1. COMPANY ANALYSIS
MD. SADIQUE SULEMAN
PGDM 5
ROLL NO. DM16D19

2. Sector :- Automobile Industry
 The Indian auto industry The industry accounts for 7.1 per cent of the country's Gros
Domestic Product (GDP)
 As of FY 2014-15, around 31 per cent of small cars sold globally are manufactured in
India
 The Two Wheelers segment with 81 per cent market share is the leader of the Indian
Automobile market owing to a growing middle class and a young population
 India is also a prominent auto exporter and has strong export growth expectations fo
the near future

3. INTRODUCTION
Maruti Suzuki India Limited, formerly known as
Maruti Udyog Limited, is an automobile
manufacturer in India. It is a subsidiary of
Japanese automobile and motorcycle
manufacturer Suzuki Motor Corporation.
Company
Started
1982
Sector
Automobiles
BSE Code
532500
Chairma
n
R. C.
Bhargava

4. PROFILE
 Formerly known as Maruti Udyog Limited
 Subsidiary of Suzuki Motor Corporation of Japan
 India's largest passenger car company
 50 per cent of the domestic car market
 Production output: 1,429,248 units (2016)

5. REGISTERED OFFICE
Address : Plot No. 1, Nelson Mandela Road, Vasant
Kunj
City - New Delhi, State - Delhi
 Pin Code - 110070
Tel. No. - 011-46781000 011-46781134
Fax No. - 011-46150275
Email: Investor@maruti.Co.In
Internet Http://Www.Marutisuzuki.Com

6. KEY PEOPLE
 Chairman : R.C Bhargava
 CEO : Mr. Kenichi Ayukawa

7. SHARE HOLDING PATTERN
24%
56%
7%
6%
4% 3%
Chart Title
foreign
institution
foreign
promoter

8. PRODUCTS

9. COMPETITORS
• HONDA
• TOYATA
• NISSAN MOTORS
• VOLKSWAGEN
• FORD
• FIAT
• HYUNDAI

11. SWOT ANALYSIS
STRENGTHS
Strong Brand Image
 Diversified Product Range
 Well Distribution Network

12. WEAKNESS
 Low Interior Quality
 Inability To Capture Market Share In SUV’S
 Inability to penetrate into international market

13. OPPURTUNITY
 Developing Hybrid Cars
 Increase In Purchasing Power
 Greater Growth In Two-wheeler Market
 Consumers Preference For Safer Products
 Make In India Campaign

14. THREATS
 Substitute Mode Of Transport
 Competition From Global Players Like Ford, Honda
 Consumers Willingness To Try New Products
 Competitors Spending Too Much On Advertising

15. EXCEL SHEET

16. THANK
YOU