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Augmented Reality:  From Marketing Buzzword  To A Better Consumer Experience
SHOW OF HANDS: How many of you know what  Augmented Reality  is?
My reaction to AR for the 1 st  time…
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AR is the future of how we will interact with digital information                   VIEW INTERACT ACCESS
Usually shown as reality in popular movies today…
 
AR looks cool, but is anybody actually using it?
 
Major advertising and marketing channels have started using AR
Online has exploded with branded engagements
Muscle Milk AR packaging
Online, all the consumer needs: Decent Computer
Online, all the consumer needs: Decent Computer Regular Web Cam
Often times a marker (or glyph):
And sometimes just an image:
Some AR executions require:
This is a barrier for the consumer
So beyond all the hype, what’s practical for AR in the here and now?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But, just because you can do AR, does that mean you should?
What makes a good execution?
Put on your “Consumer Hat” Would you hold a print magazine up to a webcam to watch a 5 minute video?
Utility is key… Are you trying to add value for the consumer or for you?
Here’s a few examples that work…
Online - THE USPS
Online - THE USPS
OOH - PSA IN AMSTERDAM
OOH - PSA IN AMSTERDAM
POP - LEGOS’ KIOSKS
POP - LEGOS’ KIOSKS
Now, Let’s Talk AR + Fashion
RAY-BAN VIEW AT HOME
RAY-BAN VIEW AT HOME
TISSOT RETAIL WINDOW DISPLAY
TISSOT RETAIL WINDOW DISPLAY
HUGO BOSS’ DRIVE TO RETAIL
HUGO BOSS’ DRIVE TO RETAIL
ADIDAS’ SHOES
ADIDAS’ SHOES
LONDON FASHIONWEEK
LONDON FASHIONWEEK
INTERACTIVE CLOTHING
INTERACTIVE CLOTHING
Now For The Fun Stuff… Some Actual AR Demos…
Webcam Social Shopper Augmented Reality Shopping
Shopping Offline Is An Emotional Experience
Online, Not So Much
[object Object],Amazon 1990’s Amazon 2010
Abandoned Carts 45% of U.S. online shoppers abandoned shopping carts  multiple times over a span of three weeks. (Paypal & ComScore)
Low Conversions Conversion rates are low , with the “gold standard” being between 2% and 3%
High Return Rates The  average return rate  for online clothing retailers is about  20%  but goes as high as 50% for some. (Forrester Research)
But What If Consumers Could Have That “At The Rack” Experience, Online?
Webcam Social Shopper Demo
Fashionista Video
Fashionista Video
ZugSTAR Augmented Reality Video Conferencing
Video Conferencing & Chat Today Limited to conversation  Little to no real-time interaction or collaboration
Video Conferencing + Augmented Reality =  Ability to share and interact with content in real time
ZugSTAR Video
ZugSTAR Video
“ If I had asked people what they wanted, they would have said faster horses.” - Henry Ford
The Future Of AR
True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connected TVs Will Be A Powerful Medium
Future Of Shopping Will Be Digital
Future Of Shopping Will Be Digital
“ The best way to predict the future is to invent it.” - Alan Kay
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Market Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Augmented Reality Statistics
[object Object],[object Object],AUGMENTED REALITY STATISTICS AUGMENTED REALITY REVENUE
[object Object],[object Object],AUGMENTED REALITY STATISTICS WORLDWIDE WEBCAM GROWTH RATE…
[object Object],[object Object],AUGMENTED REALITY STATISTICS WEBCAM VIDEO UPLOADS ON FACEBOOK
[object Object],[object Object],AUGMENTED REALITY STATISTICS CANNONBALLZ AR GAME STATS *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular Unique Visitors 11,672 % Of Unique Visitors That Logged Into Facebook 11% Average Time Spent On Site 4 min 36 sec % Of Unique Visitors That Had Webcams* 80% % Of Unique Repeat Visitors 25%
[object Object],AUGMENTED REALITY STATISTICS AR POLLS – BROWSER PLUG-IN
[object Object],AUGMENTED REALITY STATISTICS AR POLLS – DO YOU HAVE A WEBCAM

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Augmented Reality And Fashion

Hinweis der Redaktion

  1. Does it provide value for your consumers or your boss?
  2. Does it provide value for your consumers or your boss?
  3. It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) "If I'd asked people what they wanted, they would have said a faster horse .“ – henry ford
  4. Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.