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Capturing New Markets by Stephen Wunker

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<ul><li>A pressing question for new businesses:  How long will it take for the idea to catch on? </li></ul>A puzzle:  Why ...
<ul><li>The Indus Valley cities of Harappa and Mohenjo-daro, built around 2500 BC, had the world’s first indoor plumbing s...

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Capturing New Markets by Stephen Wunker

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New markets can power business growth, but to win them you need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully.

New markets can power business growth, but to win them you need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully.

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