The greatest marketing problem facing small- and mid-sized social organizations and clubs isn't a lack of tools--or even 'analysis paralysis.' This deck is about the next step you can take today to massively increase the impact of your marketing & media.
Want the additional handouts? Let me know at matthew@versiv.co
6. DISCLAIMER, AND ALSO THE
PUNCHLINE
Outside of Rotary, I work with startups, education groups, and more-
-the biggest common theme is that everyone cites millennial
engagement as the challenge in their diversity and inclusion strategy,
and then worries that any "unicorn" mechanic for millennials would
drive away the more experienced crowd.
1: Add value according to your identity
2: Listen to the people you care about
3: Add value according to what you hear
>Repeat
8. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Getting more moments in front of
stakeholders (ex. potential members)
9. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Getting more moments in front of
stakeholders (ex. potential members)
2. Using those moments to the best of
your ability
10. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Getting more moments in front of
stakeholders
- defining your stakeholders
- social media posts on their networks
- direct invites to view the content
11. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
2. Using those moments to the best of
your ability
- call to action
- be memorable
- add value
13. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Demonstrate that your club adds value
to members
14. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Demonstrate that your club adds value
to members
2. Demonstrate success with specific
examples
15. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Demonstrate that your club adds value
to members
- people like to see people
- details matter
- know your next step
16. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
2. Demonstrate success with specific
examples
- something you’ve done
- something you’ll do
- impact
19. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Getting more moments in front of
stakeholders (ex. potential members)
2. Using those moments to the best of
your ability
social media and offline networking
21. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
1. Demonstrate that your club adds value
to members
2. Demonstrate success with specific
examples
compelling quality content
23. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
QUICK NOTE – MEDIA TYPES
- Image (.jpg, .png, .tif)
- Online text (blog post, status update, discussion)
- Ebook (.pdf, .epub) and presentations (.pptx)
- Flyer / brochure (.pdf)
- Video (.mov, .avi) and gif (.gif)
- Podcast (.mp4)
25. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
DEFINED BY
1. Thousands of applications, many of which follow a
confusing naming convention
26. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
DEFINED BY
1. Thousands of applications, many of which follow a
confusing naming convention which I call “eat alphabet
soup and then sneeze”
27. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
DEFINED BY
1. Thousands of applications, many of which follow a
confusing naming convention which I call “eat alphabet
soup and then sneeze”
2. Attention as a currency
29. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
PARAMETERS
1. Determine and define your target audience
2. Content is high-quality and demonstrates value
3. Media is built to spread and provided regularly
4. Engagement is “multi-touch” and authentic
5. Define and track your Key Performance Indicators
33. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
USING EXISTING RESOURCES
Have a designated good photographer (don't post bad photos)
34. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
USING EXISTING RESOURCES
Have a designated good photographer (don't post bad photos)
Gratitude (thank you cards)
Polio promotion
Evergreen content
Make the most of existing contact/ brochure/ cards
Public meeting announcements
36. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
BY EASILY ADDING NEW
RESOURCES
Content calendar
37. MARKETING YOUR CLUB IN A
MULTIMEDIA WORLD
BY EASILY ADDING NEW
RESOURCES
Content calendar
Evergreen content
Have a multi-person PR committee
Update contact/ brochure/ cards
Update online presence
Preparing for key handoffs
Hi everyone, and welcome to the multimedia marketing session.
We’re going to leverage […]
“Marketing your club in a multimedia world”
That’s a big
Who?
What?
Where?
When?
Why?
Hi, my name is Matthew
I’m a member of Portland Rotaract and Big West Rotaract
I hope to walk away from this session with a better understanding of what the biggest marketing problems facing the district are.
Let’s go around and share.
One more thing to add to my introduction is my perspective, as a presenter
One more thing to add to my introduction is my perspective, as a presenter
One more thing to add to my introduction is my perspective, as a presenter