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MARKETING YOUR CLUB IN
A MULTIMEDIA WORLD
DTA Session 1
9:40 – 10:30
Presenter: Matthew
Bateman
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
USING EXISTING RESOURCES
?
(but first)
USING EXISTING RESOURCES
 Hi, my name is
 I’m a member of
 I hope to walk away from
this session with
DISCLAIMER,
DISCLAIMER, AND ALSO THE
PUNCHLINE
DISCLAIMER, AND ALSO THE
PUNCHLINE
Outside of Rotary, I work with startups, education groups, and more-
-the biggest common theme is that everyone cites millennial
engagement as the challenge in their diversity and inclusion strategy,
and then worries that any "unicorn" mechanic for millennials would
drive away the more experienced crowd.
1: Add value according to your identity
2: Listen to the people you care about
3: Add value according to what you hear
>Repeat
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Getting more moments in front of
stakeholders (ex. potential members)
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Getting more moments in front of
stakeholders (ex. potential members)
2. Using those moments to the best of
your ability
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Getting more moments in front of
stakeholders
- defining your stakeholders
- social media posts on their networks
- direct invites to view the content
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
2. Using those moments to the best of
your ability
- call to action
- be memorable
- add value
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Demonstrate that your club adds value
to members
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Demonstrate that your club adds value
to members
2. Demonstrate success with specific
examples
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Demonstrate that your club adds value
to members
- people like to see people
- details matter
- know your next step
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
2. Demonstrate success with specific
examples
- something you’ve done
- something you’ll do
- impact
(breathe)
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Getting more moments in front of
stakeholders (ex. potential members)
2. Using those moments to the best of
your ability
 social media and offline networking
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Demonstrate that your club adds value
to members
2. Demonstrate success with specific
examples
 compelling quality content
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
QUICK NOTE – MEDIA TYPES
- Image (.jpg, .png, .tif)
- Online text (blog post, status update, discussion)
- Ebook (.pdf, .epub) and presentations (.pptx)
- Flyer / brochure (.pdf)
- Video (.mov, .avi) and gif (.gif)
- Podcast (.mp4)
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
DEFINED BY
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
DEFINED BY
1. Thousands of applications, many of which follow a
confusing naming convention
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
DEFINED BY
1. Thousands of applications, many of which follow a
confusing naming convention which I call “eat alphabet
soup and then sneeze”
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
DEFINED BY
1. Thousands of applications, many of which follow a
confusing naming convention which I call “eat alphabet
soup and then sneeze”
2. Attention as a currency
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
PARAMETERS
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
PARAMETERS
1. Determine and define your target audience
2. Content is high-quality and demonstrates value
3. Media is built to spread and provided regularly
4. Engagement is “multi-touch” and authentic
5. Define and track your Key Performance Indicators
Marketing your Club with Media (sans media)
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
USING EXISTING RESOURCES
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
USING EXISTING RESOURCES
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
USING EXISTING RESOURCES
Have a designated good photographer (don't post bad photos)
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
USING EXISTING RESOURCES
Have a designated good photographer (don't post bad photos)
Gratitude (thank you cards)
Polio promotion
Evergreen content
Make the most of existing contact/ brochure/ cards
Public meeting announcements
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
BY EASILY ADDING NEW
RESOURCES
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
BY EASILY ADDING NEW
RESOURCES
Content calendar
MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
BY EASILY ADDING NEW
RESOURCES
Content calendar
Evergreen content
Have a multi-person PR committee
Update contact/ brochure/ cards
Update online presence
Preparing for key handoffs
THANK YOU!
MARKETING YOUR CLUB
THEORY Demonstrate value
Demonstrate
success
Getting moments
Using moments Post-event photos
MARKETING YOUR CLUB
PRACTICE Demonstrate value
Demonstrate
success
Getting moments
Using moments

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Marketing your Club with Media (sans media)

  • 1. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD DTA Session 1 9:40 – 10:30 Presenter: Matthew Bateman
  • 2. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD USING EXISTING RESOURCES ?
  • 3. (but first) USING EXISTING RESOURCES  Hi, my name is  I’m a member of  I hope to walk away from this session with
  • 5. DISCLAIMER, AND ALSO THE PUNCHLINE
  • 6. DISCLAIMER, AND ALSO THE PUNCHLINE Outside of Rotary, I work with startups, education groups, and more- -the biggest common theme is that everyone cites millennial engagement as the challenge in their diversity and inclusion strategy, and then worries that any "unicorn" mechanic for millennials would drive away the more experienced crowd. 1: Add value according to your identity 2: Listen to the people you care about 3: Add value according to what you hear >Repeat
  • 7. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD
  • 8. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 1. Getting more moments in front of stakeholders (ex. potential members)
  • 9. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 1. Getting more moments in front of stakeholders (ex. potential members) 2. Using those moments to the best of your ability
  • 10. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 1. Getting more moments in front of stakeholders - defining your stakeholders - social media posts on their networks - direct invites to view the content
  • 11. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 2. Using those moments to the best of your ability - call to action - be memorable - add value
  • 12. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD
  • 13. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 1. Demonstrate that your club adds value to members
  • 14. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 1. Demonstrate that your club adds value to members 2. Demonstrate success with specific examples
  • 15. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 1. Demonstrate that your club adds value to members - people like to see people - details matter - know your next step
  • 16. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 2. Demonstrate success with specific examples - something you’ve done - something you’ll do - impact
  • 18. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD
  • 19. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 1. Getting more moments in front of stakeholders (ex. potential members) 2. Using those moments to the best of your ability  social media and offline networking
  • 20. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD
  • 21. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD 1. Demonstrate that your club adds value to members 2. Demonstrate success with specific examples  compelling quality content
  • 22. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD
  • 23. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD QUICK NOTE – MEDIA TYPES - Image (.jpg, .png, .tif) - Online text (blog post, status update, discussion) - Ebook (.pdf, .epub) and presentations (.pptx) - Flyer / brochure (.pdf) - Video (.mov, .avi) and gif (.gif) - Podcast (.mp4)
  • 24. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD DEFINED BY
  • 25. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD DEFINED BY 1. Thousands of applications, many of which follow a confusing naming convention
  • 26. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD DEFINED BY 1. Thousands of applications, many of which follow a confusing naming convention which I call “eat alphabet soup and then sneeze”
  • 27. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD DEFINED BY 1. Thousands of applications, many of which follow a confusing naming convention which I call “eat alphabet soup and then sneeze” 2. Attention as a currency
  • 28. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD PARAMETERS
  • 29. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD PARAMETERS 1. Determine and define your target audience 2. Content is high-quality and demonstrates value 3. Media is built to spread and provided regularly 4. Engagement is “multi-touch” and authentic 5. Define and track your Key Performance Indicators
  • 31. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD USING EXISTING RESOURCES
  • 32. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD USING EXISTING RESOURCES
  • 33. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD USING EXISTING RESOURCES Have a designated good photographer (don't post bad photos)
  • 34. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD USING EXISTING RESOURCES Have a designated good photographer (don't post bad photos) Gratitude (thank you cards) Polio promotion Evergreen content Make the most of existing contact/ brochure/ cards Public meeting announcements
  • 35. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD BY EASILY ADDING NEW RESOURCES
  • 36. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD BY EASILY ADDING NEW RESOURCES Content calendar
  • 37. MARKETING YOUR CLUB IN A MULTIMEDIA WORLD BY EASILY ADDING NEW RESOURCES Content calendar Evergreen content Have a multi-person PR committee Update contact/ brochure/ cards Update online presence Preparing for key handoffs
  • 39. MARKETING YOUR CLUB THEORY Demonstrate value Demonstrate success Getting moments Using moments Post-event photos
  • 40. MARKETING YOUR CLUB PRACTICE Demonstrate value Demonstrate success Getting moments Using moments

Hinweis der Redaktion

  1. Hi everyone, and welcome to the multimedia marketing session. We’re going to leverage […]
  2. “Marketing your club in a multimedia world” That’s a big Who? What? Where? When? Why?
  3. Hi, my name is Matthew I’m a member of Portland Rotaract and Big West Rotaract I hope to walk away from this session with a better understanding of what the biggest marketing problems facing the district are. Let’s go around and share.
  4. One more thing to add to my introduction is my perspective, as a presenter
  5. One more thing to add to my introduction is my perspective, as a presenter
  6. One more thing to add to my introduction is my perspective, as a presenter
  7. Working within all four of these parameters is