Beschreibung
Price objections are a salesperson’s number-one challenge, and during a struggling economy, price objections are especially difficult. Salespeople often stand firm trying to maintain their pricing, but at the same time, they fear the reality of possibly losing a client. So how can a salesperson sell at a profitable rate and still be able to make a living?
Tom Reilly’s new book CRUSH PRICE OBJECTIONS: Sales Tactics for Holding Your Ground and Protecting Your Profit (McGraw-Hill; February 2010) was written to help readers defend their prices and protect their margins by preparing themselves to sell in a price-sensitive environment, gaining pre-emptive selling advantage, avoiding price resistance and responding effectively when a price becomes an issue.
