3. 7 of the top ten accounts are musicians
1/3 of all videos are music-related
9 of the top ten videos are music videos, summing
up to almost 5 billion plays
(Gangnam Style by PSY is 3rd as of Oct. 22nd)
4. 74% of music fans and 67%
of labels agree that more fans will
buy directly from the artists
Over 5M artists now meet,
engage & transact over online
communities
Source: Music Supported Here / The Oatmeal
5. 97% of people think that music can
strengthen their brand
91% of consumers accept or are
positive about brand involvement in
music entertainment and culture
Source: Sounds Like Branding / Frukt
7. “We're using music now in every way,
shape or form. We're innovating, working
with startups, having writers write,
having artists approach us, directors
approach us, big stars wanting to do stuff
for us”
Kevin Roberts, CEO, Saatchi & Saatchi
midem 2012
8. “There’s a new currency that’s
emerging in the music industry,
which is how many people have
shared a given song or a given
artist on Facebook”
Dan Rose, VP of Partnerships, Facebook
midem 2012
9. “This gives me a
platform that I would
never be afforded
maybe by Columbia
Records for doing a
song. I have to make
it great, because this
is maybe the biggest
exposure I’ll have for
a song”
Mark Ronson, Artist, Producer and DJ
midem 2012
15. The Broader Music Industry Value (Billions)
200
175 168
152 Other Revenues
150
139 140
150 Performance Rights
132
Digital
125 Physical
100
global recorded
75 music sales US$
billions, trade
50
value)
-40% since 1999
25
0
2005 2006 2007 2008 2009 2010
Source: IFPI / Floor64
16. The Broader Music Industry Value in 2010 (billions)
Publishing Performance rights market
Music related video games sales 2,7%
2,9% 1,0%
Music TV/mags advertising
revenues Radio advertising revenues
5,4% 19,4%
Music instrument sales
9,8%
Recorded music retail sales
16,6%
Live Music sector
12,9%
Portable digital players
14,4% Audio home systems
14,9%
Source: IFPI Estimates / Music 3.0
18. Music Sales in 2011-2012
2012 U.S. MID-YEAR SALES
(Source: Nielsen SoundScan)
Overall Music Sales Digital Album Sales
(Transactions, Albums, Singles, Music Video, Digital
Tracks - In Millions) (In Millions)
Units Sold 2012 2011 % CHG. Units Sold 2012 2011 % CHG.
853,2 820,5 +4,0% 57,2 50,3 +13,8%
Total Album Sales Digital Track Sales South Korea
(Includes CD, Cassette, LP/Vinyl, Digital Albums - In
Millions) (In Millions) grew by 6,4 % in
Units Sold 2012 2011 % CHG. Units Sold 2012 2011 % CHG.
2011, following
150,5 155,5 -3,2% 698,0 660,8 +5,6% a 12% increase
in 2010
In 2011:
Album sales up for the first time since 2004: +3.2% w/ +19,5% digital album
sales
Overall music sales break 1.6 billion mark for first time
But global revenue is down 3% Source: IFPI / Nielsen
19. Digital Market – Digital Services
Digital services:
Downloads
Streaming
Internet radio
Music video
Mobile bundles
70% K-pop revenue
comes through digital
channels, vs 55%
across the market as
a whole.
South Korea Placement in
Global Market
500 legitimate music 2007 23
services worldwide offering up to 2009 14
20 million tracks 2011 11
Source: IFPI
20. Digital Market – Download Services
Digital singles are the
main source of incomes.
The combined sales of
the top ten digital
singles grew by 11% in
2011.
Digital albums sales
grew by 19,5% in 2011.
Mumford & Sons sell
600,000 units of their
new album in first week
Source: IFPI / Nielsen
21. Digital Market – Revenues Ringtones still make 4x
more money than:
Worldwide Online Music Revenues in 2011
Subscription
Services
8,4% +
+
Subscription to
account for 30% in
2015.
Download
Services
57,3%
Country Revenues from
Personalization
digital sources
Services
(ringtones)
China 71%
34,3%
South Korea 53%
USA 52%
Source: Evolver.fm / IFPI / Strategy Analytics / Gartner
22. Digital Market – Music Apps
Music app usage
Music apps:
Usage increased 530%
in 2011
9,000 music apps in
iTunes (2% of the
store)
For creation and
consumption
Users who downloaded music apps in 2012
Global – 26%
South Korea – 39%
Source: Flurry Analytics / Ipsos & Music Matters
24. Worldwide Live Music / Concert Revenues 2006-2011
(US$ billions)
25
+3.7%
23,5
22,2
in H1 2012
20 20,8
19,4
18,1
16,6
15
10 We see increasing
demand from other
markets such as
5
South Korea, China
and Indonesia…
Alan Ridgeway
Live Nation – April 2012
0
2006 2007 2008 2009 2010 2011
Source: eMarketer / Pollstar
26. Collection Sets a New Record in 2010
Total collections in 2010: €7.545 billion
+5.5% worldwide year-on-year growth
ASIA-PACIFIC
€1.151 billion
collected
15.3% of the total
royalties
12% increase in
royalties (vs 2009)
Source: CISAC
39. 26-29 January 2013, Cannes, France Contact us: info.midem@reedmidem.com
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