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Imagining the Future of Travel

         Dr. Ian Yeoman
        Victoria Business School, New Zealand

    European Tourism Futures Institute, Netherlands
Key Drivers of Change




             Wealth




Resources              Technology
Wealth




         3
Net Gen by Population
                   % of total
                                    Growth in under-25
  Country       population under
                                   population since 1980
                       25
    India              52                        46
   China               38                        -9
United States          35                        11
    Brazil             47                        22
  Mexico               49                        14
   Russia              32                       -15
   Japan               25                       -27
 Germany               26                       -20
   France              31                        -7
     UK                31                       -10
    Spain              27                       -27
  Canada               31                        -4
                                     Source: UN 2009




                                                       4
% of total
                                    Growth in under-25
  Country       population under
                                   population since 1980
                       25
    India              52                      46
   China               38                      -9
United States          35                      11
    Brazil             47                      22
  Mexico               49                      14
   Russia              32                     -15
   Japan               25                     -27
 Germany               26                     -20
   France              31                      -7
     UK                31                     -10
    Spain              27                     -27
  Canada               31                      -4
                                        Source: UN 2009



                                                           5
Changing Life Courses

                                        Early Life:                 Adult                                         Older Age
                                  Growth and Development     Maintaining highest                        Maintaining independence and
                                                           possible level of function                       Preventing disability
      Functionality of capacity




                                                                                        Rang
                                                                                              eo
                                                                                          in ind f function
                                                                                                ividu      s
                                                                                                      als

                                                               Disability threshold




                                                                                                     Rehabilitation and ensuring
                                                                                                         the quality of life


                                                              Age
 Source: Yeoman & Butterfield 2010




                                                                                                                                       6
7
8
New Tourist




              9
The transition of changing values
Fluid identity
Simplicity




             Flatters & Wilmott 2009
Thomas Malthus has become widely known
for his theories concerning population and its
increase or decrease in response to various
factors. The six editions of his An Essay on
the Principle of Population, published from
1798 to 1826, observed that sooner or later
population gets checked
by famine and disease.




                                         13
Future of Flight




                   15
Future of Transport




                      16
Future of Transport




                           Tesla Roadster



    Robotic Power Suites



                                            17
Future of Food




                 18
Sustainable architecture
                                       seeks to minimize the
                                       negative environmental
                                       impact of buildings by
                                       enhancing efficiency and
                                       moderation in the use of
                                       materials, energy, and
                                       development space.


Photo: Songjiang Inter Continental, Shangai




                                                            19
Space is Scarce
    Futuris




                  20
New Sciences: Programmable Matter




                                    21
22
What’s new in housekeeping?




                              23
Future of the Meetings Industry
                                               Events

                   5000

                   4500

                   4000

                   3500
Absolute figures




                                                                                             Medical science
                   3000
                                                                                             Technology
                   2500                                                                      Science
                                                                                             Industry
                   2000
                                                                                             Other
                   1500

                   1000

                   500

                     0
                          1998 1999   2000 2001   2002   2003 2004   2005 2006   2007 2008



Meetings by Sector (Source: ICCA)



                                                                                                        24
25
In Japan 30% of online
                                  travel agents report
                                  30% of hotel bookings
                                  coming via mobile
                                  phones on the day of
                                  arrival (Hatton 2009)
Augmented audio and visual
recognition technology means
that a smartphone with a camera
can recognise the environment
and provide information
Scientists at the University of Washington have been developing
a contact lens containing one built-in LED, powered wirelessly with
radio frequency waves, facial recognition systems etc (Nelson 2008)
Future of Sporting Events




                            29
What will the fan experience be?
Real or virtual
What is the Future of Visitor Information Centres?




                                               31
Artificial Intelligence
                                  Google’s cross-language
                                  search can retrieve results
                                  in another by providing
Adaptive Inc, is an artificial    automatic translation
general intelligence system       services
that can conduct smart
intelligence conservations with
you. SmartActionIVR
monitors the conversation for
mood, degree of certainty,
learns how to respond and
even ask you on a date


                                                          32
Artificial Intelligence
                                  Google’s cross-language
                                  search can retrieve results
Adaptive Inc, is an artificial    in another by providing
general intelligence system       automatic translation
that can conduct smart            services
intelligence conservations with
you. SmartActionIVR
monitors the conversation for
mood, degree of certainty,
learns how to respond and
even ask you on a date



                                                          33
Can I read your mind?




       DAPRA’s Silent Talk. The goal is
       to “allow user-to-user
       communication on the
       battlefield without the use of
       vocalized speech through analysis
       of neural signals.” This is were
       telepathy becomes real.


                                      34
Haptic Technologies
The     concept    of
haptic technology
builds on the users’
sense     of  touch,
allowing them to
touch     and    feel
objects within the
virtual         real.
(Yeoman 2011)




                                 35
36
The Future

According to Charles Duell of the US Patent
Office, everything that can be invented has
been invented. That’s the end of innovation and
technological change then!




                                                  37
The Future


It was Thomas Watson of
IBM that said “I think there
is a world market for
maybe five computers”.




                                     38
Yeoman I (2012) 2050: Tomorrows   Schanzel H. Yeoman, I. & Backer, E
Tourism. Channelview, Bristol     (2012) Family Tourism, Channelview,

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Imagining the Future of Travel Through Key Drivers of Change

  • 1. Imagining the Future of Travel Dr. Ian Yeoman Victoria Business School, New Zealand European Tourism Futures Institute, Netherlands
  • 2. Key Drivers of Change Wealth Resources Technology
  • 3. Wealth 3
  • 4. Net Gen by Population % of total Growth in under-25 Country population under population since 1980 25 India 52 46 China 38 -9 United States 35 11 Brazil 47 22 Mexico 49 14 Russia 32 -15 Japan 25 -27 Germany 26 -20 France 31 -7 UK 31 -10 Spain 27 -27 Canada 31 -4 Source: UN 2009 4
  • 5. % of total Growth in under-25 Country population under population since 1980 25 India 52 46 China 38 -9 United States 35 11 Brazil 47 22 Mexico 49 14 Russia 32 -15 Japan 25 -27 Germany 26 -20 France 31 -7 UK 31 -10 Spain 27 -27 Canada 31 -4 Source: UN 2009 5
  • 6. Changing Life Courses Early Life: Adult Older Age Growth and Development Maintaining highest Maintaining independence and possible level of function Preventing disability Functionality of capacity Rang eo in ind f function ividu s als Disability threshold Rehabilitation and ensuring the quality of life Age Source: Yeoman & Butterfield 2010 6
  • 7. 7
  • 8. 8
  • 10. The transition of changing values
  • 12. Simplicity Flatters & Wilmott 2009
  • 13. Thomas Malthus has become widely known for his theories concerning population and its increase or decrease in response to various factors. The six editions of his An Essay on the Principle of Population, published from 1798 to 1826, observed that sooner or later population gets checked by famine and disease. 13
  • 14.
  • 17. Future of Transport Tesla Roadster Robotic Power Suites 17
  • 19. Sustainable architecture seeks to minimize the negative environmental impact of buildings by enhancing efficiency and moderation in the use of materials, energy, and development space. Photo: Songjiang Inter Continental, Shangai 19
  • 20. Space is Scarce Futuris 20
  • 22. 22
  • 23. What’s new in housekeeping? 23
  • 24. Future of the Meetings Industry Events 5000 4500 4000 3500 Absolute figures Medical science 3000 Technology 2500 Science Industry 2000 Other 1500 1000 500 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Meetings by Sector (Source: ICCA) 24
  • 25. 25
  • 26. In Japan 30% of online travel agents report 30% of hotel bookings coming via mobile phones on the day of arrival (Hatton 2009) Augmented audio and visual recognition technology means that a smartphone with a camera can recognise the environment and provide information
  • 27.
  • 28. Scientists at the University of Washington have been developing a contact lens containing one built-in LED, powered wirelessly with radio frequency waves, facial recognition systems etc (Nelson 2008)
  • 29. Future of Sporting Events 29
  • 30. What will the fan experience be? Real or virtual
  • 31. What is the Future of Visitor Information Centres? 31
  • 32. Artificial Intelligence Google’s cross-language search can retrieve results in another by providing Adaptive Inc, is an artificial automatic translation general intelligence system services that can conduct smart intelligence conservations with you. SmartActionIVR monitors the conversation for mood, degree of certainty, learns how to respond and even ask you on a date 32
  • 33. Artificial Intelligence Google’s cross-language search can retrieve results Adaptive Inc, is an artificial in another by providing general intelligence system automatic translation that can conduct smart services intelligence conservations with you. SmartActionIVR monitors the conversation for mood, degree of certainty, learns how to respond and even ask you on a date 33
  • 34. Can I read your mind? DAPRA’s Silent Talk. The goal is to “allow user-to-user communication on the battlefield without the use of vocalized speech through analysis of neural signals.” This is were telepathy becomes real. 34
  • 35. Haptic Technologies The concept of haptic technology builds on the users’ sense of touch, allowing them to touch and feel objects within the virtual real. (Yeoman 2011) 35
  • 36. 36
  • 37. The Future According to Charles Duell of the US Patent Office, everything that can be invented has been invented. That’s the end of innovation and technological change then! 37
  • 38. The Future It was Thomas Watson of IBM that said “I think there is a world market for maybe five computers”. 38
  • 39.
  • 40. Yeoman I (2012) 2050: Tomorrows Schanzel H. Yeoman, I. & Backer, E Tourism. Channelview, Bristol (2012) Family Tourism, Channelview,

Hinweis der Redaktion

  1. Drivers explained: What will the world look like in 2050? The key drivers are wealth , which is linked to demography and measured as GDP and wealth per capita; technology which manifests itself as the pace of change and resources which is shaped by climate change and the subsequent impact on landscapes, access to water and food..and nearly everything else. In addition this presentation concludes with a number of risks .
  2. Drivers explained: What will the world look like in 2050? The key drivers are wealth , which is linked to demography and measured as GDP and wealth per capita; technology which manifests itself as the pace of change and resources which is shaped by climate change and the subsequent impact on landscapes, access to water and food..and nearly everything else. In addition this presentation concludes with a number of risks .