Marketing with social media admin conf 042611
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Use social networking to advance your career. Define your brand across all channels. Discover tools to help you market. Take charge of your online reputation and stand out in a cookie cutter world.
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Marketing with social media admin conf 042611
- 1. Market Yourself with Social Media By Mary Ellen Merrigan
- 2. Where are you on the spectrum? Not-a-Fan Power User
- 3. Assess Where are you now?
- 4. Companies recruit on the web! 80%
- 5. Complete your Google profile.
- 6. http://www.google.com/alerts Set up a Google Alert for YOU!
- 7. Three strategies to assess web YOU. http://www.onlineidcalculator.com Register for your domain name Seek input Ask Tests/assessments
- 9. Name it Define “Brand YOU”
- 11. Design an email signature. http://www.wisestamp.com/ Example: OR: MARY ELLEN MERRIGAN Smart Marketing Strategist | Merrigan Group LLC T: 505-280-9772 | E: MaryEllen@MerriganGroup.com BLOG:http://www.ProfitMeister.com | WWW:http://www.MerriganGroup.com
- 12. Build a complete, powerful profile. Keywords Picture Professional headshot Personable smile Consistency across platforms Visual identity
- 13. Review your bio for social media. 7 to 9 words to introduce you Keyword emphasis Two-sentence bio 150 word bio (NOT your resume!)
- 14. Act Spread the word
- 15. Expand your online influence.
- 16. LinkedIn is a powerful choice.
- 17. Get news in a digest on LinkedIn.
- 18. Use LinkedIn for biz networking.
- 19. Create job-hunt success on LinkedIn.
- 20. Consciously build your network.
- 22. Research people, titles, connections.
- 23. Focus on your headline. Profile: 100% complete!
- 24. Your profile is your brand! Work it.
- 25. Ask and receive recommendations.
- 29. Slideshare
- 30. Twitter links
- 31. Blog links
- 32. LinkedIn groups
- 34. The photo strip offers brand options.
- 35. Connect with people you know.
- 36. Practice Facebook restraint. “Like” company pages Adjust your privacy controls Let status updates reflect maturity
- 37. Make Twitter work for you.
- 38. Listorious Twitter lists offer info.
- 39. Twitter tips make success easy. Companies Leaders Tools
- 40. Authenticate Live Your Brand
- 41. Position yourself as an expert. Determine your brand Create a matching profile Create accounts at all major places Get your knowledge out Develop a strategy for using videos Leverage for SEO Be active on your sites Become a voice of the industry
- 42. Present yourself with style. Mydropcard.com Rmbrme.com How am I remarkable?
- 43. Stand out in a cookie cutter world. Amazon book reviews Articles to article banks & web portals Profile at Ziggo.com, or Zoominfo.fom
- 44. Measure Monitor the Result
- 45. Track mentions on your terms. Social Mention Serph Spy Yotify Notify me Filtrbox
- 46. In Summary... Your Responsibility: Social Media
- 47. Assess Where are you now?
- 48. Name it Define “Brand YOU”
- 49. Act Spread the word
- 50. Authenticate Live Your Brand
- 51. Measure Monitor the Result
- 52. How social are you? Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid. ~Albert Einstein
Editor's Notes
- Erik, SocialNomics: “We don’t have a choice on whether we do social media. The question is how well.”
- Ask – coworkers, friends, trusted advisorsLook at characteristics, skills, talents and abilities
- What’s your objective
- High school friends, College friends and friends of friends on FacebookUse Linked in to connect with past colleagues, professional association members and professional peersUse Twellow to find the right people to follow by geography (twellowhood), or by industryPay attention to the “Who to follow” recommendations on Twitter
- Profile focused on career, accomplishments and professional life.Participate to develop relationships.Daily: respond to inbox (intro, invites, inmails) Check answersWeekly – post on answers – 1x week
- Business network for Business professional. Series of business networking tips on steroids.
- LinkedIn….success stories: Two job seekers found Jobflikz via LinkedIn and have uploaded their video interviews to the site. Both candidates flew to Albuquerque for interviews with potential employers here. One is actually moving his family to Albuquerque this May!! Lots of hits have come to the site via LinkedIn as well as testimonials! LinkedIn is a wonderful employment source.
- Six degrees of separations. Network directly. Ask friends to connect your with their friends. This is about business.
- Facebook. Big BBQ. Don’t pitch. People get to know, like and trust you – selling happens later. Less formal than Linked in.
- Ask – coworkers, friends, trusted advisorsLook at characteristics, skills, talents and abilities
- What’s your objective