Link building

What Is Link Building & Why Is It Important?
▪ Link building (alternative spellings include link building and link-
building) refers to the process of getting external pages to link to a page
on your website. It is one of the many tactics used in search engine
optimization (SEO).
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 2

YOUR WEBSITE AND LINKS

Why is link building important for SEO?

What links mean for search engines
There are two fundamental ways that the search engines use
links:
1.To discover new web pages
2.To help determine how well a page should rank in their results

How can link building benefit my business?
1.Sending referral traffic
2.Building relationships
3.Brand building

Types of Links
 “Natural” editorial links
•The trust and authority of the linking pages.
•The SEO and content optimization of the respective sites.
•The anchor text of the incoming links.
 Manual "outreach" link building
 Self-created, non-editorial links

Notes…
The most important concept to understand is that,
as Google says, you're more likely to have your
content rank higher for keywords you're targeting
if you can get external websites to link to you.

Link Building Strategies
HowTo Get Other Sites Linking toYou
There are a number of link building strategies used to get external websites to link to yours:
•Content Creation & Promotion - Create compelling content that people will want to
reference and link to, and tell people about it.
•Submissions - Submit your news to press releases, submit your site to directories, etc.
•Reviews & Mentions - Put your product, service, or site in front of influential bloggers.
•Links from Friends & Partners - Get people you know and people you work with to link to
your site.

There are several other resources that will offer you more extensive and granular list of
ways to get links, but there are two main issues with all of these tips and tricks for
developing inbound links to your website:
1.They take a lot of time - Building out quality content and developing links from parties
who may be interested takes a long time. It also requires certain resources: good
copywriters, man hours to dedicate to the promotion of your goods or services, etc.
2.They're dependant on external forces -You're reliant upon sites you don't control.This
means you're unable to have a say in the quality of the linking page, the words they use to
talk about your product, or the specific pages on your site they link to.

•Determine what anchor text to use.
•Decide which page to point that anchor
text at.
•Ensure that the quality and content of the
linking page is high (since it's our page!).

Link BuildingTactics

• Research competitors
• Profile links
• Make it easy to link to you
• Link out
• Interlink
• Get people to see and read your
content
• Create an RSS feed
• Create a blog
• Ask people you know for a link
• Video Submission
• User Rating Reviews
• Press Release Submission
• Paid directories
• Multimedia/Document Submission
• FreeWeb Directories
• eBook Directories
• Company Directory Submissions

• Blog Directories
• Article Directories
• WritingTestimonials
• Images
• Guest Blogging
• Write Columns
• Get interviewed
• Interview Somebody
• Contests & Giveaways
• Educational Content

LINK ATTRACTION

• White Papers
• Webinars
• WebTools
• Timely/SeasonalContent
• Surveys
• Stories
• Review Something New
• Quizzes/Tests
• Product Comparisons
• Printable Resources
• Petition11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 16

• Lists
• Interviews
• Infographics
• Instructographics
• Humour
• How-to's andTutorials
• Glossary of IndustryTerms
• Games
• Games
• Covering News First11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 17

• Build Links withTwitter
• Natural Conversation/Connection
• TheTop X List
• Let me build/do that for you
• Story teller (Summify)
• Link Suggestion
• Content to answer to Query
• Must have testimonial
• Business Development Deal
http://smallseotools.com/backlink-checker

Contact us
Web: www.meritasdigitalmarketing.com
Email id: meritasdigitalmarketing@gmail.com
Mobile: 944-899-5555
Address: #761, Sri SaiRam Mansion,
Above Andhra bank,
Beside Shanmukha Restaurant,
Near Marathahalli Bridge,
Bangalore - 560037.

Link building

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