consider your first message to
be a conversation starter.
 Adopt a conversational,
enthusiastic tone to your
message.
 Be brief and to the point.
 Focus on finding out their
availability/interest in a new job
or networking opportunity.
 DO NOT cut and paste the job
description or URL to the job
post.
 Ask for advice/opinions/referrals
giving them a compelling reason
to reply.
25

26. Tips for Growing Your Network
• Invite contacts using their email address
• Invite contacts you have been educated or worked with by
stating how you know them
• Use the Outlook toolbar or other address books to
validate and invite multiple users
BE CAREFUL!!!
– If you invite strangers to join your network and nine
people respond that they do not know you, you will not
be allowed to use this invite mechanism in the future

27. Questions?
27

28. Thank you
Melanie Klinghoffer
Managing Director
Inside Edge Legal Staffing Services
Washington DC | Staffing and Recruiting
Public Profile:
http://www.linkedin.com/in/melanieklinghoffer
Connections:259 Recommendations: 8
Email: Mklinghoffer@InsideEdgeLegal.com
Phone: 202-292-1842