Visionary Monday Insight Presentation

2. Focus /
Future-facing marketing, consumer
culture & emerging technologies
Format /
Quarterly magazine & DVD
Online resource
Newsletter
Feed bespoke intelligence service
Insider consultancy division
@contagiousmag

3. “Here is Edward Bear, coming
downstairs now, bump, bump,
bump, on the back of his head,
behind Christopher Robin. It
is, as far as he knows, the only
way of coming downstairs,
but sometimes he feels that
there really is another way, if
only he could stop bumping
for a moment and think of it.”
A. A. Milne, Winnie-the-Pooh

4. Marketing language places barriers
between ‘them’ and ‘us’

5. Marketing for People, not Robots:
Less Killer App, More Killer Experience
A Contagious Trend Briefing

6. The ‘Dude we should do’ philosophy…

7. …and the endless market for simplicity.

8. StarHub / Musical Fitting Rooms

9. StarHub / Musical Fitting Rooms

10. • Average click-through
rate of 84%
• Over 47,000 songs
from 16 genres were
recommended
• Downloads increased
by 21%
• Brand equity among
youth up 57%

11. So, in conclusion…

12. It’s all about convergence…

13. … and making sure it’s useful, relevant,
or entertaining. Maybe all three…

14. And remember, it’s for real people.

15. Thank you.
will@contagiousmagazine.com
@contagiousmag